Google Hummingbird Update - Any Changes ?
-
Google has update with the new alogrithm and did you see any effects and as they are not revelaing the techinicaly how they work ?
What's your opinion ?
-
Good article. Thanks for posting
I need to read some more on it.
I wondered how the refinement might influence the Title content.
I don't typically include "buy" in the title but I've got to look at our serps and re-think this.
-
phew I haven't been effected however Chris has posted some interesting results showing the hummingbird impact on search results.
-
Sorry... I thought that you were telling me off lol!
I'm glad that I have answered your question.
-
I'm curious if/how this will affect how many keywords to put in the title tag (for ecommerce - catetories and product names/titles).
If its related primarily to conversational search it sounds like something I won't be sweating.
-
Sorry, I'm not following you here.
I replied to the initial question:
"Google has update with the new alogrithm and did you see any effects and as they are not revelaing the techinicaly how they work ?
What's your opinion ?"
At least that's what I thought I was doing, but I am new to Moz, so could be wrong!
-
You answered my question so it didn't seem dated to me.
-
Sorry AWCthreads, I didn't realise that you had already covered that... Unfortunately I didn't see your post at the time of writing and I wouldn't want folks thinking I just copied you lol.
I started writing my post about an hour ago and got distracted before coming back to it.
-
Related to conversational search. Good to know.
Thanks David.
-
Although a lot of SEOs and Marketers are only hearing about Hummingbird for the first time this week, it has been running as the new "Engine" for around a month or so.
Google’s saying there’s nothing for SEOs or publishers worry about as there's no need for us to change what we're doing. Given that there hasn't been a marked shift in rankings over the last month (certainly not on the same scale as with Penguin, Panda or Caffeine updates were rolled out anyway), it's suggested that Hummingbird isn't something to fear.
From what I can gather, it is an added level of intelligence which has been plugged into Google Search in order to improve long tail search results and results for Conversational Search.
Anyway, I hope that my reply is helpful!
-
Two primary areas of focus for Hummingbird:
1. Better results for longer tail keyword inquiries
2. Voice command results
The public is becoming more seasoned at search as the years go by so they are comfortable adding more terms to their search.
IMO, social has also helped educate internet users for specificity: @xyz or .com/xyz etc. We're actually telling people what to enter after a hash-tag. Unthinkable a few years ago.
I'm curious if/how this will affect how many keywords to put in the title tag (for ecommerce - catetories and product names/titles).
-
Yes, they rolled it out a month ago. http://searchengineland.com/google-hummingbird-172816
I think the consensus is nothing much has changed on our end. That's certainly what I'm seeing.
This is more of a their-end overhaul from what I understand.
-
Have they rolled our the new algo?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fetch as Google
I have odd scenario I don't know if anyone can help? I've done some serious speed optimisation on a website, amongst other things CDN and caching. However when I do a Search Console Fetch As Google It is still showing 1.7 seconds download time even though the cached content seems to be delivered in less than 200 ms. The site is using SSL which obviously creams off a bit of speed, but I still don't understand the huge discrepancy. Could it be that Google somehow is forcing the server to deliver fresh content despite settings to deliver cache? Thanks in advance
Intermediate & Advanced SEO | | seoman100 -
Google not Indexing images on CDN.
My URL is: http://bit.ly/1H2TArH We have set up a CDN on our own domain: http://bit.ly/292GkZC We have an image sitemap: http://bit.ly/29ca5s3 The image sitemap uses the CDN URLs. We verified the CDN subdomain in GWT. The robots.txt does not restrict any of the photos: http://bit.ly/29eNSXv. We used to have a disallow to /thumb/ which had a 301 redirect to our CDN but we removed both the disallow in the robots.txt as well as the 301. Yet, GWT still reports none of our images on the CDN are indexed. The above screenshot is from the GWT of our main domain.The GWT from the CDN subdomain just shows 0. We did not submit a sitemap to the verified subdomain property because we already have a sitemap submitted to the property on the main domain name. While making a search of images indexed from our CDN, nothing comes up: http://bit.ly/293ZbC1While checking the GWT of the CDN subdomain, I have been getting crawling errors, mainly 500 level errors. Not that many in comparison to the number of images and traffic that we get on our website. Google is crawling, but it seems like it just doesn't index the pictures!? Can anyone help? I have followed all the information that I was able to find on the web but yet, our images on the CDN still can't seem to get indexed.
