Is it ok to use H1 tags in breadcrumbs?
-
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs.
So: products> Gifts > picture frame with h1 tags round the word "picture frame".
Is this ok to do? Or is it a bad thing for SEO purposes?
Thanks
-
I'd just swap it. Make the breadcrumbs H2 (or just regular paragraph text) and product title H1 on the product pages. Having the same text for H1 & H2 should be fine, just don't keyword stuff.
-
Generally speaking, if that's the only H1 tag that is going to be on the page, then it should be just fine. I would style the text so that it looks appropriate for the page and looks like the rest of the breadcrumb text on the page. An alternative would be to select another location, such as the sidebar somewhere towards the top of the page, and include a heading as an H1.
-
Thanks Oleg. There is a product title and a description underneath. The product title is an H2 tag. Is it ok to have a H1 and H2 tag saying the same thing i.e. "picture frame"?
On the category pages e.g. "gifts" I can see that it might be ok to have the H1 breadcrumbs becuase there are no other words, but on the product pages there is the opportunity to use the product name as an H1 but at the moment it is an H2 tag and the H1 tag is in the breadcrumbs. Should this be changed or is it ok?
THanks
-
If that is the only place where "Picture frame" appears on the page, then yes.
Usually, ecommerce sites have the product title within the product section (where you can view images, description, add to cart, etc) and that is what should have the H1 tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Canonicals for Tagged Filters
I've been researching this topic endlessly and thought I had arrived at a solution but Screaming Frog indicates my solution was not successful. Problem: I used tags to filter my collections pages. The result, I discovered, was the creation of dozens and dozens, maybe hundreds, of additional collection URLs for each possible permutation of tag filters. I would like to make the collection page URL, with no tag filters, the canonical. Proposed Solution: I found the following code described somewhere as the solution: {% if template contains 'collection' and current_tags %} {% else %} {% endif %} However, I crawled my site with Screaming Frog and found that the canonical link element is still listed as the URL with the tags included. The crawler does recognizes the "noindex" instruction. Any ideas on what the best move is here?
Technical SEO | | vgusvg0 -
Hiding h1 tags in Magento
Hi Moz Community, I know that hiding h1 tags isn't a good practice for SEO and google, but we have banners that look much nicer than the stock text Magento uses for its titles. The banners have the same text and the h1 is in the source code, just not visible on front end. The option Magento gives is "hide title on the page." So I'm not sure if this is actually the bad way to hide it or if it's fine for search engines. Thanks,
Technical SEO | | IceIcebaby
-Reed0 -
Site architecture & breadcrumbs
Hi A client hasn't structured site architecture in a silo type format so breadcrumbs are not predicating in a topical hierarchy as one would desire (or at least i think one would prefer) For example: say the site is called www.fruit.com and it has a category called 'types of fruit' and then sub/content pages called things like 'apples' and 'pears'. So in terms of architecture that should be: www.fruit.com/types-of-fruit/apples and www.fruit.com/types-of-fruit/pears etc etc The client has kept it all flat so instead architecture is: www.fruit.com/types-of-fruit and www.fruit.com/apples and www.fruit.com/pears As a result breadcrumbs follow suit and hence since also not employing logical predication dont reflect the topical & sub-topical hierarchy I have seen that some seo's at least used to think this was better for seo since kept the page/s nearer the root but surely its better to structure site architecture in a logical topical hierarchy so long as dont go beyond say 3 or 4 directories/forward slashes in the url's? Also is it theoretically possible to keep url structure as is (flat) and just edit/customise the breadcrumbs to reflect a topical hierarchy in a silo structure rather than change the entire site architecture & required 301'ing etc in order to do this (or is that misleading or just not possible?) Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Negative Effect of Duplicate Title Tags
Hi guys, I'm trying to figure out if one my problems with search rankings might be a result of 2 of my main pages (home page and tier 2 page linked to main menu) have the same title and description tags. Let's say my keyword is 'building paper airplanes'. The url for my homepage is http://domain.com and the Title Tag is "Building Paper Airplanes I Domain". My tier 2 page url is http://domain.com/building-paper-airplanes and the Title tag is "Building Paper Airplanes I Domain". The home page is more of an introduction page before the user gets into the instructions on the tier 2 page. Can anybody advise if this might be having a negative affect on my search results for the search term 'building paper airplanes'? Thanks.
Technical SEO | | Rogs.SEO0 -
Optimizing the homepage : should I have a h1 or not?
Hi everyone, I am launching a debate that may seem a bit basic for the most experienced of you 😉 In fact, after completing internships in two different agencies, I had quite opposite views of the optimization process for the homepage: View 1: The home page should be optimized on a keyword and should definitely have a h1. View 2: The home page is a branded page and should not necessarily have an h1 (unlike other pages). Bonus question: assuming that the view 1 is the right one, is it a good idea to put a h1 on the logo (only for the homepage) ? Thank you very much for your help
Technical SEO | | Axel_Janvier0 -
Worpress Tags Duplicate Content
I just fixed a tags duplicate content issue. I have noindexed the tags. Was wondering if anyone has ever fixed this issue and how long did it take you to recover from it? Just kind of want to know for a piece of mind.
Technical SEO | | deaddogdesign0 -
How many strong tags is too many
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many? What is you have strong tags around every keywords for a sentance etc?
Technical SEO | | pauledwards1 -
What are the SEO implications of using Interstitials?
Hi, I want to implement an interstitial similar to http://timesofindia.indiatimes.com/defaultinterstitial.cms. Within few seconds it gets redirected to http://timesofindia.indiatimes.com/. What are the SEO implications of having this sort of arrangement? Regards
Technical SEO | | IM_Learner0