Help with redirects
-
Our travel company used to maintain a set of country destination guides on our site, under the www.oursite.com/destinations/country folder path. Because we offer tours all over the world, we used these pages as high-level guides to each country so a prospect could get a sense of the highlights of those destinations. These pages operated as landing pages too. Unfortunately the pages became stale and unfocused, and we decommissioned them. In order to bring them down, we put a 301 redirect on these URLs, pointing them to a faceted-search page that showed all of our tours to that country, with URLs: www.oursite.com/trips/country. These faceted-search pages were pulling double duty as both search pages and landing pages, which isn't ideal (from a users perspective).
We are now in the process of redoing our search function and we'll need to move the search URLs off /trips/ and onto /search/. Within this transition, we are going to re-launch destination guides, and I think the best place for them will be back on the old /destinations/ subfolder. So, a few moving parts here.
My question: Do you see problems with reversing the redirect path completely? Ie. where we currently redirect /destinations/country to /trips/country, we are now proposing to redirect /trips/country to /destinations/country. Our concern in this equation is that, over the last few years, we've built up significant link volumes and equity to the /trips/ pages, and we don't want to lose that.
-
I'll put the content/user considerations aside for a moment, since I can't comment on content I can't see, and focus on the technical SEO aspect. You could reverse the 301-redirect, and send it back to the old page, but I'll be honest - it's likely to take a while for Google to process it. They're likely to be confused by the reversal.
It's a tough call, but what I think I'd do in this case is the following. Let's say the original URL is (A), the "new" URL is (B). Currently, you're 301-redirecting (A) --> (B), and now you're going to put the content back on (A)...
STEP 1
Remove the 301-redirects
Rel-canonical (B) --> (A)
Rel-canonical (A) --> (A)Change the signals from a 301-redirect to rel-canonical may help nudge Google. It will also allow you to place a self-referencing canonical on (A), which could help offset the old 301-redirect.
STEP 2
Once the URLs are cleared, put a 301-redirect back in place from (B) --> (A)You could also just leave the canonicals, if they seem to be working. These situations often require some monitoring, to make sure Google is processing the new directives correctly. Give it time, though - don't panic and change things every week, or you could make the situation worse.
-
I agree with Frederico. By setting up 301's you'll lose just a little Pagerank, but not much.
If you are already moving the search pages to the /search/ directory, do you need to put the destination guides into a new directory or could you keep them in the /trips/ directory?
The things I'd be thinking about is...
- Is there a user experience component to this?
- Does the change need to be made for internal development reasons?
- Will the change help with search results?
- Is it worth the time and effort to make the change?
Keep in mind that exact match and partial match URLs don't help with search results anywhere near as much as they used to.
Hope that helps.
Kurt Steinbrueck
OurChurch.Com -
The redirects will cause a small dilution of the pagerank on those pages, just the same amount as having a single link in the trips/country to destinations/country.
But forget about the pagerank, do you expect to get more search traffic from search if the URL says trips or destinations? It all comes down to what you want achieve. The URL you have now doesn't look bad at all, and you can probably keep it by tweaking the code a bit without redirecting all pages to the destination/country page, so again, study the pros/cons:
Pros:
- Keyword matching on search?
Cons:
- Pagerank dilution
- Shorter URLs (trips)
- Keyword matching on search?
- ...
I only suggest to implement redirects if they really offer a better option, but in this case, you will end up with the same result with less pagerank, and longer URLs...
Just my 2 cents
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting the existing URLs in the website without reducing our current rankings? The new website runs on the bubble, so it seems there is no provisions to redirect the existing URLs to this platform?
Hi Moz Fans, There are some clarification needed in a website revamping and loosing of current website rank. Please go through the questions and would be great if you like to share some insights on it. 1. We would like to revamp our existing website by joining hands with the bubble visual programming platform. Thus, kindly let us know if there are provisions to redirect the existing URLs to this platform. We would also like to know if this kind of redirecting affects the current website ranking. If yes, how can we redirect the existing URLs in bubble without reducing our current rankings? 2. As a part of the revamping of our website, we would like to enquire about the possibilities of its relaunch via bubble. Does it cause any changes for the current rankings of our website if we redirect the existing URLs via bubble? If yes, is there any provision to redirect the URLs without affecting the current ranking of the website?
