Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best tool for finding what people are using as search phrases for my product
-
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use?
Thanks,
Ron
-
One tool I've begun to use more frequently is Search Queries in Webmaster Tools. It doesn't tell me what keywords I'm not using already that others are, but it does give me insight into how people are already finding their way to our sites. I look at the percent changes which show me trends in what people are searching for and use that information to add new content and more in depth information.
-
There was a blog on here several months ago http://moz.com/blog/using-google-analytics-to-power-an-effective-qa-strategy that explained this custom segment in analytics to get the Who,What, When, and where from organic search results I will share the segment
https://www.google.com/analytics/web/template?uid=fLy9z106Sh-psGcakOPMng
-
Hi Ron. If the keywords and phrases for your niche are REALLY LOW volume (like some of mine are), then I suggest using Google Adwords by running a few short PPC campaigns.
A two week run with your keywords set as a Broad match will gather enough data to activate an interesting Adwords report. This report is found on the "Keywords" screen of an individual campaign. Click the "Details" button then select "Search Terms / All" on the dropdown. This will list exactly what phrase people typed in the search box, how many times it was searched (Impressions), how many Clicks those phrases got, etc.
Just peeked at one of my campaigns and for the last 30 days it only had 2400 impressions. That's pretty low volume and those small volumes do not show up well in any free tool that I know of. Though they used to in the old Adwords Keyword Tool. I miss it...
-
There is a great article on this site about it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find a Competitor's Target Keyword for a Particular Webpage
I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.). But what is the best method for finding out what a competitor's target keyword is for a particular web page? For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?
Keyword Research | | rx3000 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
E-Commerce SEO: Where to start with 4,000+ products?
Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!
Keyword Research | | ronyon0 -
Is there any way to track search volume for a particular keyword on a day-to-day basis?
My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day. Is this even possible? I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment. Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.
Keyword Research | | matt-145670 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0 -
Search Volume vs. CTR
Is it better to optimize based on search volume or click through rate? For example: If a keyword has a CTR of 19% and only 3,000 monthly searches, while another keyword that is relevant to that page has a CTR of 0.7% and 20,000 monthly searches, which keyword should that page be optimized for for better natural results and the bottom line?
Keyword Research | | Motivators0 -
Choosing keywords for similar products on an ecommerce site
In the case of an e-commerce website, can you optimize multiple pages using the same keyword ‘root’ but including different long-tail variances of that ‘root’? For example, say I’m optimizing for a site that sells wallpaper. I found search traffic for the keyword “buy wallpaper online,” but no traffic for “Blue Tinted Wallpaper” (or its variants) and no taffic for “Yellow Plaid Wallpaper” (or its variants). Could I effectively optimize both of these pages using the root “Buy wallpaper online”, yet distinguish the pages by using long-tail variants such as “Buy Blue Tinted Wallpaper Online” and “Buy Yellow plaid Wallpaper Online”? Any examples of this you can point to?
Keyword Research | | EricVallee340