Best-of-the-web content: Graphical Tips
-
This question is for EGOL (if he's willing) and anyone else who wants to partake.
EGOL is the best content writer I've ever run into, really. I'm wondering what his top 3 to 5 tips are on how to use graphical layout (font, images, graphics, organization, menu, etc) to make content irresistable.
A couple of assumptions: The content is written really well from a perspective of authority. Also, we're not including video on this one.
Again, anyone is welcome to answer this.
Thanks!
-
And the legend grows.......
-
Lots of my writing is done from a NordicTrack elliptical. I put a shelf in front of it, added a computer, two monitors... then put a keyboard on top of the display. Any post to Moz that I make between 7pm and midnight is from that elliptical.
-
For, long-tail traffic, definitely worth a try! Thanks
-
**you speak further on this? **
It's a personal opinion . I believe that when I have these on a page I get more long-tail traffic.
Add them to your pages and then you can have an opinion too.
-
And bank account deposits.
-
"on-page anchor text links, in my opinion, have on-page optimization value that is exceeded only by the title tag"
Pretty big statement can you speak further on this? or provide a link if you have addressed this before?
To the best of my knowledge its not included in the http://www.searchmetrics.com/en/services/ranking-factors-2013/ that's what I am referring to by a big statement...
How in search engines' eyes are these links unique to Headings that divide the content accordingly?
Thanks
-
Sorry to burst your bubble Bob, but EGOL is a hobbit.
He drums up his ideas for best of the web content while riding his unicorn across the shire.
A sighting of this hobbit is more rare than reports of run-ins with a sasquatch, the Loch Ness monster and ET in area 51.
It doesn't help that his avatar is actually a photoshopped headshot of George Will.
To make matters worse, the only footprints he leaves are pages of kickass content across the web.
-
Hi Vadim,
EGOL is very active here at the Q&A, and he simply responded to some of my questions early on in my content writing. He gave advice that was over the top in usefulness, and it stuck with me more than anything else anyone has told me about content - mostly how to write best-of-the-web articles. EGOL doesn't even do content marketing. He writes such absolutely fantastic content that lots of people come to and link to his content without him promote it
-
Thanks EGOL! I will contemplate and apply. Priceless advice as usual.
-
Thank you for the quick advice sir!
-
3 to 5 tips on how to use graphical layout (font, images, graphics, organization, menu, etc) to make content irresistable.
My first reaction to this is... Don't expect to put lipstick on a pig and have people line up to kiss him. If you don't have great content to begin with the graphical layout will probably not make much difference.
**Font... ** Use lots of subheadings. These break up the reading and allow marginally interested people an opportunity to scan your article for topics that are personally interesting
Organization... I use a two-column layout. Left column is text and the right column is photography, graphs, data tables, references, videos, related content menus. Sometimes I have way more right column stuff than text so I mix the images, data, etc in with the text column.
Images... I make it a point to have one really nice image at the top of each article. I really like spanning the page with a wide image but if I can't find a good one I find or create a kickass image for the top of the right column.
I often spend good money on images. A staff member here takes great photos and makes great line graphics. I often license photos or pay a graphic artist to make illustrations. We often spend a lot of money purchasing props for photos.
I have lots of articles that are accompanied by hundreds of dollars worth of photos, images, data, videos. A few that have over a thousand dollars worth of this media. I can also have a week or two spent on research and writing. Good content can cost a lot of money. Collecting the data needed to make one graph can require days of labor.
You need to be really careful because.... It is easy to lose money on this type of content. It is easy to lose money on this type of content. I said that twice for emphasis. I have spent a lot of money on content that has bombed.
If you are producing expensive content for low volume or low value audiences then you will probably lose money.
Photos, video, data, graphs, and art will not be successful if you don't present it well. They are not magic bullets. So before you spend a lot of money on lipstick be sure you have a princess instead of a pig.
**Menu... ** If you go to wikipedia you will see that most article of substantive length have multiple subheadings and near the top of the article there is a small box listing those subheadings as on-page anchor text links. Those on-page anchor text links, in my opinion, have on-page optimization value that is exceeded only by the title tag.. and that is the most important tip of this post - in my opinion.
