Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should I run 302 first before implementing 301?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should I run 302 first before implementing 301?

    Intermediate & Advanced SEO
    4
    9
    1498
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • esiow2013
      esiow2013 last edited by

      I just want to ask if it is necessary to run 302 redirections first before redirecting old to new URLs permanently. I heard that we should run temporary redirects first so we can check after and to avoid passing the link juice but I want to hear thoughts from experts. Do i need to test 302s for old pages that are still live or should we redirect old URLs once these pages already removed from the site?

      1 Reply Last reply Reply Quote 0
      • trainSEM
        trainSEM @Milian last edited by

        This is a friend's tool that has some more options.
        http://incredibill.me/htaccess-rewrite-wizard

        1 Reply Last reply Reply Quote 0
        • esiow2013
          esiow2013 @Milian last edited by

          We will remove a vertical/division from our current site and migrate the URLs (category and product-specific pages) to new URLs under a new domain. Let me know your thoughts Max!

          By the way, thanks for sharing the redirect generator tool.

          1 Reply Last reply Reply Quote 0
          • Futura
            Futura last edited by

            Thanks esiow2013 & others for discussing on 301 redirect, I also had same issue.

            1 Reply Last reply Reply Quote 1
            • Milian
              Milian last edited by

              That's also a useful tool Ash, although it won't deal with URLs that that have parameters in such as question marks.

              trainSEM 1 Reply Last reply Reply Quote 0
              • trainSEM
                trainSEM last edited by

                I have found that a 301 takes some time to take effect in the index, so I don't bother with a 302 first, There are many redirect tools on the web and I like this one: http://www.rapidtables.com/web/tools/redirect-generator.htm

                1 Reply Last reply Reply Quote 0
                • Milian
                  Milian last edited by

                  What are you actually doing, redesigning a site and URLs have changed?

                  Although regardless, the process is normally the same. As soon as you have launched your new site, made live your new page or whatever is you are redirecting, set the redirects at the same time. There is no reason to delay them and again I really wouldn't bother with doing the redirects as 302's to start with. Just set the 301's, then check them all after, then double check. Even if some are incorrect after implementing, its no biggie. Simply edit it again so its correct .

                  The best thing to do is prepare all your redirects before I hand. I like to get organised and use a spread sheet with two columns, old URLs in one column, new URLs in the 2nd column. This way you can easily map them out.

                  Also to speed up the process of actually coding the redirects, I use this tool, it saves a huge amount of time: HtAccess 301 Redirect Generator Tool .

                  esiow2013 1 Reply Last reply Reply Quote 2
                  • esiow2013
                    esiow2013 last edited by

                    Thanks Max! Your answers are a big help. Last question, do I need to 301 redirect the old to new URLs within the day we will launch the new site after removing the old site? or should we prepare 302 redirects and check each URL that are still live(will be removed in site launch) if they land on the appropriate and new URLs and run 301 redirections after?

                    1 Reply Last reply Reply Quote 0
                    • Milian
                      Milian last edited by

                      Like you mentioned, the reasoning behind doing 302 redirects initially is in case the redirect has been set incorrectly, giving you time to check them before Google re-crawls and updates the index. As 302 redirects are temporary, after setting the redirect the old page will usually stay in Google's index indefinitely.

                      However I do many 301 redirects every week and I have never taken this approach; I simply set the 301 redirect, then check everything is correct straight after. If you have hundreds of redirects to do you can check them more efficiently using the Screaming Frog web crawler. You can import your list of pages that should have been redirected in a txt file, then Screaming frog will crawl them telling you what response code they are sending and where they are redirecting too.

                      Even if you set an incorrect 301 redirect, it can takes weeks to months before Google updates the index, so you shouldn't really need to worry about sending the 'juice' to the incorrect page; although I suppose it depends on how long until you check if you have done those redirects correctly!

                      There could also be adverse issues. Say you were doing a site migration and you 302 redirected every URL on your site to other URLs, I don't know how Google would react to that, but it could be rather bad!

                      As the saying goes 'Measure Twice, Cut Once'!