Intermediate & Advanced SEO | | alphonseha0 -
Impact of May 2015 quality update and July Panda update on specialty brands or niche retail
We are seeing the following trend in our rankings and traffic after the recent Google algorithm updates (May 2015 quality/phantom, and July 2015 Panda), and I am curious if anyone here has encountered similar and/or has any good ideas on how to react. Background - we operate in a niche segment, but compete for keywords with large home improvement stores and mass retailers. In the past, prior to May 2015, we generally ranked higher than the large home improvement stores and mass retailers for our key specific terms in our niche. We believed that it was because we have a very specialized focus and so our store was highly relevant for someone searching in that niche (for example for the name of the product category as a keyword). In general, we ranked #1-3. Along with a few of our competitors in our niche. And then would be the big box home improvement stores in spots 5-10. The change we saw starting in May is that now all the home improvement stores and also a few large multi-category retailers took over those top 5 spots and bumped all the specialty retailers and the specialty brand manufacturers (like us) down. Our direct competitors in our niche all seem to have been impacted pretty much the same as us. So, in summary it seems like these latest updates may have favored the more general retailers but with stronger domain authority than the more specific but smaller retailers. Hard to know for sure, but this is the trend we believe we see. So, that said, what are some good strategies to respond to this situation? We can't really compete on overall domain authority with these huge retailers. And our previously successful strategy of having a very focused niche, with lots of helpful content, videos, instructional guides, etc. no longer seems to be enough. Has anyone else seen similar results since this past May? Where specialty retail or brand sites lost ground to larger general retailers? And if so, has anyone found any good strategies to gain back their previous rankings, or at least partially?
Intermediate & Advanced SEO | | drewk1 -
How to update campaign product on google merchant xml feed?
Hello Guys, I am using google merchant xml which updates on every morning 12 am, now many times we run campaign which starts at 8 am and for that product price differ due to that google reject such products. So my query is, is here anyway to set campaign start and end time in xml? Note - In API we can update product price anytime but in xml it can be done at one time only that is 12 am only. right?
Intermediate & Advanced SEO | | varo0 -
Google News sitemap keywords
My company is a Theater news and reviews site. We're building a google news sitemap and Google suggests some recommended keywords we can use with their <keywords>tag: https://support.google.com/news/publisher/answer/116037</keywords> Our writers also tag their stories with relevant keywords. What should we populate the <keywords>tag with?</keywords> We were thinking we'd automatically populate it with author-added tags, in addition to one or more of the recommended ones suggested by Google, such as Theater, Arts, and Culture (all of our articles are related to these topics). Finally, many of our articles are about say, celebrities. An author may tag an article with 'Bryan Cranston,' and when this is the case we're considering also tagging it with the 'Celebrities' tag. Are all or any of these worthwhile?
Intermediate & Advanced SEO | | TheaterMania0 -
How does google recognize original content?
Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website. However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content. I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic. What do you guys think? You think all our original content effort is going to trash?
Intermediate & Advanced SEO | | serkie1 -
Can google read ajax
Looking to load a one page product view instead of 10 pages of pagination. Does google read ajax and see all 10 pages as 1 page.
Intermediate & Advanced SEO | | Archers1 -
Duplicate Listings on Google Maps
About 3 weeks ago google created a duplicate listing for our law firm on google maps. In building links I have tried very hard to ensure that our address and company name was always listed identically. Our correct firm name and address is Feldman Feldman & Associates, PC 2221 Camino Del Rio South, Suite 201 inevitably somehow the new listing stated Camino Del Rio S, Ste 201 All of our reviews moved over to this new profile, I claimed it, changed it to make it the same reported it to Google. Google merged them. Now Google has created another profile this time the firm name and address matches ours exactly (South and Suite both spelled out), but all of the reviews have moved over except for the most recent one(s). I have claimed it again and reported it to google, changed the address. Google then created another listing. Our page rank for keywords has been hurt by this. any idea why this keeps happening suggestions? Here are the two pages. This is our original listing http://maps.google.com/maps/place?hl=en&cid=468564492130231259 This is the new one google self created that stole all our reviews, but is ranked very poorly for the keyword searches. http://maps.google.com/maps/place?&cid=468564492130231259
Intermediate & Advanced SEO | | jfeld2220