Footer Links

[EwanFisher]

Ok I have a plan for the footer links on our site which interlink and point to our international sites, let me run it by you guys and let me know your thoughts.

First part is that due to these being sitewide links I am going to nofollow all of them apart from the links in the footer of the home page which ill keep as follow.

Second is to use branded terms for these country flags so company name and location instead of being our main keyword...

Is there anything else that I should consider here?

[EwanFisher]

Hi Robert

Thanks for the feedback, and im glad you like the sites

Matthew

[RobertFisher]

Personally, as to the anchor text and footer links I think you would be fine to go with the Optical Express + ccTLD. I woud no follow the footer  for simplicity as opposed to doing anything custom based on pages as you really gain little or nothing from the footer.

You have good links on your locations page and a PA of 48 where as your home page is PA of 64. (each site varies a bit).  If you want to pull from the homepage I would put the links in the body instead of the footer of the homepage and nofollow the footer.

By the way, on the whole I like the look and feel of the sites. 
I see a lot of Lasik Optical here in the US and most are...... ugly.

Hope it helps,

Robert

[EwanFisher]

Hi Robert

This is what we have just now

http://www.opticalexpress.co.uk/

I want to keep this on every page, as I feel its good for the user experience.

But not sure if I should nofollow all of these as they are sitewide or just keep the home page as follow and apply nofollow to the other pages.

As you can see we are using our laser eye keyword which I think looks spammy..

I would rather we have Optical Express + Country as the anchor text used on all pages.

[RobertFisher]

Matthew,

What is it you are wanting to accomplish via links in footer vs. on page? 
Assuming you want all to see where you are no matter what page, have you considered having locations as a drop down menu?

So, Menu item - Locations -

USA | OurBrand

UK | OurBrand

ES | MarcaNuestra

Let me know what you wish to achieve and will try to assist,