Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should I run 302 first before implementing 301?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should I run 302 first before implementing 301?

    Intermediate & Advanced SEO
    4
    9
    1498
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • esiow2013
      esiow2013 last edited by

      I just want to ask if it is necessary to run 302 redirections first before redirecting old to new URLs permanently. I heard that we should run temporary redirects first so we can check after and to avoid passing the link juice but I want to hear thoughts from experts. Do i need to test 302s for old pages that are still live or should we redirect old URLs once these pages already removed from the site?

      1 Reply Last reply Reply Quote 0
      • trainSEM
        trainSEM @Milian last edited by

        This is a friend's tool that has some more options.
        http://incredibill.me/htaccess-rewrite-wizard

        1 Reply Last reply Reply Quote 0
        • esiow2013
          esiow2013 @Milian last edited by

          We will remove a vertical/division from our current site and migrate the URLs (category and product-specific pages) to new URLs under a new domain. Let me know your thoughts Max!

          By the way, thanks for sharing the redirect generator tool.

          1 Reply Last reply Reply Quote 0
          • Futura
            Futura last edited by

            Thanks esiow2013 & others for discussing on 301 redirect, I also had same issue.

            1 Reply Last reply Reply Quote 1
            • Milian
              Milian last edited by

              That's also a useful tool Ash, although it won't deal with URLs that that have parameters in such as question marks.

              trainSEM 1 Reply Last reply Reply Quote 0
              • trainSEM
                trainSEM last edited by

                I have found that a 301 takes some time to take effect in the index, so I don't bother with a 302 first, There are many redirect tools on the web and I like this one: http://www.rapidtables.com/web/tools/redirect-generator.htm

                1 Reply Last reply Reply Quote 0
                • Milian
                  Milian last edited by

                  What are you actually doing, redesigning a site and URLs have changed?

                  Although regardless, the process is normally the same. As soon as you have launched your new site, made live your new page or whatever is you are redirecting, set the redirects at the same time. There is no reason to delay them and again I really wouldn't bother with doing the redirects as 302's to start with. Just set the 301's, then check them all after, then double check. Even if some are incorrect after implementing, its no biggie. Simply edit it again so its correct .

                  The best thing to do is prepare all your redirects before I hand. I like to get organised and use a spread sheet with two columns, old URLs in one column, new URLs in the 2nd column. This way you can easily map them out.

                  Also to speed up the process of actually coding the redirects, I use this tool, it saves a huge amount of time: HtAccess 301 Redirect Generator Tool .

                  esiow2013 1 Reply Last reply Reply Quote 2
                  • esiow2013
                    esiow2013 last edited by

                    Thanks Max! Your answers are a big help. Last question, do I need to 301 redirect the old to new URLs within the day we will launch the new site after removing the old site? or should we prepare 302 redirects and check each URL that are still live(will be removed in site launch) if they land on the appropriate and new URLs and run 301 redirections after?

                    1 Reply Last reply Reply Quote 0
                    • Milian
                      Milian last edited by

                      Like you mentioned, the reasoning behind doing 302 redirects initially is in case the redirect has been set incorrectly, giving you time to check them before Google re-crawls and updates the index. As 302 redirects are temporary, after setting the redirect the old page will usually stay in Google's index indefinitely.

                      However I do many 301 redirects every week and I have never taken this approach; I simply set the 301 redirect, then check everything is correct straight after. If you have hundreds of redirects to do you can check them more efficiently using the Screaming Frog web crawler. You can import your list of pages that should have been redirected in a txt file, then Screaming frog will crawl them telling you what response code they are sending and where they are redirecting too.

                      Even if you set an incorrect 301 redirect, it can takes weeks to months before Google updates the index, so you shouldn't really need to worry about sending the 'juice' to the incorrect page; although I suppose it depends on how long until you check if you have done those redirects correctly!

                      There could also be adverse issues. Say you were doing a site migration and you 302 redirected every URL on your site to other URLs, I don't know how Google would react to that, but it could be rather bad!

                      As the saying goes 'Measure Twice, Cut Once'!

                      1 Reply Last reply Reply Quote 2
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • aaronfernandez

                        Do bulk 301 redirects hurt seo value?

                        We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.

                        Intermediate & Advanced SEO | | aaronfernandez
                        0
                      • Fubra

                        410 or 301 after URL update?

