Can I duplicate my websites content on Ebay Store?
-
Our company is setting up a store on Ebay. Is it okay to duplicate our content descriptions on our ebay store with a link going back to our website? Or would this potentially hurt us in Search?
-
If you use your website content on ebay verbatim. Then you might have a duplicate content problem that could result in your site being filtered from Google's search results.
If you author content on ebay for the same topic that appears on your website be prepared to see ebay.com above you in the search results. It is very hard to beat ebay, it is awfully hard to beat them. Did I say that ebay is hard to beat?
Linking from your ebay pages to other domains is against ebay rules in most situations. If you are trying to refer buyers to your website ebay will take action against you. When I sold on ebay, links from their auction and store pages were not allowed unless that link was to a reference only page that did not attempt to refer the visitor to another page. The rule is probably the same now but you should read their rules to be sure.
You are allowed to link to a website in a few situations. One is from your "about us" pages. Links out of ebay are OK there.
-
I see that you already said
Oh! Don't do it. Your ebay store will then compete with you.
Were you referring to content duplication?
-
I was actually thinking of adding a link to our website, from our EBAY store. Not link from our website to EBAY. Is that ok? And do you have any thoughts on duplicating our content onto our EBAY store, or should that be different as well. Our website has a lot of really good information. So if we use our Websites Content, on our Ebay store, will that hurt our Search?
-
Oh! Don't do it.
Your ebay store will then compete with you.
Also, do not link to your items on ebay from your website. Huge mistake. I did that with one of my sites and my site got beaten in the SERPs by multiple pages from ebay. I took the links down and ebay pages beat us for MONTHS! We lost lots of money.
(If you don't care that ebay beats you in the SERPs then you might link to them... but ebay seems to get a huge huge boost for just a couple of links.)
You can link to your site from your "about us" page. That is OK, in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Pages For Distributing Authority But Not Creating Duplicate Content
I read this interesting moz guide: http://moz.com/learn/seo/robotstxt, which I think answered my question but I just want to make sure. I take it to mean that if I have category pages with nothing but duplicate content (lists of other pages (h1 title/on-page description and links to same) and that I still want the category pages to distribute their link authority to the individual pages, then I should leave the category pages in the site map and meta noindex them, rather than robots.txt them. Is that correct? Again, don't want the category pages to index or have a duplicate content issue, but do want the category pages to be crawled enough to distribute their link authority to individual pages. Given the scope of the site (thousands of pages and hundreds of categories), I just want to make sure I have that right. Up until my recent efforts on this, some of the category pages have been robot.txt'd out and still in the site map, while others (with different url structure) have been in the sitemap, but not robots.txt'd out. Thanks! Best.. Mike
Intermediate & Advanced SEO | | 945010 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>
Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>
Intermediate & Advanced SEO | | mycity4kids0 -
Will duplicate content across a .net website and a .ch have negative affects on SERPs?
Hi, I am working with a company that has a .net site and a .ch website that are identical. Will this duplicate content have a negative affect on SERPs? Thanks Ali.B
Intermediate & Advanced SEO | | Bmeisterali0 -
Moving some content to a new domain - best practices to avoid duplicate content?
Hi We are setting up a new domain to focus on a specific product and want to use some of the content from the original domain on the new site and remove it from the original. The content is appropriate for the new domain and will be irrelevant for the original domain and we want to avoid creating completely new content. There will be a link between the two domains. What is the best practice for this to avoid duplicate content and a potential Panda penalty?
Intermediate & Advanced SEO | | Citybase0 -
Can I redirect duplicate blogs to give credit to one?
I have two sites that have no duplicate content (yet). One ranks better than the other but has a crappy hyphenated domain name (Domain A), and the other one is the "brand site" with a better domain name (Domain B). I'm creating a blog with technical articles and corresponding videos. I want the videos to refer to the better domain name (Domain B) because I can't see referring people to a hyphenated domain (it would sound horrible). But, the hyphenated domain has a better chance of improving it's rankings (long story why). Can I duplicate the content and just use a canonical tag on Domain B to give the credit to Domain A? If I do that, is it done on each post? Or the blog's main page? What I think would happen is any links to Domain B would pass the juice to Domain A. Is that correct? I know Canonical's are tricky and I don't want to screw this up, so I'd greatly appreciate some advice from the experienced people on here. Thank you.
Intermediate & Advanced SEO | | PhoenixDev0 -
Hit by Penguin, Can I move the content from the old site to a new domain and start again with the same content which is high quality
I need some advice please. My website got the unnatural links detected message and was hit by penguin.. hard. Can I move the content from the current domain to a new domain and start again or does the content need to be redone also. I will obviously turn of the old domain once its moved. The other option is to try and identify the bad links and change my anchor profile which is a hit and miss task in my opinion. Would it not be easier just to identify the good links pointing to the old domain and get those changed to point to the new domain with better anchors. thanks Warren
Intermediate & Advanced SEO | | warren0071 -
How to prevent duplicate content within this complex website?
