Google Adwords Clicks v.s. Google Analytics Visits
-
Hi Guys,
This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation.
I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations.
E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000).
Can anybody in the forum help explain this?
Thank you,
Jurgen
P.S.
I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation?
P.S.S.
I'm seeing the same discrepancies with Facebook ads and Analytics.
-
This question is kind of old, but I have been researching because I had the same problem. Turns out GA doens't track visitors with javascript and cookies disabled. This could also account for a part of the non registered visits by GA.
I suggest you check the server logs. You'll probably find the data match there
More resources here:
http://cse-sea.blogspot.com/2009/09/troubleshooting-discrepancies-between.html
http://productforums.google.com/forum/#!topic/analytics/cotsK2GNh_w
Hope this helps someone else with the same problem.
-
Hi Justin,
I appreciate your comments. I understand that this is the case--how Adwords and Analytics logs in data. We're still investigating.
Jurgen
-
Hey Jurgen, AdWords reports the number of times your ad has been clicked. Analytics visits are not clicks, but unique visitors. If the same person clicks on your ad 11 times within a certain somewhat short period of time, AdWords will show 11 clicks and Analytics will show 1 visit. If you inspect your server logs, you should find a record of the 11 clicks along with the ip address, date and time of the click.
I'm not sure if this results in the large discrepancy you are seeing but it could be responsible for some of it. Hope that helps! Let me know if you have any other questions.
Justin
-
These are just coming from the visits metric from GA.
-
The discrepancies are the same with Facebook surprisingly.
-
Are those visits or unique visits? Where are you getting the visits metric from?
-
Interesting problem. Its possible that a user will click your ad multiple times, I'm sure you have already considered this.
What's the level of discrepancies with FB?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to present Google Display /Search Reports
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
Paid Search Marketing | | aplnz20170 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Privacy Policy in Adwords
Does anyone have direct experience regarding the impact on quality score by ensuring there is a privacy policy in place on the landing page? I am aware of the legal requirement but I have heard anecdotal evidence there could be an impact on quality score if one is missing.
Paid Search Marketing | | MickEdwards0 -
Name of Reliable, Cost Effective Service for Setting Up Adwords??
Could anyone suggest a reasonably priced service for setting up an Adwords campaign? My monthly advertising budget is no more than $2,000 and the objective to target Google Adwords and Yahoo/Bing. There are companies providing this service but they seem to require fees of $750 to $1,000 per month for their services for a six month commitment and a mimimum advertising spend of $5,000 per month. Certain tools like Wordstream are available for around $300 per month, but I am not sure how much value they add, if in fact they facilitate the process. Also, I am not sure if advertising spend is completely wasted unless I create special landing pages just for PPC. My category, commercial real estate in New York City is very competitive with keywords ranging form $5-$15.00 click. I would greatly appreciate some advice regarding PPC. Thanks, Alan
Paid Search Marketing | | Kingalan10 -
CPC or CPM for Google Display Network?
HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!
Paid Search Marketing | | SamMaley0 -
A question for Google Adwords experts
Hi Google Adwords experts, We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases). My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it? If you can include a link to any articles that will give me more info, i'll vote for your answer. Thanks!
Paid Search Marketing | | HamiltonIsland0 -
Click fraud
Whats the best software to use to protect against click fraud?
Paid Search Marketing | | DavidKonigsberg0 -
Adwords Confusion - Where are these clicks coming from?
Ok, I posted two images showing that my Google Adwords search settings are to receive clicks only from google's search engine, as we are doing testing on keyword behavior with a few specific keywords. The second image will show that we have somehow 7 total search clicks, but not for any of our specific keywords. I'm confused. . . and hungry. . . I'm 'confungry'. 😉 jk any thoughts are welcomed. search-1.jpg search-2.jpg
Paid Search Marketing | | JerDoggMckoy0