                        Hi there, A site i'm working on atm has a thousand "not found" errors on google console (of course, I'm sure there are thousands more it's not showing us!). The issue is a lot of them seem to come from a URL change. Damage has been done, the URLs have been changed and I can't stop that... but as you can imagine, i'm keen to fix as many as humanly possible. I don't want to go mad with 301s - but for external links in, this seems like the best solution? On the other hand, Google is reading internal links that simply aren't there anymore. Is it better to hunt down the new page and 301-it anyway? OR should I 410 and grit my teeth while google crawls and recrawls it, warning me that this page really doesn't exist? Essentially I guess I'm asking, how many 301s are too many and will affect our DA? And what's the best solution for dealing with mass 404 errors - many of which aren't attached or linked to from any other pages anymore? Thanks for any insights 🙂

                        Intermediate & Advanced SEO | | Fubra
                        0
                      • Angelos_Savvaidis

                        Multilingual Site and 301 redirection

                        Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance

                        Intermediate & Advanced SEO | | Angelos_Savvaidis
                        0
                      • LosNomads

                        301 redirection pointing to noindexed pages

                        I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.

                        Intermediate & Advanced SEO | | LosNomads
                        0
                      • MattBarker

                        Does a 302 redirect pass penalties?

                        I'm having problems finding a definitive answer to this question, there is a lot of rumour and gossip out there but nothing I can rely on. I'm working with a site that received an unnatural links notice followed by a massive drop in search traffic. Looking at the link profile it's pretty much jacked beyond repair and I have recommended that we move over to a fresh domain. However, it's an established brand with many more sources of traffic than organic search. There's no way we can burn all their repeat visits, loyal customers, brand recognition that they've built up over the years so I want to redirect from the old domain to the new.  This is not to try and make any SEO gain from the previous site, frankly we don't give a crap about that. We just want to maintain the brand. A 302 is a temporary redirect, this will be a permanent move BUT a 301 will pass on the penalty.  So can we safely use a 302 redirect in this situation or is there a better alternative (meta refresh?) Thanks for your help! MB.

                        Intermediate & Advanced SEO | | MattBarker
                        0
                      • Eric_R

                        Removing Content 301 vs 410 question

                        Hello, I was hoping to get the SEOmoz community’s advice on how to remove content most effectively from a large website. I just read a very thought-provoking thread in which Dr. Pete and Kerry22 answered a question about how to cut content in order to recover from Panda.  (http://www.seomoz.org/q/panda-recovery-what-is-the-best-way-to-shrink-your-index-and-make-google-aware). Kerry22 mentioned a process in which 410s would be totally visible to googlebot so that it would easily recognize the removal of content.  The conversation implied that it is not just important to remove the content, but also to give google the ability to recrawl that content to indeed confirm the content was removed (as opposed to just recrawling the site and not finding the content anywhere). This really made lots of sense to me and also struck a personal chord… Our website was hit by a later Panda refresh back in March 2012, and ever since then we have been aggressive about cutting content and doing what we can to improve user experience. When we cut pages, though, we used a different approach, doing all of the below steps:
                        1. We cut the pages
                        2. We set up permanent 301 redirects for all of them immediately.
                        3. And at the same time, we would always remove from our site all links pointing to these pages (to make sure users didn’t stumble upon the removed pages. When we cut the content pages, we would either delete them or unpublish them, causing them to 404 or 401, but this is probably a moot point since we gave them 301 redirects every time anyway.  We thought we could signal to Google that we removed the content while avoiding generating lots of errors that way… I see that this is basically the exact opposite of Dr. Pete's advice and opposite what Kerry22 used in order to get a recovery, and meanwhile here we are still trying to help our site recover.  We've been feeling that our site should no longer be under the shadow of Panda. So here is what I'm wondering, and I'd be very appreciative of advice or answers for the following questions: 1. Is it possible that Google still thinks we have this content on our site, and we continue to suffer from Panda because of this?  
                        Could there be a residual taint caused by the way we removed it, or is it all water under the bridge at this point because Google would have figured out we removed it (albeit not in a preferred way)? 2.  If there’s a possibility our former cutting process has caused lasting issues and affected how Google sees us, what can we do now (if anything) to correct the damage we did? Thank you in advance for your help,
                        Eric

                        Intermediate & Advanced SEO | | Eric_R
                        1
                      • Prime85

                        301 Redirect - What happens to backlinks

                        Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks

                        Intermediate & Advanced SEO | | Prime85
                        0
                      • BenRush

                        How long is it safe to use a 302 redirect?

                        Hi All, Lets assume there is site A and site B, both sites are live on the internet today as standalone businesses, but they sell very similar products. Site B has built up some link equity and will eventually become the domain for site A due to an organisational re-brand. For the time being however site A will remain, but site B needs to disappear temporarily, but not lose the link equity which has been built up against it. My current thinking is to 302 redirect site B to site A such that users and search bots accessing site B will be redirected to site A whilst leaving the link equity that exists against site B fully intact and allowing us to continue to grow it should we wish to. The question is, does anybody have a view on how long it is safe to use a 302 temporary redirect for? i.e., is 8-10 months to long. Thanks, Ben

                        Intermediate & Advanced SEO | | BenRush
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.