Tools to created embedded content...

[Grumpy_Carl]

Wondering if anyone has done this before,, this so, would they mind sharing the best approach please.

To cut a long story short, one of our seo client is a free UK internet safety resource, backed by (but independent from the UK Govt), the site is heavily talked about by sites such as BBC, Guardian and many more newspapers and as a result the domain authority is creeping up to 90 - Oh to be given the chance to monetise a site with DA 90!!!

As you can imagine, with the quality of the links the site picks up, the ranking of content on the site can be fairly easy, but the one problem we are facing is that of sites 'borrowing' our content.  These sites tend not to be small bedroom bloggers, but rather all kinds of sites. We have seen our content on UK University websites, Police websites and many more whom should know better.

Obviously this is hurting the 'borrower' more than us with regard to duplicate content but it would still be good to get some credit for our work without having to keep hunting the sites down and emailing back and forth. We don't need the credit for backlink purposes but would be nice to have people know we read it incase they want to read more.

A solution I have pondered is to create embed options, as per youtube et al. Instead of sites having to copy our content to list it, they can still include our content on their site and avoid any duplicate content issues. As I believe the embedded content will be called from our site (I think that's how a youtube video works) our site would also get the read stats on the content regardless of where is it located. We are hoping that this could become a great content distribution tool, we don't need people to come to our site as the site is non profit, has no advertising but we need to justify the resources we get by showing how many people are reading what we publish. We are never going to be able to stop sites using our content so, like the music industry and itunes, if we can find a legal way to do it then we can all benefit.

My main question, yes, I do actually have one!!!, is two fold. Is it possible to create embed for whole articles and am i right in my thinking that if our content is on Jeff's Blog and loaded as an embed then the hit on the content is still reflected in our stats as the content is being pulled from our url?

Sorry for the excessively long way of explaining this, any feedback is welcomed, even 'don't do it, it's stupid idea'!!

[FedeEinhorn]

I'll probably go with a nicely designed iframe, with the full text and a link to the site's original post so interested readers can read more by accessing your site.

Consider all possibilities, like the iframe size auto-adjusting to the available size, or giving the users the ability to choose from different sizes (like youtube does).

[Grumpy_Carl]

Thanks, didn't even think about limiting the text. It's a tough balance with this site. While we would like to get tons more people on the site, the primary goal of the site is information distribution and so if we can get as many people reading as possible then we done the job

[FedeEinhorn]

Well, it depends on how you "embed" it.

YouTube does it with an iframe and a special player designed to go on other sites, linking to the original video in YouTube, etc.

This can easily be achieved by creating an HTML page, that you can later offer as a code to embed the post in their pages while adding some design and styling. In that HTML, you can still add the Analytics code for tracking and as it is actually a page in your site they are loading, you are still getting the hit. Beware of the extra server load you may receive, potentially hundreds of hits from outside sources.

And try to style the iframe so you can actually add a link to the full source or limit the amount of words displayed in the iframe so you can bring the user back t your page to continue reading.

An example of this is the slideshare

Hope that helps.