How to view the sources of visitors who bounced off in Google Analytics?
-
Hi there,
we have a website with a more than 60% bounce rate. I'm trying to find out where these visitors (the ones that are bouncing off) are coming from, to what percentage are they coming from the PPC campaign, from organic search results or referrals.
I suspect that the keywords from the PPC campaign are not relevant to the website content (and hence visitors are bouncing off).
Does anyone know how to check this in Google Analytics?
Thanks in advance!
-
Hi there
There is actually "Bounced Visits" segment you can select by default.
Go to Acquisition -> All Traffic and make sure the primary dimension selected is: Medium - so your data is grouped by paid, organic, direct etc.
Click the drop down arrow next to the default All Visits section at the top of the page and then click on the "Bounced Visits" tab to highlight it. You can deselect All Visits at this point or use it to compare.
You should be left with a report of the amount of bounced visits per medium type, which is hopefully what you're after.
Hope this helps.
-
Here is a technique that may work for you.
In Google Analytics, you can go to:
Acquisition...
Keywords...
Organic... (Or paid)Sort by highest bounce rate.
You may see a lot of one-offs that may not be very relevant, so it's useful to add some filtering.
So, set some advanced filters, such as:
Site usage... Bounce rate... greater than 50
Site usage... Visits... greater than 5.
Which may filter out some of the noise.
Sort by bounce rate to see the highest bounce rate keywords.
Remember that more than half will be not provided, probably, but this will give you a sampling of keywords with the highest bounce rate.
Also, perhaps the bounce rate is high because they found what they wanted to know on that page very quickly. Sometimes a satisfied visitor bounces.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
How does Google Home Services Ads work?
Hi mozzers, I have a plumber client who would like to try the Google Home Services ads but I have not found a guideline on this just yet. Do you know how to set it up? Do I need to use adwords or is it under another google product? The more details you guys have the better! Thanks
Paid Search Marketing | | Ideas-Money-Art0 -
Google certification
Hi Just wondering what everyones thoughts on Google certification? I was wondering if anyone had any experience doing the analytics and adwords tests? Do you feel they give you a benefit or advantage to others in your field? And also what is the cost of the exams? Thanks in advance
Paid Search Marketing | | TheZenAgency0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
How Can I Target Certain Countries in Google AdWords without Excluding Other Countries?
So, here is the situation: Our company works with merchants worldwide (with the exception of those who live in excluded high-risk countries--mostly in Africa), but most of our Google AdWords leads come from Indian merchants. My CEO wants our campaigns to convert leads from other countries (i.e., the UK, Germany, US, Canada, Australia, etc.), but I have no idea how to do that without excluding India. However, my CEO does not want to exclude India from our AdWords campaigns as the leads are profitable. We simply want more diversity with out leads in terms of geographic location. I am sure there are resources on the Web about how to do this, but I am not an Adwords expert and am unsure of what phrases to search to find the answers. Direct advice or helpful links are much appreciated. Regards,
Paid Search Marketing | | Instabill
Meghan0 -
Top Ad in Google Adwords
Hello. How much of a difference does it make in click-throughs to be the first listing in Google Adwords versus the second or third (still at the top of the page)? Thank you!
Paid Search Marketing | | nyc-seo0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0