Internal Linking for better seo
-
On our site http://villasdiani.com we have a blog called Kenya news, which is a category where we regular post articles. I am always creating external links to the category Kenya news so as it would pass juice to the posts in it and the posts have back links to category. There are no internal links among posts in the category.
As our main target is to rent beach villas and boutique hotels, each of that posts in the category Kenya news has only a link either to category with beach villas or to category with boutique hotels.
My question is, if this is good practice?, is it just not too much links going to categories to beach villas and boutique hotels form the Kenya news?
Thank you very much for any thoughtsIris
-
thank you very much for this! I am already working on link changes.
All the best
Iris
-
Hi Iris,
Internal linking is a great idea. However, you don't want to overdo it. If you're linking to the same beach villa and hotel pages from posts in the Kenya News category too much it A) doesn't look good to users, and B) doesn't look good to search engines. The latter is especially true if you're using the same anchor text over and over again.
Also note the "first link counts" rule. Which essentially means, the first instance of the link is the one that Google will pass value through to. So the internal links within articles to pages that are already in the main navigation do not pass any value. This is also true of the anchor text. If Link A appears above Link B, and they're both point to the same page, Link A's anchor text will be the one that Google will consider.
In the end, you should really be focused on creating great articles that satisfy your consumer's needs and answers their questions. Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to stop internal Dynamically created links that generate 404s
Hi I have question weather to block in Robots.txt or through No followed tags. Links that are part of a Dynamic Tab control that generates the tabs based on CMS content. These are internal links on the page which show content within a tab control. Would it stop these errors appearing in the Google report if we added a rel="nofollow" tag to the <a>tag, for example:</a> <a></a> <a></a>VIEW FROM SEATS? Is it better to use No followed tags or block it in Robots.txt? Thanks Cee
Intermediate & Advanced SEO | | mara.lature10 -
Internal link from blog content to commercial pages risks?
Hi guys, Has anyone seen cases where a site has been impacted negatively from internal linking from blog content to commercial based pages (e.g. category pages). Anchor text is natural and the links improve user experience (i.e it makes sense to add them, they're not forced). Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
PR links
Its seems that at lot of or competitors are using PR site to place articles with links. They are using the same article across many sites with the same anchor text link - But they seem to be doing very well in the rankings.... I have steered away from this type of linking as I assumed Google wouldn't be keen on this type of activity but I seem to be wrong.... Any views on this?
Intermediate & Advanced SEO | | jj34340 -
What is value in a back-link from article with multiple links pointing to various other sites?
In a standard article with 400-500 words my site got a back-link. However, within the article there are 4 other links pointing to other external content as well (so total 5 links within articles all pointing to external sites, and 1 of the links is to my site). All links are to relevant external content that is. Question: wouldn't it be much more valuable for my site if only my site got a back-link from the article, as less link juice is now passed to my site, since there are 4 other links pointing to various sites from this same article? Or, is the case that given the other links are pointing to quality material it actually makes the link to my site look more credible and at the end of the day have more value. Conclusion: is it that on one hand less links in same article is better from a link juice perspective, however, from a credibility perspective it looks more convincing there are other links pointing to quality content?
Intermediate & Advanced SEO | | knielsen0 -
Is this Negative SEO?
Hello Everyone, I have just spent the past 9 months designing, engineering, and manufacturing our first product. We just opened our web store and started selling product. http://miveu.com. I have spent zero time doing any kind of SEO. We haven't even put up a sitemap yet or any redirects. I'm just now starting to take a look at things. As soon as I start digging, I find that it appears that someone is at least attempting to do some kind of negative SEO against us. It seems to have started about a month ago. Check this out. https://www.google.com/search?q=miveu&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-beta#q=miveu&hl=en&client=firefox-beta&hs=bo2&tbo=1&rls=org.mozilla:en-US:official&prmd=imvns&source=lnt&tbs=qdr:d&sa=X&psj=1&ei=AGgBUJfJNK650QHW8YW-Bw&ved=0CE0QpwUoAg&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=335379d2f3ac2208&biw=993&bih=637 At first I was thinking this isn't so good, but it seems they are just trying to build crap content about our keywords and make it relevant to us. After taking a closer look, I'm thinking maybe this isn't all bad. They have targeted all of our exiting YouTube videos and created new videos that use all of our keywords, titles, people, etc in an effort to make our existing videos irrelevant. They have have also done the same thing with articles that were written about us, awards we have won as well as started negative campaigns about us and people who have said good things about us. Here are my thoughts. While the content is really crappy, it seems like they are actually building keyword relevance to us and our products. They have all the right keywords, the content is just crappy. "There is no such thing as bad press". I don't know if anyone has ever said this before, but I'm going to refer to their effort as "White-Hate SEO" because it doesn't appear to be a real dark effort. Am I missing something here, am I way off base? My bigger worry is that their campaign may include some much darker efforts that I just haven't found yet. I'm pretty sure I know who is responsible for this. They have made it clear that they really do hate us. Frankly, I'm not interested in retaliation, I just want to get my own house in order with some good old-school whit-hat SEO. I'm really curious to hear your thoughts on this. Thanks!
Intermediate & Advanced SEO | | dmac
David0 -
SEO Link on Clients Site
Hey SEOMozzers, Quick question. In light of the possible 'over-optimisation' penalties pending from Google should we be looking to remove the SEO links to our site from our Clients websites? I appreciate that including a link to our site from an anchor text that includes 'SEO' in it may be like waving a flag to Search Engines saying we are carrying out SEO on our Clients sites. Obviously we would sooner risk a drop in our SEO keyword rankings than risk a penalty of any kind for our Clients. What is the recommended practice here?
Intermediate & Advanced SEO | | MiroAsh0 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0 -
Could Temporarily Linking New Directory Pages to my Homepage Help SEO?
Within my website we maintain a nationwide directory of auto repair shops. When we add or significantly update / modify a particular listing, would it help improve the individual search engine rankings, Google PageRank, and / or Page Authority of the new auto shop page if we linked these pages to an area on the home page for "Our Newest Featured Shops" or "Latest Member Additions" or something of the nature? Each new shop profile would then be linked directly from the homepage for a period of time. I assume that it might be crawled and added to the indexes quicker, but would there be other benefits? If so, would those benefits only be temporary if eventually the new shop no longer linked to the homepage? Would keeping all featured shops in rotational display on the homepage make any difference? Any input is appreciated. Thanks. Kelly Vaught
Intermediate & Advanced SEO | | kelly_vaught0