What is IP Diversity ?
-
I see many of the SEO company written IP Diversity... want to know the actual meaning and how it is important in SEO ?
-
@Klarke, that WBF video addresses "link diversity" which is a related but separate topic.
IP diversity would address links coming from separate IPs.
Often a site owner, especially on shared hosting plans, have a single IP. They can host literally dozens of sites with that IP. When multiple sites link from the same IP, it is an indicator the links are not "independent votes" but rather the same site owner repeatedly "voting" for the same site.
In the early 2000s site owners were able to manipulate rankings in this manner. In the mid 2000s, search engines caught on to this type of scheme and began looking for IP diversity. Multiple links from the same IP were treated as less valuable or the links were devalued almost completely.
In the late 2000s, the concept of "C-block" diversity became important. IPs take the form of numbers such as XXX.XXX.XXX.XXX where the numbers are seen in the format of AAA.BBB.CCC.DDD. An IP of 150.76.44.255 would have a C block of 44. When IPs were assigned to various web hosts, the C block mostly remained constant.
Around 2010, search engines further evolved to keep up with the times. Presently it is easy for anyone to acquire a range of completely different IPs on the same server. Deeper analysis is required to catch manipulation from the same site owner. For example, often the nameserver will reveal other sites on the server, but that information can be manipulated as well.
The concept of IP diversity should not be thought about unless you are venturing into black hat SEO in which case your efforts will likely fail. For the relatively few people who get away with it nowadays, there are tons who are caught.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IP and SEO
We have a lot sites we've built sitting on the same IP as our web site. Given that a lot of web companies rely quite heavily on the backlinks they get from their clients (some rather dubious footer links are common in this space), are we getting the most out of these valuable backlinks by sharing the same IP?
Link Building | | wearehappymedia0 -
Disavow & nofollow from same IP
I'm a web developer, and as such, we run a bank of half a dozen dedicated servers. I have 2 questions with regards to nofollow links There's half a dozen sites linking back to us from the same bank of servers (across 3 different IP's but all in the same facility) because we have donated our web design services and we're a sponsor. It's not a paid link, it's a sponsorship. Should I still nofollow the link? I run a couple of personal blogs on the same bank of servers. There's an absolute tonne of original content and a handful of links back to my shop. Because I own both sites, should I nofollow these links as well? I am doing a massive cleanup before the Penguin pops his head out again.
Link Building | | sparrowdog0 -
When optimizing for a keyword, what would be a good ratio for keyword diversity?
We all have primary keywords that we are optimizing for. For instance one of mine is "Video Conferencing Systems." I've read that you should have about 5-10 different keywords you should optimize for, however, would you want to create more links with your primary keyword than your other keywords or spread them out evenly and optimize for the primary keyword on in the actual content of the page?
Link Building | | ChrysalisSEO0 -
Diverse SEO On & Off page questions!
Hey everybody. I have been reading several resources on SEO, and wanted to know your opinion on these topics. I know they are diverse and should be on a different set of questions, but i wanted to give it a try. I run a Heavily Specialized Steel B2B eCommerce Site. So my question would be what is the importance of the following topics, taking into mind the nature of my site. The importance on how often the page is updated ? Recommendations on updating relatively static pages ? How important is to meet HTML and W3C Standards, also its validation. The NoFollow and Follow ratio of incoming links. Your opinion onthe inclusion of outbound links to other relevant pages. Is there a best practice? Any comment is welcome, and would be deeply appreciated. Regards,
Link Building | | JesusD1 -
Which is better - A) links from multiple IP addresses, or B) Links with more associated social signals?
If you had to choose: A) 100 links contained in posts on 100 PR2* blogs, all on separate IP addresses, where none of the posts had associated social signals, or B) 100 links contained in posts within a single PR2* blog (single IP address), where each of the posts had 20 associated social signals, Which would you choose to increase your SERP performance? *I chose PR2 so that PageRank would not be a factor in the decision.
Link Building | | JohnScottDixon0 -
Should we get more IPs?
We have an IP with 2 of our major sites hosted on it. Because we own both, we exchange links obviously. The question is, won't Google see that we have these sites on the same IP and thus figure for themselves that they might be owned by the same owner. So the it is almost link reciprocal linking. The solution, host all sites on separate IPs?
Link Building | | ClassifiedsKing0 -
Same IP for sites & linkbuilding - negative signal for search engines?
Let's say you have 40 websites which share the same IP and you place links to them on a bunch of sites (directories, blogs), albeit on different pages on these sites. Will search engines (google) see that they use the same IP and start having the links not-pass link juice based on that same IP?
Link Building | | qlkasdjfw0 -
How many links to aquire from one IP until penalty?
My client has a small site with about 340 links pointing to it. About 60 of them stem from one domain, a directory listing that posts new entries on almost every single site of their domain. My question now is: This obviously isn't a really clever link profile. But I can live with that as long as it doesn't HURT rankings or attracts some kind of penalty. Is there a rule of thumb how many (maybe percentage) links can safely stem from one domain without getting penalized?
Link Building | | jfkorn0