How to implement products in facebook to generate maximum traffic to site and facebook profile page?
-
Lets take the example of a hotel reservation site offering 500 hotels.
Any suggestions on how to present the 500 hotels within their facebook page so that they generate maximum traffic and interaction? No intention to offer checkout on facebook.
E.g. adding image of each hotel in the photo album with link to website and some information about hotel.
Any ideas? Any good posts or articles on the topic?
-
I'm not sure I get what you are asking. You mention products but also mention hotels. Can you share exactly the issue you are facing?
Facebook is not meant for just loading products or hotel locations. It's more about sharing things they are doing over time or having a facebook page for each hotel location.
But if you are talking products, take a look at what ModCloth does. They mention their products in really interesting ways that drives traffic to those pages.
-
If I were you, I would certainly consider using image posts to generate maximum traffic. Image posts have been proven to generate more engagement than average posts in a study by Hubspot. In the case of a hotel reservation site, an attractive photo of the hotel would certainly catch the attention of people looking for accommodation for their travels.
Instead of uploading photos and descriptions of all 500 hotels at once, you should space out your posts. Featuring 1 or 2 hotels per day would be a good start. This way, you would have enough content to last you for several months and generating a constant stream of content will keep visitors coming back for more.
On top of image posts, you can also consider sharing thoughts and links to travel-related topics (eg. luxury travel since people booking hotels tend to have higher travel budgets). Giving offers for particular hotels or holding contests would also generate more engagement amongst your followers, since people are naturally attracted to deals and discounts.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Invite a Facebook user to Like a Company Page
Hi All, Was looking at our Facebook company page last night and was going through our recent posts and noticed that the individuals that liked our posts had an "Invite" button next to their name. I've been testing this and is it true that I can only send an Invite to like my company page if I'm actually friends with the user? The "Invite" button is there for every individual that has liked a post on our page, but I've only had success sending the invite to people I'm connected with. The frustrating thing about this is that the button changes to "Invited" regardless of whether or not they have actually received the invite.
Social Media | | Brando160 -
How to find out what is the best time to post to your audience on Facebook
We have been using Facebook for some time for our business and are looking to schedule our posts. We want to schedule posts when they would have maximal reach to our audience. How do we find this out? Can it be identified using Facebook Insights? Instructions or guidance here as to how to do this would be most appreciated!
Social Media | | Gavo0 -
Facebook News Feed - Proximity as a Factor?
I just got back from a conference in Florida and since being back am seeing many of those industry friends showing up in my Facebook feed with much more regularity than usual - is Facebook using proximity between devices in delivering who shows up in the news feed?
Social Media | | Leithmarketing0 -
Is there Anyway of finding out a companies facebook shares?
Is there anyway of finding out a companies facebook shares. When I checked out a competitor of one of my clients who seems to be very well placed without many links I discovered that they have over 298 facebook shares on Open Site Explorer but when I look at their site or search on facebook I cannot find any business facebook page for this company so I am really intrigued to find out where they are getting these shares from? Does anyone have any ideas?
Social Media | | dashesndots
Many thanks Tracy0 -
Facebook Promoted posts
I have been promoting posts on our Facebook page with some good results. Am I aable to determine the Day /time the post is promoted? As ideally we want to be promoting the post when people are awake? Thanks for your help
Social Media | | Hardley1111 -
Gain Access to Google+ Profile
We are having trouble accessing a Google+ profile for a client. We know the profile we want to gain access to, but the client doesn't remember the email or password. The marketing company they worked with before also doesn't know what the email or password is to claim the profile. We have tried contacting Google to gain access to the email, but they were unable to give us the login email due to privacy issues. If you have any suggestions to gain access to this profile, it is greatly appreciated. Please take in mind the following: We do not know the email nor have access to obtaining it We do know the profile we want to gain access to
Social Media | | flowsimple0 -
Why cant i connect to my Facebook account?
Hi - i have tried connecting my Facebook account to our SEO Moz account - but it will not let me. Does anyone know why?
Social Media | | TenAlpsSEO0 -
Are Facebook tabs searchable? Is this duplicate content?
What if a partner brand wants to post the full text of a story on one of their FB tabs, Please advise whether this would be duplicate content, thanks!
Social Media | | bonnierSEO0