Republish An Updated Blog or not?
-
We need to update one of our older posts (a new federal ruling came down that now applies) but do I just update it or should I republish it? I know that just republishing something that hasn't been changed, can get you flagged, but if it's an update, I would think that would be appropriate to republish. I'd just like some guidance before I proceed.
Thanks and Happy Friday!
Ruben
-
I spend about 1/3 of my time improving the content on a long-established site. Articles are made current, more substantive, new data, updated graphs , additional Images.
I often see an almost immediate improvement in rankings.
These are not just tweaks to a few sentences. They are major rewrites. An article of 1000 words and three images might get a new introduction that hits topics in the news and two or three new subheadings and two additional images and an updated data table.
Rankings can go up within a couple of weeks.
-
Thanks Patrick, I appreciate it.
-
Hi Ruben! And Happy Friday to you, too!
It's never a bad idea to republish or update a blog post. We done it before and not really seen any adverse affects to anything we are doing. Before we went through that process (and before we had a Moz account) we hit the search engines and read articles about how to handle old content or to add to older posts.
As some references and reading enjoyment, take a look at Hubspot's post here "The Complete Guide to Updating and Republishing Outdated Blog Content" and also Entrepreneur.com had a recent article I bookmarked on this subject a couple months ago, "Your Blog's Secret Weapon: Old Content". As many industries change, so will the content, so going back to republish or update an article is a wise decision to keep your content as relevant as possible AND with Google being keen on displaying the best results, your old content won't have a chance if the information isn't accurate to the times.
Hope this was helpful! Cheers - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I tell if my site was impacted by the March 2019 Core Update?
I am trying to determine if my website was impacted by the March 2019 Core Update. Based on the various articles I have been reading, I do not believe my niche (software) was impacted. I see a very small tick up on search console and google analytics, but it is well within the normal range. Where else should I be looking to see if we were impacted? Thank you!
Algorithm Updates | | NikCall1 -
Blog-posts pages are dominating in search console "Internal Links". Only home-page at top!
Hi all, Ours is WordPress website and we have a blog...website.com/blog/. All the important pages in the website are well linked from top and footer menu. But in our webmasters...internal links section, only homepage is at the top. Blog-posts are others followed by homepage. I wonder why blog pages are dominating our website pages. Please give your suggestions on this. Do you think Google will give more priority for the blog-posts than website pages as they are more linked technically? Thanks
Algorithm Updates | | vtmoz1 -
The Google Algo update that happened 1-8 is KILLING my rankings
Does anyone know what happened?? I have a great website, we ranked very highly for a slew of industry keywords, #1 in most of our top-money kws....and our keywords have been in freefall since the update. Help?!
Algorithm Updates | | Sean_Gutermuth0 -
What are top 3 directives to prepare for a Google algorithm update?
Company's site fluctuated in keyword rankings last Friday, due to Unnamed algorithm. Our directives are on-page optimization and continual content generation. What are other directives to take?
Algorithm Updates | | ejcruz0 -
How to Recover Ranking from Latest Google Panda and EMD Update?
We have 7 websites with the exact match domains. Our Website has been affected by Google recently updated (Panda and EMD Update). we don't want to do any changes in our existing domains. What should we do? So, What is the exact solution for that. Help Us out! Website Names: http://www.hamptoninndenverairport.com http://www.wingatehotelcolumbia.com http://www.fairfieldinnhotelaurora.com http://www.hamptoninnhotelcrestwood.com http://www.laquintahoteldavenport.com http://www.redroofinnhotelcedarrapids.com http://www.hamptoninnhotelcarolstream.com Thanks in advance.
Algorithm Updates | | CommercePundit1 -
Why does Google Alerts call my website a blog?
Our company started a WordPress blog about 14 years ago. It has since added a third-party forum, a user-submitted photo gallery, and a huge database of searchable products. We also have almost 4000 posts. With all that said, Google Alerts often lists our content under blogs rather than websites. Sometimes it shows up in both? Does anyone know what criteria Google uses for determining the type of content, and how we can signal to them that we are a website?
Algorithm Updates | | TMI.com0 -
Penguin Update and Long Tail Keywords
Since the Penguin update, organic traffic for our site; oxygenconcentratorstore.com
Algorithm Updates | | chuck-layton
has dropped almost 25%. The thing I cannot figure out is that when I compare April 1<sup>st</sup> to May 15<sup>th</sup> (before the update) and June 1<sup>st</sup> to July 15<sup>th</sup> (after); 8 of our top keywords are up. Our 2 main keywords are up 15% and 11%. Where we lost most of our traffic is from our longtail keywords. We have almost 1000 longtail keyword phrases that we got visits from in the April/May period that we did not get in the June/July period. Is there a reason why our top keywords would continue to improve while we most of the longtail keywords?? If Google penalized us, won’t all of our keywords be dropping and just not the longtail. Any help/info would be awesome. Thanks.0 -
Google Panda Update - google.com.br ( brazil )
Hello folks, Someone know if google run their panda update in brazil ( www.google.com.br ), this week? Coz I can see a interesting boost in my google traffic sources. Thank you.
Algorithm Updates | | augustos0