New site or subdomain
-
what are pros and cons of launching a new product site as opposed to placing it under a subdomain of the company site?
will the new site be placed in the google sandbox?
the main goal is to provide credibility for the product, and by placing it under the company site that has been live for over 10 years. It is not a consumer product - more dealers. So people would be pushed to the site or find it through the brochure.
-
I'm not sure there's a one-size-fits-all answer. From an SEO point of view, if the subdomain has a similar design and structure to the main domain, then the new product 'may' benefit from the domain authority of the root domain.
On a new domain, the site starts from scratch, although I wouldn't worry too much about a sandbox effect.
-
I think it comes down to the branding requirements of the new product. Is this a major product launch, or just another product amongst an existing product line the company has had for ages?
The advantages of having the new product under the current domain (as a subdomain, or a subdirectory as Kurt pointed out above) would be that you could piggy back off the existing brand and online presence, and it would be easy for new customers to find the product, even if they weren't looking for it.
If the product is new, your company is investing a lot in it, and it deserves it's own branded presence, than a new domain might be the way to go. Search Engines and Marketers have been moving towards "branding" for a while now, and if this product warrants it's own name, personality, or community - this would probably be the way to go.
-
Hi Michael,
By making the product part of the parent site, I'd say you are conveying the quality and reputation of the main brand. I know people say that Google treats subdomains as seperate sites, but personally, I think they connect it more than a completely different site. But my question would be why not make it a subdirectory of the main site instead of a subdomain? Then it's definitely part of the main site for both the search engines and users.
As for the sandbox, you can rank even with a new site. The thing is that new sites usually don't have any links, shares or reputation whatsoever, so they don't rank well for much, if anything. On the other hand, if you put the new product in a subdirectory, it's part of the main site and you definitely won't have any risk of the sandbox.
Is there a reason you want to separate out the product from the company?
Kurt Steinbrueck
OurChurch.Com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
Wordpress Blog Integrated into eCommerce site - Should we use one xml sitemap or two?
Hi guys, I wonder whether you can help me with a couple of SEO queries: So we have an ecommerce website (www.exampleecommercesite.com) with its own xml sitemap, which we have submitted to the Google Webmasters Console. However, recently we decided to add a blog to our site for SEO purposes. The blog is on a subdomain of the site such as: blog.exampleecommercesite.com (We wanted to have it as www.exampleecommercesite.com/blog but our server made it very difficult and it wasn't technically possible at the time) 1. Should we add the blog.exampleecommercesite.com as a separate property in the Google Webmaster tools? 2. Should we create a separate xml sitemap for the blog content or are there more benefits in terms of SEO if we have one sitemap for the blog and the ecommerce site? If appreciate your opinions on the topic! Thank you and have a good start of the week!
Algorithm Updates | | Firebox0 -
SEO for mobile sites?
Let's say I have an ecommerce site and it has a separate theme via device detection. So I may even have different content on the pages. So for example, on desktop, on mysite.com/flowers I have a video about flowers. But on mobile, I have 10 000 words of text. Will this page rank better for people searching via mobile? Will google give different search rankings, based on desktop vs. mobile? Or how is Google calculating this? Are there any good mobile SEO tips or a knowhow base?
Algorithm Updates | | JaanMSonberg0 -
My site dropped from 1st to 5th Pagna google br
My site dropped from 1st to 5th Pagna google br mented in the key word, how can I find out why at and what to do to get back? He fell after he put the google analytic code on all pages of the site, it may have acid? Meu site caiu da 1º para a 5º Pagna do google br em tadas as palavra chaves, como posso descobrir o motivo e oque fazer para voltar ? Ele caiu depois que coloquei o codigo do google analytic em todas as paginas do site, pode ter cido isso ?
Algorithm Updates | | Guedes0 -
Why does Google say they have more URLs indexed for my site than they really do?
When I do a site search with Google (i.e. site:www.mysite.com), Google reports "About 7,500 results" -- but when I click through to the end of the results and choose to include omitted results, Google really has only 210 results for my site. I had an issue months back with a large # of URLs being indexed because of query strings and some other non-optimized technicalities - at that time I could see that Google really had indexed all of those URLs - but I've since implemented canonical URLs and fixed most (if not all) of my technical issues in order to get our index count down. At first I thought it would just be a matter of time for them to reconcile this, perhaps they were looking at cached data or something, but it's been months and the "About 7,500 results" just won't change even though the actual pages indexed keeps dropping! Does anyone know why Google would be still reporting a high index count, which doesn't actually reflect what is currently indexed? Thanks!
Algorithm Updates | | CassisGroup0 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
What is the best way for a local business site to come up in the SERPs for a town that they are not located in?
At our agency, we work with many local small business owners who often want to come up in multiple towns that are near to their business where they do not have a physical address. We explain to them again and again that with the recent changes that Google in particular has made to their algorithms, it is very difficult to come up in the new "blended" organic and Places results in a town that you don't have a physical address in. However, many of these towns are within 2 or 3 miles of the physical location and well within driving distance for potential new clients. Google, in it's infinite wisdom doesn't seem to account for areas of the country, such as New Jersey, where these limitations can seriously affect a business' bottom line. What we would like to know is what are other SEOs doing to help their clients come up in neighboring towns that is both organic and white hat?
Algorithm Updates | | Mike-i0 -
High bounce rates from content articles influencing our rankings for rest of site
We have a large content article section on our e-commerce site that receives a lot of visits but also have very high bounce rates. We are wondering if this is hurting the rest of our site's rankings. **When I say bounce rates I mean what ever metrics Google is using to determine quality content (specifically after the Panda update). ** We are trying to determine if having the content articles on our domain hurts us. We only have the content articles for link building.
Algorithm Updates | | seozachz0