RSS "fresh" content with static page
-
Hi SEOmoz members,
Currently I am researching my competitor and noticed something what i dont really understand.
They have hundreds of static pages that dont change, the content is already the same for over 6 months.
Every time a customer orders a product they use their rss feed to publish: "Customer A just bought product 4"
When i search in Google for product 4 in the last 24 hours, its always their with a new publishing date but the same old content.
Is this a good SEO tactic to implant in my own site?
-
The social proof wont be the problem. Ill give the products for free to my customers, to download directly they have to Like or Tweet otherwise they need to wait 30 seconds.
But will the RSS update benefit my rankings in Google you think (long term)?
-
Actually, it sounds like a pretty good idea to accomplish two things,
a. Fresh content to your page - you are right, its probably not the best fresh content you can get there but it have some sort of add value.
b. get social proof for your website and products to increase conversion rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When "pruning" old content, is it normal to see an drop in Domain Authority on Moz crawl report?
After reading several posts about the benefits of pruning old, irrelevant content, I went through a content audit exercise to kick off the year. The biggest category of changes so far has been to noindex + remove from sitemap a number of blog posts from 2015/2016 (which were very time-specific, i.e. software release details). I assigned many of the old posts a new canonical URL pointing to the parent category. I realize it'd be ideal to point to a more relevant/current blog post, but could this be where I've gone wrong? Another big change was to hide the old posts from the archive pages on the blog. Any advice/experience from anyone doing something similar much appreciated! Would be good to be reassured I'm on the right track and a slight drop is nothing to worry about. 🙂 If anyone is interested in having a look: https://vivaldi.com https://vivaldi.com/blog/snapshots [this is the category where changes have been made, primarily] https://vivaldi.com/blog/snapshots/keyboard-shortcut-editing/ [example of a pruned post]
Intermediate & Advanced SEO | | jonmc1 -
How many links to the same page can there be for each page?
I need to know if I can add more than 2 equal links on the same page, for example 1 link in the header, another in the body and one in the footer
Intermediate & Advanced SEO | | Jorgesep0 -
Pagination and matching title tags - does it matter when using rel="prev" and "next" attributes?
I'm looking at a site with the rel="prev" and "next" HTML attributes in place, to deal with pagination. However, the pages in each paginated category have identical page titles - is this an issue? Rand gives an example of how he'd vary page titles here, to prevent problems, though I'm not entirely sure whether this advice applies to sites with the rel="prev" and "next" HTML attributes in place: https://moz.com/blog/pagination-best-practices-for-seo-user-experience Any advice would be welcome - many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Are 1x Event pages considered thin content? Should they be archived or redirected?
Since past event pages will become stale after the event, should they be keep alive and archived with only a link from a couple of places (for instance the main event page and html sitemap). Or should they be "retired" and redirected to the main event page if they are really no longer needed? They would probably be considered thin content because they won't have much traffic and will have very few links pointing to them. Right? Thanks. Inquiring minds want to know... 😉
Intermediate & Advanced SEO | | cindyt-170380 -
Page structure and how to optimize old content
SITE STRUCTURE I am trying to optimize the structure of our site Dreamestatehuahin.com. Getting a visible sitemap of my page make me realized it was not a pyramid as I expected it to be but instead very flat. I Would be happy for some advise on how to structure my site in future aswell how to optimize certain place on the page that i think need a change. 1: structure on posts. Maybe I misunderstand how post works in wordpress or something happen with my theme. When I look at my page sitemap my page is VERY flat because permalinks setting I chose the setting as post name (recommended in most articles). http://www.dreamestatehuahin.com/sample-post What I actually believed was that post name was place after /blog/ like: http://www.dreamestatehuahin.com/blog/sample-post I would be a good idea to do like this right? Should I add some SEO text on the top of my blog page before the actually posts. Or would this be a bad idea due to pagination causing double content? Could one do 4 blogs in one site and replace the name “blog” in the url with a keywords http://www.dreamestatehuahin.com/real-estate-announcement/sample-post http://www.dreamestatehuahin.com/hua-hin-attractions/sample-post 2) Pages Based on property type From our top menu, i have made links under for sael using wordpress property types http://www.dreamestatehuahin.com/property-type/villa/ http://www.dreamestatehuahin.com/property-type/hot-deals/ http://www.dreamestatehuahin.com/property-type/condominium/ Earlier I found that these pages created duplictaon of titles due to pagenation so I deleted the h1 What would you do with these pages. Should I optimize them with a text and h1. maybe it is possible to add some title and text content for the top of the first page only (the one page that are linked to our top menu) http://www.dreamestatehuahin.com/property-type/villa and not to page 2, 3, 4….. http://www.dreamestatehuahin.com/property-type/villa/page/2/ b) Also maybe I should rename the property types WOuld it make sence to change name of the property types from etc villa to villas for sale or even better villas for sale hua hin Then the above urls will look like this instead: http://www.dreamestatehuahin.com/property-type/villas-for-sale/ Or Maybe renaming a property type would result in many 404 errors and not be worth the effort? 3) LINKING + REPOSTING OUR “PROPERTY” PAGES AND DO A 301 REDIRECT? a) Would It be good idea to link back from all properties description to one of our 5 optimized landingpages (for the keyword home/house/condo/villa) for sale in Hua Hin? http://www.dreamestatehuahin.com/property-hua-hin/ http://www.dreamestatehuahin.com/house-for-sale-hua-hin/ b) Also so far we haven’t been really good about optimizing each property (no keywords, optimized titles or descriptions) etc. http://www.dreamestatehuahin.com/property/baan-suksamran/ I wonder if it would be worth the effort to optimize content of each of the old properties )photos-text) on our page? Or maybe post the old properties again in a new optimized version and do a 301 redirect from the old post?
Intermediate & Advanced SEO | | nm19770 -
Show parts of page A on page B & C?
Good afternoon,
Intermediate & Advanced SEO | | rayvensoft
A quick question. I am working on a website which has a large page with different sections. Lets say: Page 1
SECTION A
SECTION B
SECTION C Now, they are adding a new area where they want to show only certain sections, so it would look like this: Page 2
SECTION A Page 3
SECTION C Page 4
SECTION D So my question is, would a rel='canonical' tag back to Page 1 be the correct way of preempting any duplicate content issues? I do not need Page 2-4 to even be indexed, it is just a matter of usability and giving the users what they are looking for without all the rest of the extra stuff. Gracias. Tesekürler. Salamat Ko. Thanks. (bonus thumbs up for anybody who knows which languages each of those are) 🙂0 -
Duplicate Content for Deep Pages
Hey guys, For deep, deep pages on a website, does duplicate content matter? The pages I'm talk about are image pages associated with products and will never rank in Google which doesn't concern me. What I'm interested to know though is whether the duplicate content would have an overall effect on the site as a whole? Thanks in advance Paul
Intermediate & Advanced SEO | | kevinliao1 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0