How can a site with no content, non SEO optimized or any value rank better?
-
I understand there are many more variables to rank #1, but this site is currently #1 for one of our top keywords and I really don't understand what they
- Competior site barely has 200 words on any given page, very few content other than images with no ALT tags, titles, No H1 tags. in other words the website is not SEO optimized.
- My site has content, product descriptions, images, relevant titles, and definitely more optimized than competitor.
My site VS competitor
- Total pages: 246 (me) vs 49 (them)
- Page Authority: 34 vs 26
- MozRank: 5.3 vs 4.5
- MozTrust: 5.7 vs 5.4
- Domain Authority: 22 vs 17
- External Links: 65 vs 7
- Internal Links 152 vs 1
- Followed Links 14 vs 5
- More C-Blocks 14 vs 4
- Total Social Shares: 127 vs 4
-
Jorge-
Can you check the age of the domain name? I've seen instances where sites that have been alive for a long, long, long time can outshine other sites with better statistics, but they've withstood the test of time for Google. That's one place I'd look to see if there is a substantial difference.
-
It can be really hard to pin down without seeing the sites, but one possibility - are they 301-redirecting another domain to this one? Sometimes, you'll see a domain ranking that makes no sense and it turns out someone is passing authority from another site with a 301 or cross-domain rel=canonical. We try to pick up 301s in OSE, but we miss some, and we don't detect cross-domain canonical.
-
I'm not being penalized - I've verified this
Their links are definitely not high quality at all - I've verified this
The keywords barely appear on any pages - they just throw some words and photos on every page
-
Not really, his few backlinks come from sites with a 11 or less domain authority while mine come from sites with domain authority of 50's through 70's, 80's, and 90's.
The do indeed have the keyword in the domain. The stats I posted are homepage vs homepage.
-
- Are you being penalized or over optimized for this keyword?
- Are their links (any or all) very high quality?
- Are they more focused / content of the website pages semantically centered around this other keyword?
- Lastly, those numbers are not particularly high and can be build in a few months, so Google may be seeing this as more of an apples-to-apples comparison than you may.
-
Out of those 7 links they have, is one very powerful? Quality over quantity maybe?
Do they have the keywords in their domain name?
Is it their homepage vs your internal page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
External Ranking Help
Hello, I am working on the following website: completesteamclean.ca and I have reached a plateau on how to increase my ranking to defeat my two top competitors. When I run competitive link metrics it would appear that where I seem to be lacking is in external links and linking root domains. Does anyone have any tips on how I can build these areas of the website? Any insight would be greatly appreciated! Thank you!
Link Building | | MainstreamMktg0 -
Are links from BBB on non-accredited business pages helping SEO?
I've been doing a lot of research on BBB and the site's value. I know you have to pay for accreditation as well as a link, and most search engine optimizers says it's worth it. I added a company to BBB in October, but I did not pay for accreditation or a link, and yet a link still appears on the business' BBB page. Is this link still a followed link? Does Google view it as an important link? If a non-paid link on BBB is still good, I don't see too many more benefits to BBB accreditation than the trust factor and possibly gaining an A+ ranking.
Link Building | | rcseo0 -
Why does my infographic rank better on other websites than my own?
I recently created an infographic that was quite popular in my niche and a lot of people linked to it and embedded it on their own sites. Now, if you search the term I was trying to rank for, everybody who linked to me ranks higher than the page that everyone is linking to and it's the page where the original graphic was posted. According to SEOmoz, I have the highest Domain and Page Authority than everyone else in front of me. How the hell is this possible? If you want to see for yourself, just type in "hot tub yoga" into Google and I'm on the second page, http://www.swimuniversity.com/blog/hot-tub-yoga-infographic I would love some help on this and I thank you all in advance.
Link Building | | mattgiovanisci0 -
Duplicate Content: is it a myth?
Hi everyone, just wanted to clarify some things, i've heard about a million different things on this; I just wanted to ask if duplicate content is a myth or its not thanks. Peter
Link Building | | PeterRota0 -
Great Content
Hello fellow Mozzers! I'm still new to the SEO game and have been doing lots of reading and research about SEO. From what I've learned nowadays it all comes down to great content and links that come from it. I have to admit I'm a visual learner, I need to see it to understand and learn better. I was hoping that someone can provide some examples of GREAT Content (whether its a blog post, page, article, etc...) I know EGOL is one of the most valuabe SEOMoz users and by reading his forum responses he always advises to write great content to build links... Hoping EGOL and other SEOMoz users would be so kind to share an example or two of what they think is great content. One more question (related). Since all the Google updates this year in regards to links and content, I've read numerous times on this Q&A forum that great content gets links, and that submitting articles to directories or buying links doesn't work anymore or at least not something that a whitehat SEO should implement for a long term strategy, does that mean that if you publish great content on your site that is informative, unique and valuable it will get you links without submitting to directories or buying links? Is it really that simple? Thank you in advance! Igor
Link Building | | igor.pinchevskiy0 -
Is it better to link back to the root domain, or the specific page you're optimizing for?
I'm working on a project our site - building links for iPhone Repair. For the term "iphone repair miami" - is it more ideal to link to the root domain (xxx.com) or to the subpage that is about iPhone Repair (xxx.com/iphone-repair)? I would imagine the latter - but obviously that page has less authority than the root. Thanks!
Link Building | | preemo0 -
Very Frustrated SEO
Hi Guys, I wake up this morning one very frustrated, tired and fed up SEO. I have always used very traditional link building methods upto last year directory submissions, social bookmarks, article submissions and maybe a few profie links but I always up front and honest with my clients what they were getting for their buck!. and sent them reports showing all links done. Obviously with the recent algorithm changes, I have switched my focus to content marketing (i hear you all cheering lol), however, I am stumped!. I have read everything I can get hold of to do with content marketing, registered with buzzstream for outreach opportunities and joined myblogguest just so I could understand the process a little bit more. I have watched the whiteboard Fridays and actually have a great opportunity to get in with a site using "guest post + niche". I love writing content which is a bonus. Okay here's my moan. Coming from a traditional SEO background and coming to content marketing late, do I ditch everything else. Is content marketing all I should be doing? or can I still do the some directory submissions (good PR moz rank only), social bookmarking (only for content marketing articles), profile linking (maybe I need to drop altogether). Is content marketing enough to rank a client?. I look at some clients competitors links and they have 100's of links to stuff that looks unnatural. Kind Regards Neil
Link Building | | nezona0 -
I wish to know how can I track users via what keywords they are searching and coming to my site exactly. These are non paid keywords.
There is a list of non paid keywords which is showing up but is that all ? I wish to know all the keywords people are searching and coming to my site? How can I accomplish the same.
Link Building | | shanky10