To all the PPC expert :
-
To all the PPC expert,
Im new with all the PPC world but im learning every day.
I wanted to ask if any one know if there is a good tool for organize / creating ads groups from a big keys list ?Another thing,
what is the best way to manage the budget for all the campaigns ?Thank you
-
I would agree with the daily budget caps suggestion. That's what I've found out works best for me. I break the budget up so the campaign will run for as many days as possible with the daily budget before hitting your monthly budget total.
-
With regard to the above I think the tool you are looking for is http://www.google.co.uk/intl/en/adwordseditor/ - This is basically a desktop app that allows you to manage all your campaigns. For some reason Google doesn't promote it very much, so a lot of people don't know it exists. It will save you a lot of time when creating and managing large campaigns.
With regards to managing your budgets it really depends on what your trying to do, and Adwords is so flexible (and pretty confusing unless your an expert!) in this that it is hard to define a single answer. You can manage budgets on many different levels from overall campaign to individual Keywords etc.
The thing with adwords is that its an organic learning process and needs constant monitoring and adjustment. My advise would be to make sure you have daily budget caps in place, and then try putting max bids on you ad groups. Then as time goes by, monitor your ROI on these campaigns and adjust accordingly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viability of PPC for Competitive Keywords?
My company is a commercial real estate agency in New York City that helps businesses acquire office space. We are thinking of running a PPC campaign on Google Adwords. However our targeted keywords can cost up to $30 each. Perhaps we can spend $2,000 to $3,000 per month. Is there any way to predict if this campaign would be cost effective? If only 1 out of 15 site visitors generated by the PPC campaign contacts our firm, and one out of ten of those is a viable prospect, and we close with one out of five of those, it would mean that it would cost 750 clicks per transaction. If an average click is $20, that means that we would need to spend $15,000 per transaction. Our average commission is $20,000. So this is very marginal. Is my calculation overlooking something? A few keywords we would be competing on are the following: Manhattan office space rates
Conversion Rate Optimization | | Kingalan1
Manhattan office space for lease
Rental office Manhattan
Midtown office space for rent
Office space for lease nyc I might ad that we are competing against huge companies like Loopnet, Weworks, Regus, and several large real estate brokerages and landlords. Also, many of PPC visitors are running office space like searches when they are looking for shared executive office suites with very short term leases. This is not our market, we are seeking tenants that need their own demised space for a lease term of at least 3 years. Is there any way PPC can filter out clicks so we don't pay for visits from the executive office suite market? The site that we would be marketing is www.metro-manhattan.com Thanks,
Alan Rosinsky0 -
HELP: Analysing data to make decisions, SEO vs PPC
Hi mozers! I have recently been seeing good results in the serps lately for my main keywords in my country NZ, now I'm seeing good results in Australia for these keywords and our USA domain is not far behind and making good progress... However, our NZ results show that we may get around 1 conversion every 3 days from our organic search. I read other places that click share for ppc was much higher, but there is no way we can match our competitors budgets from 3k - 300k per month. So our option was to focus on SEO. To me, the SEO results seem quiet low, however I'm not really sure how to go about diving deep into the analytics of it all to find out where I need to improve or focus on, which keywords are bringing these conversions. Maybe I need to go for long tail keywords etc... It seems my rankings are coming from general keywords which are still highly competitive, but even so, we are not performing to what I know we should be. Our competitors are mostly paying ppc, however I was told my ROI would be better spent via SEO. Any suggestions perhaps what I might be missing or doing wrong in this case. (I have recently done a new design overhaul with a new registration process) I have 3 top level domains you can see the site here http://bit.ly/1yhz96v
Conversion Rate Optimization | | edward-may0 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
Selecting a PPC agency
Can anyone recommend a really good PPC agency in the UK?
Conversion Rate Optimization | | Johnnyh
I am in the Car and Van Leasing market and have a PPC budget of approximately £10,000 per month. Thanks
John0 -
What is the B2B Benchmark for PPC Landing Page Conversions
I work for a B2B software company and have recently begun implementing PPC via Adwords. I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate? Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.
Conversion Rate Optimization | | Manseo0 -
How ppc affects organic and direct convesions and traffic.
Hi, I was wondering what percentage of organic conversions is related to ppc previous traffic. I mean, when we evaluate the results of a campaign, we take a look at the cost per conversion in analytics for one specific word. Lets say that we know that for PPC campaigns we have the following data Adwords / PPC Visits: 4500 %conversions rate = 1,15% Cost per conversion = $10 ORGANIC Visits: 1300 % conversions rate = 2,10% DIRECT Visitis: 1000 %conversions rate= 2,54% It is obvious that if I cancel the adwords campaign part of the organic and direct traffic will drop too. So, I was wondering if have you ever done this calculation and if you know what percentage of the organic a direct traffic is related with de ppc campaigns. I mean... Let's say... "20% of the ppc traffic will come back to the website as organic traffic or direct traffic", or something like that... Anyone??? Thanks 😄
Conversion Rate Optimization | | teconsite0 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0