I don't get it... A Grade, etc
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I have an A grade for a specific keyword, my competitors ranked above me have poor grades.
My "Root Domains Linking to the Page" is higher than competitors ranked above me.
Yet I'm ranked 7th on google.
Even worse the 3rd place ranked URL has very poor page authority and linking.What is giving these poor sites such great rankings?
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Hi Tyler,
In addition to what Fredrico said, I would recommend running a "Full Report" in the keyword difficulty tool. This will give you over 20 more data points to analyze.
Some of the factors to look for include inbound anchor text, which may or may not include a mix of partial and exact match anchor text.
Like Fredrico said, Google uses over 200 signals to rank each page - some are more elusive and harder to measure than others. For a small hint, you may want to look at our most recent Ranking Factors Survey, especially the predictions and opinions from the experts as to what goes into Google's algorithm.
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There are over 200 factors Google considers to rank sites. I've seen sites that are just published being ranked above sites with over 7 or more years in business. It all changes and their algorithm is always trying to guess what is the visitor looking for.
In my niche, there are 2 sites above me, ranked 2nd and 3rd, with no authority, no backlinks, no content, not a good design/page/service, etc, still they are STILL there.
The data Moz shows can give you a CLUE on how is your site performing, but it will be even better if you see their data as trends. For example, you start to create new content daily, GOOD, interesting content, you then see a boost in your rankings, still not getting the place you think you deserve, don't worry, that trend shows you that creating content is working, keep doing it.
You can also ask for some help in the Google Webmaster Forums, the guys there are usually rude, but almost always right
Hope that helps.
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