Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. XML Sitemap Index Percentage (Large Sites)

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    XML Sitemap Index Percentage (Large Sites)

    Intermediate & Advanced SEO
    2
    2
    1397
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • danng
      danng last edited by

      Hi all

      I'm wanting to find out from those who have experience dealing with large sites (10s/100s of millions of pages).

      What's a typical (or highest) percentage of indexed pages vs. submitted pages you've seen? This information can be found in webmaster tools where Google shows you the pages submitted & indexed for each of your sitemap.

      I'm trying to figure out whether,

      • The average index % out there
      • There is a ceiling (i.e. will never reach 100%)
      • It's possible to improve the indexing percentage further

      Just to give you some background, sitemap index files (according to schema.org) have been implemented to improve crawl efficiency and I'm wanting to find out other ways to improve this further.

      I've been thinking about looking at the URL parameters to exclude as there are hundreds (e-commerce site) to help Google improve crawl efficiency and utilise the daily crawl quote more effectively to discover pages that have not been discovered yet.

      However, I'm not sure yet whether this is the best path to take or I'm just flogging a dead horse if there is such a ceiling or if I'm already at the average ballpark for large sites.

      Any suggestions/insights would be appreciated. Thanks.

      1 Reply Last reply Reply Quote 0
      • Sam_McRoberts
        Sam_McRoberts last edited by

        I've worked on a site that was ~100 million pages, and I've seen indexation percentages ranging from 8% to 95%. When dealing with sites this size, there are so, so many issues at play, and there are so few sites of this size that finding an average probably won't do you much good.

        Rather than focusing on whether or not you have enough pages indexed based on averages, you should focus on two key questions: "do my sitemaps only include pages that would make great search engine entry pages" and "have I done everything possible to eliminate junk pages that are wasting crawl bandwidth."

        Of course, making sure you don't have any duplicate content, thin content, or poor on-site optimization issues should also be a focus.

        I guess what I'm trying to say is, I believe any site can have 100% of it's search entry worthy pages indexed, but sites of that size rarely have ALL of their pages indexed since sites that large often have a ton of pages that don't make great search results.

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • TyEl

          XML sitemap generator only crawling 20% of my site

          Hi guys, I am trying to submit the most recent XML sitemap but the sitemap generator tools are only crawling about 20% of my site.  The site carries around 150 pages and only 37 show up on tools like xml-sitemaps.com. My goal is to get all the important URLs we care about into the XML sitemap. How should I go about this? Thanks

          Intermediate & Advanced SEO | | TyEl
          0
        • Davit1985

          My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!

          Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found  on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.

          Intermediate & Advanced SEO | | Davit1985
          0
        • timdavis

          Breaking up a site into multiple sites

          Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last.  I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.

          Intermediate & Advanced SEO | | timdavis
          0
        • atomiconline

          Best way to "Prune" bad content from large sites?

          I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently?  Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?

          Intermediate & Advanced SEO | | atomiconline
          0
        • CostumeD

          On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile

          We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2

          Intermediate & Advanced SEO | | CostumeD
          0
        • CommT

          Should I redirect my xml sitemap?

          Hi Mozzers, We have recently rebranded with a new company name, and of course this necessitated us to relaunch our entire website onto a new domain. I watched the Moz video on how they changed domain, copying what they did pretty much to the letter. (Thank you, Moz for sharing this with the community!) It has gone incredibly smoothly. I told all my bosses that we may see a 40% reduction in traffic / conversions in the short term. In the event (and its still very early days) we have in fact seen a 15% increase in traffic and our new website is converting better than before so an all-round success! I was just wondering if you thought I should redirect my XML sitemap as well? So far I haven't, but despite us doing the change of address thing in webmaster tools, I can see Google processed the old sitemap xml after we did the change of address etc. What do you think? I know we've been very lucky with the outcome of this rebrand but I don't want to rest on my laurels or get tripped up later down the line. Thanks everyone! Amelia

          Intermediate & Advanced SEO | | CommT
          0
        • edlondon

          Google Not Indexing XML Sitemap Images

          Hi Mozzers, We are having an issue with our XML sitemap images not being indexed. The site has over 39,000 pages and 17,500 images submitted in GWT.  If you take a look at the attached screenshot, 'GWT Images - Not Indexed', you can see that the majority of the pages are being indexed - but none of the images are. The first thing you should know about the images is that they are hosted on a content delivery network (CDN), rather than on the site itself. However, Google advice suggests hosting on a CDN is fine - see second screenshot, 'Google CDN Advice'.  That advice says to either (i) ensure the hosting site is verified in GWT or (ii) submit in robots.txt.  As we can't verify the hosting site in GWT, we had opted to submit via robots.txt. There are 3 sitemap indexes: 1) http://www.greenplantswap.co.uk/sitemap_index.xml, 2) http://www.greenplantswap.co.uk/sitemap/plant_genera/listings.xml and 3) http://www.greenplantswap.co.uk/sitemap/plant_genera/plants.xml. Each sitemap index is split up into often hundreds or thousands of smaller XML sitemaps. This is necessary due to the size of the site and how we have decided to pull URLs in.  Essentially, if we did it another way, it may have involved some of the sitemaps being massive and thus taking upwards of a minute to load. To give you an idea of what is being submitted to Google in one of the sitemaps, please see view-source:http://www.greenplantswap.co.uk/sitemap/plant_genera/4/listings.xml?page=1. Originally, the images were SSL, so we decided to reverted to non-SSL URLs as that was an easy change.  But over a week later, that seems to have had no impact.  The image URLs are ugly... but should this prevent them from being indexed? The strange thing is that a very small number of images have been indexed - see http://goo.gl/P8GMn. I don't know if this is an anomaly or whether it suggests no issue with how the images have been set up - thus, there may be another issue. Sorry for the long message but I would be extremely grateful for any insight into this.  I have tried to offer as much information as I can, however please do let me know if this is not enough. Thank you for taking the time to read and help. Regards, Mark Oz6HzKO rYD3ICZ

          Intermediate & Advanced SEO | | edlondon
          0
        • webestate

          Yoast SEO Plugin: To Index or Not to index Categories?

          Taking a poll out there......In most cases would you want to index or NOT index your category pages using the Yoast SEO plugin?

          Intermediate & Advanced SEO | | webestate
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.