A heads-up about problems with the new Google Adwords Keyword Planner tool
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I noticed that when I was using this tool, the data in the tables would change, often by a lot (up to 50%) when I sorted the columns. (Did nothing else, just sorted.)
Since I was starting a new campaign and really needed data, I contacted Google about this and was told: "I understand that the estimates are changing in the Keyword Planner tool when you sort the data. I reproduced this on my end as well and was able to confirm that this is a known technical issue on our end." "Unfortunately the information in the Keyword Planner Tool is currently not the best source of data for your analysis."
They then went on to suggest I just test things blindly.
So, what do you do to get information about keyword traffic and ppc estimates?
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I found out about these data result issues a few days ago, but only when I was logged into my AdWords account. I logged out, and you are then using the old and more familiar keyword tool we are all used to. The significant drawback to this is that only 100 keyword ideas are presented at a time.
Doing "blind" tests not only would be frustrating, but you will also be considering for yourself, or worse, presenting "blind" data to your clients about the best keywords to target and why.
I'm going to stay logged out until I see or read that this issue has been resolved. Hope it does soon and hope this helps you out in the short-term.
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