Republish An Updated Blog or not?
-
We need to update one of our older posts (a new federal ruling came down that now applies) but do I just update it or should I republish it? I know that just republishing something that hasn't been changed, can get you flagged, but if it's an update, I would think that would be appropriate to republish. I'd just like some guidance before I proceed.
Thanks and Happy Friday!
Ruben
-
I spend about 1/3 of my time improving the content on a long-established site. Articles are made current, more substantive, new data, updated graphs , additional Images.
I often see an almost immediate improvement in rankings.
These are not just tweaks to a few sentences. They are major rewrites. An article of 1000 words and three images might get a new introduction that hits topics in the news and two or three new subheadings and two additional images and an updated data table.
Rankings can go up within a couple of weeks.
-
Thanks Patrick, I appreciate it.
-
Hi Ruben! And Happy Friday to you, too!
It's never a bad idea to republish or update a blog post. We done it before and not really seen any adverse affects to anything we are doing. Before we went through that process (and before we had a Moz account) we hit the search engines and read articles about how to handle old content or to add to older posts.
As some references and reading enjoyment, take a look at Hubspot's post here "The Complete Guide to Updating and Republishing Outdated Blog Content" and also Entrepreneur.com had a recent article I bookmarked on this subject a couple months ago, "Your Blog's Secret Weapon: Old Content". As many industries change, so will the content, so going back to republish or update an article is a wise decision to keep your content as relevant as possible AND with Google being keen on displaying the best results, your old content won't have a chance if the information isn't accurate to the times.
Hope this was helpful! Cheers - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Covid19 algorithm update
So I've felt a rather large cliff dive on my major keywords but minor keywords are doing well. I've been told about a COVID19 update. Does anyone in here have any pointers or knowledge about this? I've dropped around 9 places and more importantly off the first page for my important keywords
Algorithm Updates | | Libra_Photographic0 -
What is your hypothesis why Panda/Penguin recoveries happen over months after an algorithm update rather than over night?
We have experienced many scenarios were ranking recoveries from clear Panda and Penguin penalties on our sites don't necessarily happen with the launch of a Panda/Penguin update but instead trickle back in over weeks and months after a confirmed algo update. A good example is shown in the image which shows a panda recovery for a high volume keyword. What is your theory why these ranking recoveries happen over weeks vs instantly? qCWliLF
Algorithm Updates | | italiansoc0 -
Google SERPs showing blog comments in Answer Box?
I was recently researching Schema markup for local businesses and I was presented with an Answer Box that used blog comments as answers (at least I feel that's what they were attempting to show). This is what is says currently when I search for "schema markup hours" (screenshot also attached): 12 thoughts on “How to Use Schema Markup for Local SEO” Lauren says: March 11, 2013 at 2:22 pm. ... souleye says: March 11, 2013 at 3:29 pm. ... Daniel Bennett says: March 11, 2013 at 8:51 pm. ... sammy. says: ... Nathan says: March 11, 2013 at 11:53 pm. ... Rishav says: March 12, 2013 at 5:51 am. ... Paul Sherland says: ... keyword removed says: Right now it shows the time and date of the comment, but is this something that's new or has it been around? Thanks in advance! tp5y1od.png
Algorithm Updates | | TomBinga11250 -
Early Feb Update?
After the Google "Mystery Update" in early Feb (Algoroo marks the flux as Feb 5th) one of my B2C e-commerce sites has gotten absolutely hammered. We had some trouble last May but cleaned a whole host of on-site/site quality issues over the summer and as of early Sept we began to regain rankings/traffic quite nicely...until Feb when we've almost given it all back. I was doing a little hunting around on SearchMetrics.com and saw lots of big ecommerce sites took a hit as well (eBay, Kohls, Target, etc…). I had read someplace (I think it was the SearchMetrics blog) that the Feb 5<sup>th</sup> update had to do with sites ranking due to misspellings. We do have several domains variations of company name redirecting to our site, I was wondering if that could have hurt. I dropped the redirects as a test since they do not drive traffic. I was wondering if anyone else has seen similar issues and/or could shed some light on the situation. It is very disheartening to see all that hard work simply "go away" so quickly.
Algorithm Updates | | costume0 -
Content vs articles vs blogs is there a difference?
I was wondering is there really a difference between website content, articles or blogs and most important do search engines see it differently? My website is pretty much an ecommerce site and most of my long text is on my blog. The only other pages that have much content is the homepage, all the other pages may have a paragraph. I am just wondering if i need to make more actual pages with text/content or is having my blogs good enough? I am no expert in seo and just wondering if i am wasting too much money on getting blogs written or should i get more content. Content being a page called commercial printing and blog being a page called why do do i need commercial printing? Also would it matter to the users who find the site? Would the users come to my site just looking for information or would they actually think of me for the service?
Algorithm Updates | | topclass0 -
Considering the Panda algorithm updates, would you recommend reducing high amounts of inbound links from a single website?
My website has a significant number of inbound links (1,000+) from a single website, due to a sponsorship level contribution. Both my website and the other are authorities in the industry and in search results (PR of 5). Since even ethical websites can suffer a penalty from each iteration of Panda, I'm considering significantly removing the number of links from this website. Do you think that measurable change would be seen favorably by Google or would the drop in links be detrimental?
Algorithm Updates | | steelintheair0 -
SEO updates and rank changes
We have been updating page titles and meta descriptions for a client (not changing ANY links and the content we are replacing is "fluff," no major keywords or any relevant information) yet in the past few weeks, rankings have plummeted. I used the SEOMoz grader to check and make sure we have the keywords in there, in the right places for the updated page source info, and we're getting A's yet for those same keywords, the website is nowhere to be found. For example for the phrase "organic t shirts," we get an A for this page: http://greenpromotionalitems.com/organic-t-shirts.htm but when searching organic t shirts, no Green Promotional Items... Ideas?
Algorithm Updates | | laidlawseo0 -
Working in the world of Google Farmer Update
So I know have seen how my websites have taken a nose dive from the google farmer update most likely with traffic significantly hit. Example site is callcatalog.com. What recommendations are there to deal with the new world order? How can we look at optimizing, changing, modifying our process to improve rankings and traffic?
Algorithm Updates | | seo_ploom0