Guest writer for a magazine that is .pdf?
-
I was asked to be a guest contributor to an online bridal magazine, but not sure if there would be any linking value on it, as it is a pdf. Of course, there would be readers who might remember me, and come visit our site.
But for linking purposes, I don't see any seo benefit. But I am a newbie, so I might be missing something.
The magazine's are in a pdf format. Here is a link: http://bridesclub.com/wedding-magazines/Spotlight-NW-Fall-2013.pdf
You can also view it online but they redirect to www.issuu.com/ And the links are no followed.
Anyone have any advice?
Thank in advance!
-
Hi Karl,
The magazine is reputable, but don't think it goes out anywhere except to their online members. I like the idea you mentioned, but seems the tough part of content marketing is the outreach part.
Man there is such a wealth of knowledgeable folks here on moz. Awesome having experts like you help small guys like me. Thanks so much!
ron
-
Hi Moosa,
I appreciate your input! I like the fact about quality traffic you mentioned. And the idea of "co-occurance". I just watched a webinar where Ian Lurie spoke about that. Great point.
Thanks for helping me.
ron
-
Hello Federico,
You are right about the relationship building. I have good info based on 25 years experience in wedding bands/rings that could be useful to them. AND as you mentioned it would be a good reference for my writing!
Thanks for posting!
ron
-
Hey Jeff,
Thanks so much for your helping. Sorry for delay in replying, been buried. Your information helped me a lot, great viewpoint - which I agree with.
ron
-
Hi Ron,
Whilst the pdf would give you minimal SEO benefit, if the magazine is reputable then you could use it as link bait. You could turn your post into a feature on your own website with things you learnt from doing the piece then reach out to blogger/website owners to link to your website.
As has been mentioned, it's not all about SEO and what value a link has. You have to think of the long term effect and what knock on effect guest authoring for the magazine gives you. See if there is anything else you can do with them onsite, that may be something that is worth asking.
-
Ron, honestly speaking SEO is more than just link and Google in order to give rankings use tons of different signals… I mean, if we talk about co occurrence you don’t not need a link, just a brand mention will work!
- Google do crawl and index links from PDF files as well so there just because it’s a PDF you should not write for them is not really a good idea!
- Not all no-follow links are waste… Wikipedia passes a no follow link but I have witnessed people’s ranking goes up after they get a link from Wikipedia.
- Traffic is coming to the website and you can use that traffic ad encourage them to link back to you (somehow!)
So no link that offers quality traffic is a waste! If you think you are getting valuable traffic from that website just keep writing for that magazine.
Hope this helps!
-
I will surely do it. It's not all about SEO, but building relationships. You may not get a link from them directly, but you could indirectly!
There's when guest blogging becomes a spam technique, when you only do it for the link. Change your mind, watch it from another perspective!
Example: I once wrote for a small SEO blog, it had almost no value, then when I applied for a much bigger site, and showed them my work, it was a "Can you please write for us?".
-
Ron -
I took a look at the site and at the PDF, and I agree, there's not a ton of SEO value in writing a guest post for them. While Google can index PDF documents, and even discover links in them, if it's no-followed… not going to help much.
PDFs are not really amazing for reading on a computer. They are great for printing out. Print designers use them quite a bit, because they never quite figured out this "Web" thing where the page looks different to different users based on their computer and browser.
If there's a different reason to guest blog, it would be that your target audience (who wants to hire you) might be reading it and find you online. Or, you might want to do it to prevent a competitor from taking that top spot.
If you're on the fence, I'd check to see their readership, and if there's a way to have your information online and visible to their 1.2 million registered brides.
The US Wedding industry is a bit crazy -- people spend more than $25,000 on weddings.
Hope this helps...
-- Jeff
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Guest Post - What to reply when blogger ask for $$ to post a content?
Guest Post - What to reply when blogger ask for $$ to post a content? I did not want to pay $$ to post guest post.
Intermediate & Advanced SEO | | varunrupal0 -
Influencers, links, guest blogging, content what really works ?
