Plenty of 302 Redirects, can they harm SERP?
-
Hi my client has recently relaunched the website and they use a lot of 302 redirects because they want Google to crawl the pages. They do not plan to add any content to those pages. I advised 301 instead but they do not want to do this. Can too many 302s harm their rankings?
-
Having too many 302s won't necessarily harm rankings in-and-of itself. However, don't expect the pagerank from those old pages to be applied to the new page / home page.
Also, redirects, whether 302 or 301, which link from a specific page to the home page are often treated as 404s anyway.
-
They use all 302 redirects for old pages to point to their home page.
-
Garden Pet,
Do you mean they don't plan to change the content to those pages? Because if you meant to say that your client plans to 302 redirect to pages that have NO CONTENT then your asking for a huge problem they may never be able to recover from under their base URL.
If the old page is being redirected to a page that has no content the new URL will eventually get crawled, nothing will be found, and the black hat flag will get raised for the new page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I keep a website which is outdated or close it down? It has a few links. If I keep it can I redirect people to our newer site?
We are in the process of buying some intellectual property, and it's websites are very dated and only have around 5 external links each. What's the best course of action? Do we close down the sites; then redirect the urls to our current website, or do we leave the sites up, but redirect people to our new site. Reference: current website: www.psychometrics.com Old sites that come with the intellectual property: http://www.eri.com/ plus http://www.hrpq.com/ Thanks, Dan Costigan
Technical SEO | | dcostigan0 -
Subdomain redirect
Hey guys, I was thinking about creating subdomains for one of my websites. I want to divide my website in different subdomains (blog.[site].com / directory.[site].com / etc.) but I'm afraid that this will negatively impact my rankings. My blog for example has a lot of supporting content for my products and services that are primarily hosted on the homepage. Have you guys ever created subdomains at a later stage of your website's existence? What kind of impact did you notice? Would you recommend it? Thanks a million!
Technical SEO | | Nizar.1 -
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
301 redirects - one overall redirect or an individual one for each page url
Hi I am working on a site that is to relaunch later on this year - is best practise for the old urls (of which there are thousands) to write a piece of code that will cover all of the urls and redirect them to the new home page or to individually redirect each url to its new counterpart on the new site. I am naturally concerned about user experience on this plus losing our Google love we currently have but am aware of the time it would take to do this individually. Any advice would be appreciated. Thanks
Technical SEO | | Pday1 -
Seomoz Can not Crawl My Site
Hello there Seomoz can not crawl my site. It's been 3 days now not a single page has been crawled. I deleted the campaign and tried again still now crawl not a single page.. Any solutions??
Technical SEO | | ExpertSolutions0 -
301 redirecting a mobile site.
Is it possible to selectively 301 redirect mobile/tablet user agents and google robots from the desktop version of a website to a mobile site? Would this preserve the SEO for the desktop website while optimizing the mobile/tablet site for mobile SEO?
Technical SEO | | inc.com0 -
301-redirect
Hi My website is fairly new and i wasnt aware of the difference btw 'website.com' and 'www.website.com' when i started up. It doesnt matter which one i use as long as i am consistent right ? Most of my ingoing links are to mainpage on 'website.com'. I have som ingoing links to 'www.website.com' but also some to 'www.website.com/brandname'. is it enough to 301-redir 'www.website.com' to 'website.com' or does it need to be done on several levels ? I need to have someone do the redirect for me - how can i check its working when its done ? Dan Lærum
Technical SEO | | danlae0 -
Redirect and ranking
Wehave 2 websites for the same keyword Website 1 is indexed on place 2 but we do not like that name any longer it does not fit our long term marketing Website 2 is indexed on place 5 and this domain fits better What will happen if we redirect website 1 to website 2? Fall down to postion 5 Fall down to position 5 and after a certain period we get back at position 2 or 3 thanx in advance for your reply
Technical SEO | | turnon0