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    4. 301 redirect relative or absolute path?

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    301 redirect relative or absolute path?

    Technical SEO
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    • Silviu
      Silviu last edited by

      Hello everyone,

      Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones.

      The way the technical guys did this is:

      "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
      meaning as a relative redirect path, not an absolute one like this:
      "http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html"

      This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader).

      The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect?

      Thanks,
      S.

      1 Reply Last reply Reply Quote 0
      • Silviu
        Silviu @AriNahmani last edited by

        Thanks Ari!

        1 Reply Last reply Reply Quote 0
        • crackingmedia
          crackingmedia @Silviu last edited by

          Hi Silviu

          It is as Ari said - source URL is relative and destination URL is absolute.

          Peter

          1 Reply Last reply Reply Quote 1
          • AriNahmani
            AriNahmani @Silviu last edited by

            the destination URL should 100% be absolute!

            Silviu 1 Reply Last reply Reply Quote 1
            • Silviu
              Silviu @AriNahmani last edited by

              Thank you for the tip Ari, but our website is not using apache and htaccess, so the rules are written in another language, but I'm sure this is not important.

              The http status of the old urls is 301 to the new relative paths /new-url.html
              and this is where my problem is:
              Should the destination url (the new one) be relative or absolute?

              Silviu

              AriNahmani crackingmedia 2 Replies Last reply Reply Quote 0
              • AriNahmani
                AriNahmani last edited by

                301 Redirects should always be programmed and thought of us relative to full path.

                in htaccess, it should look like this:

                redirect 301 /old-page-name.html http://www.full-website-name.com/new-page-name.html
                redirect 301 /old-page-name2.html http://www.full-website-name.com/new-page-name2.html

                and so on and so forth..

                Which pages lost traffic - old ones or new ones? If you could send an example (or email it if you're willing) id be happy to take a peak.

                Silviu 1 Reply Last reply Reply Quote 0
                • crackingmedia
                  crackingmedia last edited by

                  Hi Silviu

                  There is always the possibility of some SEO value being lost when you implement a 301 redirection so that may be why you have seen a hit.

                  Have a look at Moz's information on this here...

                  Note this paragraph: A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

                  One thing though, I have never seen relative redirection for the same domain written as "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html" but always as "/old-url.html" 301 redirect to "http://www.domain.com//new-url.html". I'm not saying the other way wouldn't work - which if the links are working correctly when you follow them they clearly are - but just not seen that.

                  I hope the above helps,
                  Peter

                  1 Reply Last reply Reply Quote 0
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