Adwords coupons
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I have a bunch of $300 free adwords spend coupons (must spend $100 & only new accounts) . If any body wants to become more of a t-marketer and play with ppc , Just comment in the post.
I would also love to hear how people are using t-marketing to enhance seo.
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Agreed.
Also: PPC is often used as a substitute for an overall SEO/Marketing strategy...instead of a component of an overall strategy.
It's best to turn down potential clients who think PPC can do it all, IMHO and experience.
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We find that ppc is a great service to offer but it does have a high churn rate the secret is to only take clients you think you can perform for.
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David -
I just spoke to an SEO person who applied for a position at our company. He previously worked at a PPC company. His experience was that:
For every 1,000 calls (and they were used a fairly qualified telemarketing list of companies), 10-20 people would agree to a web demo (about 1%). Of those that viewed the demo, about 10% converted into a paying customer (six month contract). So, probably 1-2 new clients from 1,000 calls. If you spend 5 minutes per call (to quickly look at their website), that's 83 hours of time to make 1,000 calls. At $15 per hour (roughly $30k per year), that's $1,245 to bring in a new client or two each week. Given the size of a contract, it might be worth it though...
But to me, it seems like quite a grind. He said they struggled, especially to keep motivated and positive, and about 20% of customers churned after their initial 6 month contract was up.
I've heard of telemarketing success from companies targeting specific vertical industries, like dentists or doctors, but usually with low-cost "packages."
I haven't found telemarketing to be particularly effective for higher-end SEO consulting... but that's my experience.
Love to hear from others who have heard more, or have "cracked the code" on how to make this work
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