-
I am just curious how you ran into EGOL, and two why you consider him the best content writer? Just curious, Thanks
-
Personally i am a big fan of EGOL so I would love to hear from him and some tips to craft an irresistible piece of content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please help - Duplicate Content
Hi, I am really struggling to understand why my site has a lot of duplicate content issues. It's flagging up as ridiculously high and I have no idea how to fix this, can anyone help me, please? Website is www.firstcapitol.co.uk
Intermediate & Advanced SEO | | Alix_SEO1 -
No content in the view source, why?
Hi I have a website that you don't see the article body in the view source but if you use the inspect element tool you can see the content, do you know why? Thanks Roy
Intermediate & Advanced SEO | | kadut0 -
Content Help for Dealers
What type of content would anyone recommend writing for power sports dealers (ATV dealers, Motorcycle Dealers, Jet Ski Dealers, etc) or outdoor power equipment dealers (tractors, lawn mowers, etc) when they're website consists mainly of inventory pages? These dealers are trying to improve brand awareness, but creating content that answers searchers' questions/intent is tough and I want to make sure I am on the right track. I'm trying to create unique content. I am optimizing existing pages and then so far I've been writing brand pages, describing the brands, advertising that they carry this brand, creating links and call-to-actions to the inventory pages,etc. I want to first create authority and crawlable content for this brand. From there, I have been trying to create product category pages, describing the top products under that brand and working to creating product comparison content instead of simply describing it. Why Buy type of stuff, but that gets tricky to make unique. Any suggestions on unique content or better strategies versus just brand descriptions, product descriptions/comparisons, etc? I also want to make sure that creating multiple pages focused on one brand and an overall category isn't cannibalization of a topic. Obviously each page is slightly different and gradually going into more detail, but I want to make sure. Any recommendations on types of content or different strategies would be helpful! Also - I should mention that I am limited by the platform. I cannot create/utilize a blog page or anything like that. Thanks!
Intermediate & Advanced SEO | | Crichardson19900 -
Best SEO url woocommerce, what to do?
Hi! Today we have our product categories indexed (by misstake) and for one of our desired keywords, a category have the nr 1 rank. By misstake, we didnt set nofollow, noindex on our categories, just tags, archives etc. We are now migrating to from Ithemes Exchange to Woocommerce and ime looking on improving our SEO urls for the categories. For keyword "Key1" we rank with this url: http://site/product-category/Key1. The seo meta title and description where untouched when we launched the site last spring so it doesnt look so good.. The plan is to stripe out product-category and instead ad some description ( i have a newly written text of 95 words, 519 letters without space with they keyword precent 5 times in a natural way ) to that particular category and have the url as following: http://site/key1 and then have a 301 redirect for the old http://site/product-category/Key1. What do you think of this? What shall i consider? on the right track? Grateful for any help! // Jonas
Intermediate & Advanced SEO | | knubbz0 -
Best Sitemap Generator XML
Hello Everyone, Can Anyone Suggest best Site map Generator Software??
Intermediate & Advanced SEO | | ieplnupur0 -
Please help with some content ideas
I was reading this post http://www.clambr.com/link-building-tools/ about how he had basically outreached to experts in the field and each one had shared this post with their followers. I am wondering how this could translate to our small business marketing and design blog I am really struggling for content ideas that will work in regards to popularity and link building.
Intermediate & Advanced SEO | | BobAnderson0 -
Duplicate content reported on WMT for 301 redirected content
We had to 301 redirect a large number of URL's. Not Google WMT is telling me that we are having tons of duplicate page titles. When I looked into the specific URL's I realized that Google is listing an old URL's and the 301 redirected new URL as the source of the duplicate content. I confirmed the 301 redirect by using a server header tool to check the correct implementation of the 301 redirect from the old to the new URL. Question: Why is Google Webmaster Tool reporting duplicated content for these pages?
Intermediate & Advanced SEO | | SEOAccount320 -
Magento Duplicate Content Recovery
Hi, we switched platforms to Magento last year. Since then our SERPS rankings have declined considerably (no sudden drop on any Panda/Penguin date lines). After investigating, it appeared we neglected to No index, follow all our filter pages and our total indexed pages rose sevenfold in a matter of weeks. We have since fixed the no index issue and the pages indexed are now below what we had pre switch to Magento. We've seen some positive results in the last week. Any ideas when/if our rankings will return? Thanks!
Intermediate & Advanced SEO | | Jonnygeeuk0