Looking for guidance on transferring and incorporating content from a purchased website into an existing website
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One of my client’s recently purchased a competitor’s website, and we would like to transfer the content from the competitor’s website (http://www.wilson-hardness.com) to our client’s existing website (http://www.buehler.com); at the same time we want to minimize loss in keyword rankings the competitor’s website has established.
The two websites work in similar fields: one measures and offers products in scientific measurement and analysis of various materials. The other website offers products that are in similar field: hardness testing equipment.
Looking for suggestions on how to proceed or recommended reading on the topic. I’ve tried to do research, but haven’t found anything, so I’m not sure what to topic-names to search.
Any guidance would be appreciated.
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Lots of money is at stake here, so doing a great job is essential.
I don't think that any answer given without doing a detailed study of the traffic sources, keywords, link sources, etc. is going to be a good answer. There is also the question of conversion rate related to branding. So, I would evaluate as best as possible, make a chart, and use that for your decision. I would involve the company in the decision as branding, sales numbers, profit margins and more could be part of producing the best ROI.
Running both sites could be the smart way to go. Wilson could be such a brand that moving their products to Buehler would result in a lower conversion rate. They also have international domains which could produce good revenue.
Good luck with your analysis.
Forty years ago I used Buehler products every day... but that was in a different lifetime.
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