Web Design | | OceanAirTravels0 -
AMP Design help please
Hello Moz Friends So Google is nudging me to submit an AMP version of my website, but I'm no coder. In fact I'm a Wordpress Addict. So I'm just curious if you have created an AMP version, what do you use? Or did you have to recode an entire new website? Thank you friends! Chris
Web Design | | asbchris0 -
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
Help, site traffic has dropped significantly since we changed from http to https
Heya, so I am just in charge of the content on the site, and the SEO content, not the actual back-end stuff. A little under 2 weeks ago we switched to https, and our site traffic has been down a lot ever since. When I SERP check our keywords, they don't seem to have dropped in rankings pages. Here is what I got when I asked our dev guy if 301 redirects were put in: I did not add any redirects so all of the content is accessible on both unless individual links get hardcoded one way or the other. The only thing in place is a Cloudflare plugin which rewrites links in cached pages to match the way its accessed, so if for example you access a page over https you don’t get the version cached with a bunch of http links since that will throw up mixed content warnings in the browser. Other than that WP mostly generates all its links to match whatever protocol you are accessing the current page with. We can make specific pages redirect one way or the other in the future if we want to though... As a startup, site traffic is a metric we track to gouge progress, and so I really need to get to the bottom of if it was the change from http to https that has causes the drop, and if so, what can we do about it? Also, in case it is relevant: the bounce rate is now sky high (ave. 15% to 64% this last week!) Any help is very welcome! Site: https://mobileday.com Thank you!
Web Design | | MobileDay1 -
301 Redirect Issue for URL with # and !
Hi All, We had a WIX website and now moved to Wordpress. I m having issue while doing redirecting from old URL to new URL. Example: Old Url: http://www.firsttraffic.com.au/#!traffic-management/ccfn New Url: http://www.firsttraffic.com.au/our-services/traffic-management/ I tried different wordpress plugin but nothing works. I m thinking its due to the # . But How can I to redirection for URL like this . Thanks
Web Design | | emarketexperts0 -
Redirects Not Working / Issue with Duplicate Page Titles
Hi all We are being penalised on Webmaster Tools and Crawl Diagnostics for duplicate page titles and I'm not sure how to fix it.We recently switched from HTTP to HTTPS, but when we first switched over, we accidentally set a permanent redirect from HTTPS to HTTP for a week or so(!).We now have a permanent redirect going the other way, HTTP to HTTPS, and we also have canonical tags in place to redirect to HTTPS.Unfortunately, it seems that because of this short time with the permanent redirect the wrong way round, Google is confused as sees our http and https sites as duplicate content.Is there any way to get Google to recognise this new (correct) permanent redirect and completely forget the old (incorrect) one?Any ideas welcome!
Web Design | | HireSpace0 -
Random 302 Redirect (Wordpress CMS)
So this new project that i am working on is a redesigned CMS site using Wordpress (php based). Before i started on the project they made a few major updates that include: Changed from ID based URLS to SEO friendly URLS Added multiple languages in directories www.domain.com/en www.domain.com/fr www.domain.com/de etc... Due to the new languages they wanted to have the previous home page, www.domain.com, redirect to the proper language based on their IP address. Currently they are using a 301 redirect through a php header. So if i was visiting the site from my hometown of Cleveland, Ohio and i type www.domain.com into the browser. I would automatically redirect to www.domain.com/en and i would have the option to switch languages if needed. The issue: When i first added their site into SEOMoz the crawl returned a large amount of 302 redirects coming from their old homepage www.domain.com. So i took a look at the header calls using IE's webmaster tools and Firebug in Firefox. In both profilers it showed the same problem. Before the 301 header redirect there was a 302 redirect called first When viewing the response header it mentioned an x-pingback of some file that didn't even exist on the site: www.domain.com/xmlrpc.php This is obviously a huge issue because any link value from the old homepage will be lost due to the 302 not passing the value. I have tried search the almighty Google for help but it has gotten me no where. I have a hunch it is something to do with Wordpress but that is based on nothing but my gut. Any help is greatly appreciated. I got to get that 302 gone or changed to a 301 🙂 Regards - Kyle
Web Design | | kchandler0 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0