Should I remove all meta descriptions to avoid duplicates as a short term fix?
-
I’m currently trying to implement Matt Cutt’s advice from a recent YouTube video, in which he said that it was better to have no meta descriptions at all than duplicates.
I know that there are better alternatives, but, if forced to make a choice, would it be better to remove all duplicate meta descriptions from a site than to have duplicates (leaving a lone meta tag description on the home page perhaps?). This would be a short term fix prior to making changes to our CMS to allow us to add unique meta descriptions to the most important pages.
I’ve seen various blogs across the internet which recommend removing all the tags in these circumstances, but I’m interested in what people on Moz think of this.
The site currently has a meta description which is duplicated across every page on the site.
-
Yes, if you can quickly write unique meta descriptions you can start doing that immediately and if the site is not big and you manage to finish it in 1- 2 weeks there is no use to delete meta descriptions. If you see that this will occupy more then 2 weeks it is better to delete duplicated metadescriptions. But the best solution will be to write unique meta description immediately for home page and other important pages which rank right now.
-
Thanks Marc for answering what is in many ways an unfair question.
I definitely agree that the long term objective should be different and relevant meta descriptions as you say. It's also good to know that each of the approaches I suggested were ultimately bad practice, even if one of them is less bad than the other.
-
this is a tough choice between 2 bad "mistakes" - if you leave it blank or empty you don`t use the potential you have... if you have duplicates this is also the same PLUS being afraid what could happen because Matt Cutts mentioned this topic...
You can
t expect a really serious recommendation because both is a "no-go" to me at the moment. If you leave it blank, Google will decide what they display within their SERPs respective Snippets. If your sites have a good and relevant text this won
t end up in a desaster but if there is nothing which Google can pick from???! You no what I mean? (many shops have this problem then)On the other hand this announcement might be a hint to what already happend with the meta keywords... they have no relevance anymore... the only recommendation I would give you now: try it out!
Take one page or a few more and delete the meta description. Leave it blank and wait a little bit... sooner or later you will be able to see the effect within the SERPs then. Upon this result you can make your decision. Don`t do that with your start/home/entry page... use sites (URLs I mean) which are linked more deeper...
BUT your long-term goal should be: create different and relevant meta descriptions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix Category Duplicate Titles Issue?
How to fix Category Duplicate titles and descriptions issues? Most common problem in Wordpress. Example - http://www.abc.com.au/news
Intermediate & Advanced SEO | | varunrupal
http://www.abc.com.au/news/page/3
http://www.abc.com.au/news/page/4
http://www.abc.com.au/news/page/5
http://www.abc.com.au/news/page/10
http://www.abc.com.au/news/page/6
http://www.abc.com.au/news/page/7
http://www.abc.com.au/news/page/9
http://www.abc.com.au/news/page/80 -
Website Redesign - Duplicate Content?
I hired a company to redesign our website.there are many pages like the example below that we are downsizing content by 80%.(believe me, not my decision)Current page: https://servicechampions.com/air-conditioning/New page (on test server):https://servicechampions.mymwpdesign.com/air-conditioning/My question to you is, that 80% of content that i am losing in the redesign, can i republish it as a blog?I know that google has it indexed. The old page has been live for 5 years, but now 80% of it will no longer be live. so can it be a blog and gain new (keep) seo value?What should i do with the 80% of content i am losing?
Intermediate & Advanced SEO | | CamiloSC0 -
Webmaster is giving errors of Duplicate Meta Descriptions and Duplicate Title Tags
Webmaster is giving errors of Duplicate Meta Descriptions and Duplicate Title Tags after I changes the permalinks structure in wordpress. It there a quick fix for this and how damaging is the above for seo. Thanks T
Intermediate & Advanced SEO | | Taiger0 -
Measure impact from new meta descriptions
Hi guys, I'm looking to implement new meta descriptions across a site and i want to measure the impact. So far I'm thinking of extracting the CTR data from GWT for the last 90 days to get the most accurate CTR averages for each URL. Then once the new meta descriptions have been implemented, compare the CTR with the old CTR averages accross URLs. Do you think this would be the most accurate way of measuring the impact? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright1 -
Ecommerce Site - Duplicate product descriptions & SKU pages
Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?
I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city. Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion. The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B. Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>
Intermediate & Advanced SEO | | couponguy0 -
Any experience regarding what % is considered duplicate?
Some sites (including 1 or two I work with) have a legitimate reason to have duplicate content, such as product descriptions. One way to deal with duplicate content is to add other unique content to the page. It would be helpful to have guidelines regarding what percentage of the content on a page should be unique. For example, if you have a page with 1,000 words of duplicate content, how many words of unique content should you add for the page to be considered OK? I realize that a) Google will never reveal this and b) it probably varies a fair bit based on the particular website. However... Does anyone have any experience in this area? (Example: You added 300 words of unique content to all 250 pages on your site, that each had 100 words of duplicate content before, and that worked to improve your rankings.) Any input would be appreciated! Note: Just to be clear, I am NOT talking about "spinning" duplicate content to make it "unique". I am talking about adding unique content to a page that has legitimate duplicate content.
Intermediate & Advanced SEO | | AdamThompson0 -
Best SEO META Description for forum topics
What would be the best SEO META Description tag for forum topics on a forum type website? I can think of a few options so far Snippet of first post. Title of the topic with templated trailing text Remove description tag completely Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640