I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
-
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one.
As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts:
a) does having all of these redirects hurt my rankings?
b) if so, would deleting them help?
-
Having the redirects in place should not harm you in any way unless you are chaining them, just watch this Matt Cutts video about the limits on redirects.
Regards,
Chris Wilson
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Max Number of 301 Redirections?
Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.
Technical SEO | | Tintanus0 -
Canonicals & 301 Redirects to new Domain
We will be changing our domain name soon and I want to make sure I'm not painting myself into a corner. Of course, I want to transfer as much link equity as possible. Question #1: Do I need to define a canonical from the old domain to the new domain? Question #2: Do I also need to put 301s in place on the pages with link equity, or is there a way to apply 301s across the entire site on all pages? Any input would be appreciated greatly! Thanks!
Technical SEO | | BVREID0 -
Product Descriptions for Localized eCommerce Store
Hi, We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries. As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products). Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed? Thanks for your help!
Technical SEO | | pgicom0 -
Need Help writing 301 redirects in .htaccess file
SEOmoz tool shows me 2 errors for duplicate content pages (www.abc.com and www.abc.com/index.html). I believe, the solution to this is writing 301 redirects I need two 301 redirects 1. abc.com to www.abc.com 2. /index.html to / (which is www.abc.com/index.html to www.abc.com) The code that I currently have is ................................................... RewriteEngine On
Technical SEO | | WebsiteEditor
RewriteCond %{HTTP_HOST} ^abc.com
RewriteRule (.*) http://www.abc.com/$1 [R=301,L] Redirect 301 http://www.abc.com/index.html http://www.abc.com ...................................................... but this does not redirect /index.html to abc.com. What is wrong here? Please help.0 -
301 redirects
At the moment it's possible to access the home page of my website via two different urls, with and without www. and you've told me that this can be resolved with Canonicalization and a 301 redirect. Do I do this with my web hosting package or in my html pages? If I can't do it with my web host (1&1) then is there an idiot's guide of how to do it yourself? I've also got both the domain vamospaella.co.uk and vamospaella.com. Is it better to have one of these redirecting to the other for UK traffic (at the moment .co.uk redirects to .com) Thanks
Technical SEO | | melissa10 -
Redirect
Hello, I need to redirect just the homepage of my blog somewhere. So blog.com But there are other redirects in there and I don't want to override them. So blog.com/post.html How do I just redirect the homepage of wordpress page without redirecting all the other pages. This is what I did that recreated the issue. redirect 301 / blog2.com Thanks! Tyler
Technical SEO | | tylerfraser0 -
What are the SEOmoz-suggested best practices for limiting the number of 301 redirects for a given site?
I've read some vague warnings of potential problems with having a long list of 301 redirects within an htaccess file. If this is a problem, could you provide any guidance on how much is too much? And if there is a problem associated with this, what is that problem exactly?
Technical SEO | | roush0 -
Does 301 redirect pass "freshness?"
Greetings! I work for an online retailer, and we recently launched a voting tool that allows customers to voice their opinion whether or not we should carry a new item. It's been a huge success and we've been generating thousands of comments. As a result, it's helped our SEO, and our products are showing up on the first page for some keywords without having any external links pointing to these pages. Our plan is to sell a product if it does well during the voting period. Unfortunately, we're not able to process the sale on the voting page, and need to redirect users to another page on our site. I understand that a 301 redirect transfers "linkjuice" to the new destination URL. But does it also transfer "freshness?" I ask because our new landing pages will not be updated as frequently as the voting pages. Example of our Voting Page:
Technical SEO | | znotes
http://www.uncommongoods.com/voting/product/50012/infant-fortune-cookie-booties Example of Redirected Item Page (where sale can be processed):
http://www.uncommongoods.com/product/baby-tube-socks-set-of-4 Any help/comments would be appreciated. Thank you!0