I have a complex SEO issue I've been wrestling with and I'd appreciate your views on this very much. I have a sports website and most visitors are looking for the games that are played in the current week (I've studied this - it's true). We're creating a new website from scratch and I want to do this is as best as possible. We want to use the most elegant and best way to do this. We do not want to use work-arounds such as iframes, hiding text using AJAX etc. We need a solid solution for both users and search engines. Therefor I have written down three options: Using a canonical URL; Using 301-redirects; Using 302-redirects. Introduction The page 'website.com/competition/season/week-8' shows the soccer games that are played in game week 8 of the season. The next week users are interested in the games that are played in that week (game week 9). So the content a visitor is interested in, is constantly shifting because of the way competitions and tournaments are organized. After a season the same goes for the season of course. The website we're building has the following structure: Competition (e.g. 'premier league') Season (e.g. '2011-2012') Playweek (e.g. 'week 8') Game (e.g. 'Manchester United - Arsenal') This is the most logical structure one can think of. This is what users expect. Now we're facing the following challenge: when a user goes to http://website.com/premier-league he expects to see a) the games that are played in the current week and b) the current standings. When someone goes to http://website.com/premier-league/2011-2012/ he expects to see the same: the games that are played in the current week and the current standings. When someone goes to http://website.com/premier-league/2011-2012/week-8/ he expects to the same: the games that are played in the current week and the current standings. So essentially there's three places, within every active season within a competition, within the website where logically the same information has to be shown. To deal with this from a UX and SEO perspective, we have the following options: Option A - Use a canonical URL Using a canonical URL could solve this problem. You could use a canonical URL from the current week page and the Season page to the competition page: So: the page on 'website.com/$competition/$season/playweek-8' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would have a canonical tag that points to 'website.com/$competition/' The next week however, you want to have the canonical tag on 'website.com/$competition/$season/playweek-9' and the canonical tag from 'website.com/$competition/$season/playweek-8' should be removed. So then you have: the page on 'website.com/$competition/$season/playweek-9' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would still have a canonical tag that points to 'website.com/$competition/' In essence the canonical tag is constantly traveling through the pages. Advantages: UX: for a user this is a very neat solution. Wherever a user goes, he sees the information he expects. So that's all good. SEO: the search engines get very clear guidelines as to how the website functions and we prevent duplicate content. Disavantages: I have some concerns regarding the weekly changing canonical tag from a SEO perspective. Every week, within every competition the canonical tags are updated. How often do Search Engines update their index for canonical tags? I mean, say it takes a Search Engine a week to visit a page, crawl a page and process a canonical tag correctly, then the Search Engines will be a week behind on figuring out the actual structure of the hierarchy. On top of that: what do the changing canonical URLs to the 'quality' of the website? In theory this should be working all but I have some reservations on this. If there is a canonical tag from 'website.com/$competition/$season/week-8', what does this do to the indexation and ranking of it's subpages (the actual match pages) Option B - Using 301-redirects Using 301-redirects essentially the user and the Search Engine are treated the same. When the Season page or competition page are requested both are redirected to game week page. The same applies here as applies for the canonical URL: every week there are changes in the redirects. So in game week 8: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' A week goes by, so then you have: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' Advantages There is no loss of link authority. Disadvantages Before a playweek starts the playweek in question can be indexed. However, in the current playweek the playweek page 301-redirects to the competition page. After that week the page's 301-redirect is removed again and it's indexable. What do all the (changing) 301-redirects do to the overall quality of the website for Search Engines (and users)? Option C - Using 302-redirects Most SEO's will refrain from using 302-redirects. However, 302-redirect can be put to good use: for serving a temporary redirect. Within my website there's the content that's most important to the users (and therefor search engines) is constantly moving. In most cases after a week a different piece of the website is most interesting for a user. So let's take our example above. We're in playweek 8. If you want 'website.com/$competition/' to be redirecting to 'website.com/$competition/$season/week-8/' you can use a 302-redirect. Because the redirect is temporary The next week the 302-redirect on 'website.com/$competition/' will be adjusted. It'll be pointing to 'website.com/$competition/$season/week-9'. Advantages We're putting the 302-redirect to its actual use. The pages that 302-redirect (for instance 'website.com/$competition' and 'website.com/$competition/$season') will remain indexed. Disadvantages Not quite sure how Google will handle this, they're not very clear on how they exactly handle a 302-redirect and in which cases a 302-redirect might be useful. In most cases they advise webmasters not to use it. I'd very much like your opinion on this. Thanks in advance guys and galls!
Intermediate & Advanced SEO | | StevenvanVessum0