Thinking of trying a SEO Badge Widget project... any advice?
-
What are some best practices for launching a Badge program?
I've been researching this for a large brand... they feel they want to have these badges to promote certain blogger partners within a niche. However, we have no way to "Rank" the bloggers... so it's an arbitrary factor, IMO.
What are some of the hooks that other successful badge programs have used? Is there a definitive post around here with suggestions?
I'm really on ground zero and have been tasked to execute on this and really seem to be flying blind. Any guidance or suggestions would be helpful! Thanks!
-
Hi there!!
If you don't have a way to rank them, consider developing one. It could breed competition in the ranks especially if this is something you would want to do year over year.
Consider the motivation that these bloggers would have for using this particular badge. If it becomes a badge of honor or recognition that could become incredibly enticing those those individuals motivated by such a thing. Other people will be motivated by a feeling of exclusivity instead. Using that exclusivity as a lever in the program can help to engaging that type of blogger.
For almost all of the blogging population I would say public recognition is a motivator. Depending on the size of the group you may want to consider making it a public deal...announcement with a list sort of thing to stroke their ego.
Credibility is key as well. Ensuring the program is one that actually extends and increases their credibility will make them far more likely to participate.
The O'Reilly book - Building Web Reputation Systems by Farmer & Glass will go a long way to helping clarify this in much greater detail. I'd highly recommend that!
For a good example check out the Power150 blogger list. Perhaps the best example there is. I also know of many conference organizers who utilize badges in their conference marketing with their speakers. SMX and BlogHer come to mind initially.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is constant contact a good source for seo links? how about best of the web? Is tweet angels a smart move? anybody got a good list of strong DA and PA link companies you can do business with and also get strong follow links from? thanks...
Thanks for all you guys do I am writing because I am trying to build a company's SEO link profile with links that have super high, and super stable Domain and Page Authorities (as well as solid Trust and Citation flows). I do this organically and even build my own sites using moz strategies - BUT, I am in need of your best advice: What are some links you can "buy" (as a result of using services from) that are strong and dofollow? Is Constant Contact good? Is Best of the Web good? tweetangels smart? I have seen several businesses with constant contact links (very high domain authority) on their profiles and as the head of business development for a mid-sized marketing firm, I want to see if constant contact, botweb, etc. are smart sources to put my clients on for the sake of the seo profile links - I am looking for strong, long-term perma-bumps for my companies and don't want to miss out on low-hanging fruit (that won't poison me in the end). Can you speak to that please? Do you guys have a list of directory links or 'whatever' links that are "get-able" by a regular guy like me that are not simply 2.0 nofollow? Thank you Ben
Social Media | | creativeguy0 -
Where to find good SEO freelancers?
Can anyone recommend any good SEO freelancers for on-site and off-site SEO work on a monthly basis? On sites like elance, freelancer, etc. it's basicly impossible to find any good services due to so many bad "companies" offering all the same thing.
Social Media | | wadap0 -
Is a Tumblr company blog good for SEO?
Hi, We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content. I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star. But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search. What it means to me is that Tumblr has a very poor SEO-friendly policy. I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO. I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like? I guess my question will be: "Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?" Thanks for reading.
Social Media | | NicolasE0 -
How do I maximize my Twitter account for SEO?
What should I be doing to maximize my Twitter account to contribute to the SEO of my website? I have 30,000 followers and want to get some SEO out of Twitter.
Social Media | | bigeyecreative0 -
For better SEO I understand I should be using Google+, but under what identity?
It appears one way to rank more highly is by using Google+. But should I start to build a community myself or as my company? I have a good Twitter following under my own name, which links to my company page and a facebook page (for my business). I much prefer to be a face on social media than hide behing a logo, but am faced with a dilemma and not sure where to begin: Will Google recognise the relationship between me and my business if I set up an account under my own name? Primarily it's my business I want to promote, so from an seo perspective it seems should I use Google+ as my business, but I really dislike 'corporate' social media?
Social Media | | lindsayjhopkins0 -
Do you think Google +1 can hurt rankings?
More on established B2C sites (not blogs/forums)? For example, a client has the #1 ranking for the kw with the highest exact match volume in their vertical and sitelinks. Is it better to keep things status quo and not give Google the data or potentially introduce a new signal to Google that might be negative if CTR is not high enough?
Social Media | | MatomySEO0