                      1 Reply Last reply Reply Quote 2
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • oceanstorm

                        301 Redirect in breadcrumb. How bad is it?

                        Hi all, How bad is it to have a link in the breadcrumb that 301 redirects? We had to create some hidden category pages in our ecommerce platform bigcommerce to create a display on our category pages in a certain format. Though whilst the category page was set to not visable in bigcommerce admin the URL still showed in the live site bread crumb. SO, we set a 301 redirect on it so it didnt produce a 404. However we have lost a lot of SEO ground the past few months.  could this be why? is it bad to have a 301 redirect in the breadrcrumb.

                        Intermediate & Advanced SEO | | oceanstorm
                        0
                      • shloy23-294584

                        SEO impact difference between a URL Rewrite and 301 redirect

                        Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?

                        Intermediate & Advanced SEO | | shloy23-294584
                        0
                      • ajarad

                        Geoip redirection, 301 or 302?

                        Hello all Let me first try to explain what our company does and what it is trying to achieve. Our company has an online store, sells products for 3 different countries, and two languages for each country. Currently we have one site, which is open to all countries, what we are trying to achieve is make 3 different stores for these 3 different countries, so we can have a better control over the prices in each country. We are going to use Geoip to redirect the user to the local store in his country. The suggested new structure is to add sub-folders as following: www.example.com/ca-en
                        www.example.com/ca-fr
                        www.example.com/us-en
                        ... If a visitor is located outside these 3 countries, then she'll be redirected to the root directory www.example.com/en We can't offer to expand our SEO team to optimize new pages for the local market, it's not the priority for now, the main objective now is to be able to control the prices for different market. so to eliminate the duplicate issue, we'll use canonical tags. Now knowing our objective from the new URL structure, I have two questions: 1- which redirect should we use? 301, 302? 
                        If we choose 301, then which version of the site will get the link juice? (i.e, /ca-en or /us-en?)
                        if we choose 302, then will the link juice remain in the original links? is it healthy to use 302 for long term redirections? 2- Knowing that Google bots comes from US-IP, does that mean that the other versions of the site won't be crawled (i.e, www.example.com/ca-fr), this is especially important for us as we are using AdWords, and unindexed pages will effect our quality score badly. I'd like to know if you have other account structure in your mind that would be better than this proposed structure. Your help is highly highly appreciated.
                        Thanks in advance.

                        Intermediate & Advanced SEO | | ajarad
                        0
                      • Seamoose

                        301 Redirection and apostrophes in URLs

                        Hi I am experiencing trouble getting any redirects with apostrophes in the URLs to 301 redirect in order to eliminate 404 errors. I have tried replacing the instance of the apostrophe in the source URL field to %27 and variations of this but to no avail. The site is a wordpress site (the old URLS are legacies from the old Business Catalyst site) and I am using the redirection plug in. I have gone into some detail with a helpful soul here http://wordpress.org/support/topic/how-to-deal-with-apostrophes-in-source-url but unfortunately to no result. If anyone has any idea how to solve this puzzle I would be grateful for the help. Example: http://www.tesselaars.com/blog/Inside_Flowers/post/Online_Marketing_for_Florists_Part_1%E2%80%93_A_Website_You_Won%27t_Regret/

                        Intermediate & Advanced SEO | | Seamoose
                        0
                      • SEOTGT

                        301 or 302 Redirects to Mobile Site

                        When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?

                        Intermediate & Advanced SEO | | SEOTGT
                        0
                      • Positec

                        How do 302 redirects from Akamai content targeting impact SEO?

                        How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them.  As far as I know Akamai doesn't allow me to use anything but a 302.  Anyone run across this?  is this 302 a problem?  I did a fetch as googlebot on my main domain and all I see is the Akamai 302.  I can't imagine this is the first time Akamai has run across this but I would like to know for sure.

                        Intermediate & Advanced SEO | | Positec
                        0
                      • Prime85

                        301 Redirect - What happens to backlinks

                        Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks

                        Intermediate & Advanced SEO | | Prime85
                        0
                      • pbhatt

                        301 Redirects After Company Acquisition

                        We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!

                        Intermediate & Advanced SEO | | pbhatt
                        1

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.