Google Adwords Clicks v.s. Google Analytics Visits
-
Hi Guys,
This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation.
I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations.
E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000).
Can anybody in the forum help explain this?
Thank you,
Jurgen
P.S.
I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation?
P.S.S.
I'm seeing the same discrepancies with Facebook ads and Analytics.
-
This question is kind of old, but I have been researching because I had the same problem. Turns out GA doens't track visitors with javascript and cookies disabled. This could also account for a part of the non registered visits by GA.
I suggest you check the server logs. You'll probably find the data match there
More resources here:
http://cse-sea.blogspot.com/2009/09/troubleshooting-discrepancies-between.html
http://productforums.google.com/forum/#!topic/analytics/cotsK2GNh_w
Hope this helps someone else with the same problem.
-
Hi Justin,
I appreciate your comments. I understand that this is the case--how Adwords and Analytics logs in data. We're still investigating.
Jurgen
-
Hey Jurgen, AdWords reports the number of times your ad has been clicked. Analytics visits are not clicks, but unique visitors. If the same person clicks on your ad 11 times within a certain somewhat short period of time, AdWords will show 11 clicks and Analytics will show 1 visit. If you inspect your server logs, you should find a record of the 11 clicks along with the ip address, date and time of the click.
I'm not sure if this results in the large discrepancy you are seeing but it could be responsible for some of it. Hope that helps! Let me know if you have any other questions.
Justin
-
These are just coming from the visits metric from GA.
-
The discrepancies are the same with Facebook surprisingly.
-
Are those visits or unique visits? Where are you getting the visits metric from?
-
Interesting problem. Its possible that a user will click your ad multiple times, I'm sure you have already considered this.
What's the level of discrepancies with FB?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
AdWords Device-Level Bid Adjustments for Tablet not working for me
Yesterday Wordstream announced that AdWords rolled out device-level bid adjustments for tablet for everyone, but when I go into my campaign settings, it's the way it's always been, with no ability to adjust for tablet. I'm wondering if anyone else is experiencing this, or is there perhaps some kind of setting I have to turn on? http://www.wordstream.com/blog/ws/2016/07/26/device-level-bid-adjustments I am so excited about this change, seeing as our cost-per-conversion on tablets is always twice what it is on desktop, and not having control over it was maddening.
Paid Search Marketing | | UnderRugSwept0 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0 -
What are the strongest and most-Google friendly directories to place my business on for the sake of large SEO gains? for the sake of Exposure to customers? What is the best way to invest for ROI nowadays? Thanks.
I do basic SEO stuff as well as marketing for quite a few clients. But, I am wondering which directories or exposure based groups are worth the money? Is a business.com directory listing for $300 a solid investment to get a strong link? Is yext a good move? How about wildfire? I could use some really high DA links to stack on top of the link profiles I have already built through content, etc.? Please advise me. PS Confession: I was once a pre-panda Fiverr link junkie. But I am in recovery. I have an 18 month chip and am currently making amends. 12 steps to SEO freedom baby.
Paid Search Marketing | | creativeguy0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
What is the definition of 'Paid links' for Google ?
Many high authority sites are doing paid text linking and linking sites through 'Sponosred linking' sections, But, Google does not seem to be bothered. Just because they are already ruling the industry. Sponsored links are obviously not natural, they are absolutely paid, still Google is giving them priority that is why only people are paying huge for them. Please go through the website http://goo.gl/tgfH and see "Sponored link" section So, What actually Google considers as paid link? nNolr nNolr
Paid Search Marketing | | koamit0 -
Google Analytics and Adwords Tracking Codes
A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts. I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics. However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?
Paid Search Marketing | | DanDeceuster0
