Product Page rankings - How to boost?
-
Hi folks
I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are.
When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following:
- New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy.
- Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page
- Parameters - I instructed Google to not index certain URLs containing specific parameters
- Internal links - I have tried to improve the number of links to the products from relevant key category pages
My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome!
Here's an example of a product page link :
-
Yep, I mean a trail of category page links on product pages, like this - http://screencast.com/t/YSlLeuXeG
Personally I have noticed this not only reinforces the site structure, but helps more pages of my site get crawled because it makes it easier for Google's spiders to navigate my site. -
Thanks Travis - I think your 100% correct in saying that for eCommerce websites it is imperative to ensure the website structure is setup correctly to ensure that product pages can benefit from as much exposure as possible.
Where you say breadcrumbs are important , do you mean introducing DoFollow breadcrumb links to the top of each category or product page?
-
I too work with an ecommerce site.
It's tough.Site structure is key. Breadcrumbs will be your best friend in getting link juice deep into your site.
Once the structure is good, focus on getting links to your home page and a sprinkling down into your product pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Blog page ranked in a matter of hours, now what to continue climbing ?
Hello, I just published a blog page a few days ago and it currently ranks on 3 rd page for the keyword "loire valley bike tours". Something I haven't managed to do for years with my page that talks about tours in the loire valley. My guess is that I have better content on it. Now my question is : will it continue climbing (if so at what rate) or will it stay there unless I improve my content and get links to it or will google calculate its PR and have it slowly climb over time...without changing anything. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
PDF ranking higher than HTML pages, solution?
Hello Moz community I know this question has been asked before but it seems there is no real answer other than putting a summary of the PDF on the HTML page. My problem is other websites are using my PDFs, I have some PDFs with very high authority links and I would like to either pass the link juice on to my product/category page or do rel=canonical somehow. I'm using bigcommerce as my platform. My website is cwwltd.com. Any help would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Neverstop1231 -
Why is Google Ranking the Umbrella Category Page when Searching for Sub-Categories Within that Umbrella Category?
I have an e-commerce client who sells shoes. There is a main page for "Kids" shoes, and then right under it on the top-navigation bar there is a link to "Boys Shoes" and "Girls Shoes." All 3 of these links are on the same level - 1 click off the home page. (And linked to from every page on the website via the top nav bar). All 3 are perfectly optimized for their targeted term. However, when you search for "boys shoes" or "girls shoes" + the brand, the "Kids" page is the one that shows up in the #1 position. There are sitelinks beneath the listing pointing to "Girls" and "Boys." All the other results in Google are resellers of the "brand + girls" or "brand + boys" shoes. So our listing is the only one that's "brand + kids shoes." Our "boys" shoes page and "girls" shoes page don't even rank on the 1st page for "brand + boys shoes" or "brand + girls shoes." The only real difference is that "kids shoes" contains both girls and boys shoes on the page, and then "boys" obviously contains boys' shoes only, "girls" contains girls' shoes only. So in that sense there is more content on the "kids" page. So my question is - WHY is the kids page outranking the boys/girls page? How can we make the boys/girls pages be the ones that show up when people specifically search for boys/girls shoes?
Intermediate & Advanced SEO | | FPD_NYC0 -
Links / Top Pages by Page Authority ==> pages shouldnt be there
I checked my site links and top pages by page authority. What i have found i dont understand, because the first 5-10 pages did not exist!! Should know that we launched a new site and rebuilt the static pages so there are a lot of new pages, and of course we deleted some old ones. I refreshed the sitemap.xml (these pages are not in there) and upload it in GWT. Why those old pages appear under the links menu at top pages by page authority?? How can i get rid off them? thx, Endre
Intermediate & Advanced SEO | | Neckermann0 -
Should I use rel=canonical on similar product pages.
I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.
Intermediate & Advanced SEO | | mark_baird0 -
Article Falls After Maintaining ranks for years. Page penalty?
Hello, I have had an article consistently rank between 3-5 for the last two plu syears now. Recently it dropped down to 11-13. All I did was add my Google plus picture to it. I have been hearing things along the lines of content rewrites. I am well aware of the fact that there are many duplicates of my article are out there. Is this the legitament problem though? Those articles have links to my sites. I have even found other articles that link to my article that have been duplicated. So there's all sorts of duplicate syndication out there. Wondering if I should start asking people to take down my article. Any info on recent Google activity on this subject?
Intermediate & Advanced SEO | | imageworks-2612901 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0