Asynchronous loading of product prices bad for SEO?
-
We are currently looking into improving our TTFB on our ecommerce site.
A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched.
The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB.
My question is whether google considers this as black hat SEO or not?
-
Thanks for your response. We'll definitely go for this improvement.
But can you please explain what you mean by "an unintuitive UX idea" ?
-
I don't see any reason why this would be seen as black hat. On the contrary, I see it as an unintuitive UX idea and you should definitely do it.
The only information your withholding (and you're not even cloaking it) is a price that is dependent on a lot of factors. You're not hiding any content or links, so there's no worry there. Even if you were hiding content it wouldn't be a problem, unless it was completely irrelevant and there just to rank the page.
Any affect this could have is that if you're deferring elements to load on the page to improve Time To First Byte, then Google may not read them as they crawl and therefore the content it sees on the page may be depleted, affecting your ability to rank the page. But for something like deferring a price tag, this isn't relevant at all.
I'd say go for it - think it would be a great idea for user experience.
-
Definitely not black hat but could impact SEO and negate any schema markup you have.
I would go to GWT > Crawl > Fetch as Google and see what HTML is received by Googlebot.
If all the async elements are there, you should be gravy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with product mark up automatically generated by Yoast?
Let's assume there's a website for nursery. Now they have listed plants and trees as their product now yoast is generating product structured data because of that search console is reporting errors in markup says "Either "offers", "review", or "aggregateRating" should be specified" Reviews can be fixed because of genuine reviews and ratings but trees doesn't have sku, gtin8, gtin13, gtin14 or mpn" so we can't add this information. Because of this every product listing shows an error in structured data. What's the possible fix to get rid of these errors? **Note: I tried using snip to override Yoast Schema but using another plugin is not the first choice. **
White Hat / Black Hat SEO | | Ravi_Rana0 -
What is really a bad link in 2017?
Hi, Routine answer is: A link which doesn't provides any value. Tired of listening to this statement where we can see number of back-links been generated with different scenarios. There are still many low DA websites which speaks exactly about a brand and link a brand naturally. So, is this a bad link or good link? Let's be honest here. No one gonna visit such pages and browse through our website; it's all about what it's been doing in-terms of SEO. Do these websites to be in disavow list? Beside the context how a brand been mentioned, what are the other metrics to disavow a domain? Expecting some real answers for this straight question. If it's a low DA site and speaking about exactly our website- Good or bad? Vice-versa...high DA website mentioned website with less matching content. What is the proportion of website authority and content context? Can we keep a medium DA backlinks with some Moz spam score?
White Hat / Black Hat SEO | | vtmoz0 -
Footer images links, good or bad?
Hi everybody! I have a very serius question because i have a problem with this. We run a website of voucher codes and we are looking that our rivals are putting their logos on footers of online stores with images, sometimes link to home, sometimes link to store within webpage. Should i ask for the same to online stores? I have scary to get a penalty by Google. Please help me with this and recommend me something because we are doing fair play but rivals are doing this and they get best results in SERPS. Thanks very much! Best regards!
White Hat / Black Hat SEO | | pompero990 -
Victim of Negative SEO - Can I Redirect the Attacked Page to an External Site?
My site has been a victim of Negative SEO. During the course of 3 weeks, I have received over 3000 new backlinks from 200 referring domains (based on Ahref report). All links are pointing to just 1 page (all other pages within the site are unaffected). I have already disavowed as many links as possible from Ahref report, but is that all I can do? What if I continue to receive bad backlinks? I'm thinking of permanently redirecting the affected page to an external website (a dummy site), and hope that all the juice from the bad backlinks will be transferred to that site. Do you think this would be a good practice? I don't care much about keeping the affected page on my site, but I want to make sure the bad backlinks don't affect the entire site. The bad backlinks started to come in around 3 weeks ago and the rankings haven't been affected yet. The backlinks are targeting one single keyword and are mostly comment backlinks and trackbacks. Would appreciate any suggestions 🙂 Howard
White Hat / Black Hat SEO | | howardd0 -
Do sitewide links from other sites hurt SEO?
A friend of mine has a pagerank 3 website that links to all my pages on my site on every page of his site. The anchor text of all these links are the title of each page that it links to. Does this hurt SEO? I can have him change to the links to whatever i want, so if it does hurt, what should i change the anchor text to if needed? Thanks mozzers! Ron
White Hat / Black Hat SEO | | Ron100 -
SEO best practice: Use tags for SEO purpose? To add or not to add to Sitemap?
Hi Moz community, New to the Moz community and hopefully first post/comment of many to come. I am somewhat new to the industry and have a question that I would like to ask and get your opinions on. It is most likely something that is a very simple answer, but here goes: I have a website that is for a local moving company (so small amounts of traffic and very few pages) that was built on Wordpress... I was told when I first started that I should create tags for some of the cities serviced in the area. I did so and tagged the first blog post to each tag. Turned out to be about 12-15 tags, which in turn created 12-15 additional pages. These tags are listed in the footer area of each page. There are less than 20 pages in the website excluding the tags. Now, I know that each of these pages are showing as duplicate content. To me, this just does not seem like best practices to me. For someone quite new to the industry, what would you suggest I do in order to best deal with this situation. Should I even keep the tags? Should I keep and not index? Should I add/remove from site map? Thanks in advance for any help and I look forward to being a long time member of SEOMoz.
White Hat / Black Hat SEO | | BWrightTLM0 -
Is article spinning bad?
I have been looking up different seo tactics to use on my website. One of the ones I came across is article spinning. It's interesting that if done right you can create total unique content within a few minutes. However will it be considered black hat? And does Google penalize you for it?
White Hat / Black Hat SEO | | simplistics1