Hi there, I am scratching my head lately and wondering what is the best in order to increase the ranking of my website... I am sure most of you will say a combination of everything but what else... I know that if an influencer (someone who has a important Klout score) writes about you and links to your website is helpful but what about having a link on a webpage like that : https://goo.gl/YYy5f9 is it still worth my time asking for link on those types of webpages (not that they aren't considered spam according to moz spam score) What about having a link in article on the USA today, what is more important, the fact that the usa today writes about you and has a high DA or the person who writes it ? I am in tourism industry and work with hotels is it worth my time contacting hotels I work with for links or see that a hotel page is not related to what I do which is bicycle tours, or am I wasting my time ? Finally, can't I outrank my competitors by just being more relevant in my content than them know I have a DA of already 38...without chasing links and a website that is 10 years old. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Can buying a sponsored post (for non SEO purposes) on a website where you already have a guest post have a negative impact?
Hi, I thinking about buying a sponsored post about our product on a website we have previously contributed a guest post. Can a new sponsored post make Google think our original guest post was paid for? Thanks, Ori
Intermediate & Advanced SEO | | dizi3770 -
Allowing Guest Posts on Website
I am planning to allow Guest posts on my website blog where authors or writers can post articles to my blog. All content will be manually approved by me. But i would like to know if guest posts will cause any harm to my site or is it good way to generate content. Another thing as guest posts will be having do-follow links & author section too will be up. So firstly i would like to know whether its a good step or not? Would even like to know what checks should i do before approving a guest posts?
Intermediate & Advanced SEO | | welcomecure0 -
Embedding PDF previews and maintaining crawlability/link-equity.
One site that I'm working on has previously had a great deal of success from the pdf preview content on the site. The pdf previews are quite substantial and rank for many many long-tail terms that drive a reasonable amount of traffic back to the site to purchase the full version of the product. As part of a site redesign, the way the pdf previews are embedded/presented on the page is changing slightly: The proposed modal pop-up on the new site the code looks like thie: <object data="my-pdf-preview.pdf" type="application/pdf" style="width:100%; min-height:600px; max-height:100%;max-height:100%;"><embed src="my-pdf-preview.pdf" type="application/pdf"></object> Where as the old code looked like this: <object data="mt-pdf-previewpreview.pdf#view=FitH,50&scrollbar=1&toolbar=0&statusbar=0&messages=0&navpanes=0" <br="">type='application/pdf'
Intermediate & Advanced SEO | | DougRoberts
width='100%'
height='600'> It appears your Web browser is not configured to display PDF files. No worries, you can download the PDF file here.</object> Note: how previously the code contained a plain, standard link to the pdf document. My worry is that without this link, search engines won't a) be able to discover/crawl the pdf content or b) pass any link-equity to these pdfs. Does anyone have any experience/recommendations about this? I'd like to have some information before I request that they add a plain link to the pdf previews back onto the on-page content.0 -
Guest Blog post best practice considering time/energy
Good morning Moz community 🙂 What do you guys think would be the best practice as a starting blogger offering guest articles to other 3rd party blogs when it comes to building up my own website's SEO points (assuming I have a link in the guest article to my website). 1. If I have the opportunity to post the guest article on two+ different blogs, should I go for it? -OR- 2. Only post the article on one specific blog and write a different one for the others? In a world with unlimited resources, the latter option would prevail, but considering that it takes time to write, what would you recommend if I am trying to build my websites SERPs? Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
301 a PDF?
Hi Website A is moving to Website B. Website A has a number of PDFs - obviously I cant do a '301 redirect' on them. Any suggestions what to do with the PDFs? Many thanks in advance Nigel
Intermediate & Advanced SEO | | Richard5550 -
Guest Blogging Funny Problem!
Well it made me laugh and then cry a little after anyway. I have a keyword which is ranking page 1 position 7, I created a really nice article with content relevant to the keyword maybe around 600 words. I spent maybe half hour researching blogs on myblogguest looking for one that was based in the same country, had really good mozbar stats, even checked out how quickly other posts got indexed. I put 2 anchor text links in the article and managed to get the blogger to post the article. Next day checked the rankings and the post on the blog is now position 7, and has knocked me to position 8. I'm tempted to ask the blogger to change the title tag not to include my targeted keyword. Anyone got an advice on this?
Intermediate & Advanced SEO | | activitysuper0