Competitive metrics
-
Hello everyone. Looking at the competitive metrics section and I realize, I know nothing about this. Is there a tutorial to explain these? I noticed that my Domain Authority has dropped in the past week. Curious of why and exactly what this means?
-
Learn section at Moz.com might help you understand much about metrics that are available in the report as far as DA is concern; it is the total authority of the website. For more information on DA, you can read here: http://moz.com/learn/seo/domain-authority
The DA of the website if goes down them may be yours number of total links are low or this can be the result of the Moz index update.
Hope this helps!
-
You can read about DA here: http://moz.com/learn/seo/domain-authority
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for Competitive Research Tool Recommendations
Hi Moz Community! I'm doing research for a client and trying to gain insights around their competitors website data. Specifically trying to see what landing pages on the competitors site receive the most traffic. Does anyone currently use a tool that shows estimated traffic here? As an FYI, outside of MOZ Pro (which I love), I use SpyFu and SimilarWeb. Right now my client's landing page traffic is mainly homepage traffic and we want to make reccos on where to grow outside the homepage to increase visibility in other specific areas where there is search demand. We have a good idea but I'm hoping the competitor web data will back up those recommendations. Any recommendations here would be super valuable! Thank you in advance for your time. Abbi
Competitive Research | | abbiplunkett0 -
What One SEO Metric Would You Choose?
If you had to choose one SEO metric to measure a site's SEO performance what would it be? I know you shouldn't use one metric, but lets say you had 10 seconds to assess how well a site was probably doing from an SEO perspective. What metric would it be? *I also asked this question on the inbound forms.
Competitive Research | | eyeflow0 -
Ranking for Competitive Keywords vs. Less Competitive Keyword Variations
I'm curious about situations where a website ranks very well for query variations, but doesn't rank for the query itself (or the reverse of that). For Redfin (where I work), here is the situation with regard to keyword rankings on Google (searched today from USA, incognito)... real estate search - #4 real estate online - #4 real estate site - #5 find real estate - #9 get real estate - #16 real estate - #163 It stands to reason that a site ranking well for a competitive query should also rank well for less competitive query variations - especially query variations that are non-limiting and do not demand a custom landing page (for example, I would consider 'board games' to dramatically limit the query 'games' and be best targeted with a targeted page...not so with 'real estate site' and 'real estate'). So, my question is, what are some theories regarding situations like this? Why do some sites rank so well for competitive queries but not for non-limiting query variations? Why aren't the sites that are crushing us for 'real estate' also crushing us for 'real estate' variations (to be clear...the top sites are crushing us for both)? Is it anchor text? Is it social signals? Is it offline signals, co-occurrence, or citations? What about internal linking and site structure? I realize it's likely a mix of all this, but I'm hoping we can drum up some new ideas here. FYI, on Bing we also rank very well for 'real estate' variations, but leap up to 31st for 'real estate'. Thoughts?
Competitive Research | | RyanOD0 -
Subdomain Metrics
Hi All, I have been looking in the forums but could not quite find an appropriate answer to my question. I have a site that has no subdomains, in my htaccess non www redirects to www. So I would think that the subdomain metrics in seomoz would be the exact same for root and subdomain. However, it appears that I get almost all the Ticks for my site over my competition on the root domain, but do poorly in the sub domain area compared to competition. Also, it shows that I only have 2 links for everything in the sub domain section. Any I reading something wrong, or is this correct? Thanks in advance
Competitive Research | | cchhita1 -
What do the following metrics in the SEOMoz toolbar stand for: PA, mR, MT & DA?
I just downloaded the SEOmoz toolbar and found out several metrics that I need help to understand: PA mR mT DA Can anyone help with this?
Competitive Research | | amtnezschez0 -
Discrepancy in Competitive Link Analysis?
I currently have a campaign set-up that monitors a few competitors compared to our site. When I look at the Root Domain Metrics I see that Company A has 2,053 total external links, and Company B has 1,632 total external links. I wanted to view these links in more detail so I ran Advanced Inbound Links reports. The reports returned 432 results for Company A and 693 results for Company B. Shouldn't these numbers match up with each other, or am I missing something? Also, I noticed that in the Inbound Links analysis for my competitors there are a number of results listed that are not actually inbound links, but are internal links from there own site. Is there a reason these are appearing? I am having problems because I am trying to use this campaign to show the improvements in our site vs our competitors. However, OSE shows dramatically fewer total external links for our site (about 260 vs 3200 in Webmaster Tools) and I cannot tell if the competitor data is accurate? Thanks
Competitive Research | | zazo0 -
Competitive Link Research Tool is not working
I receive a busy message each time I try. This has been out of commission the last several times I've tried it.
Competitive Research | | cmiller0 -
How to gauge competitiveness on niche keywords
I'm looking to create a website selling a specific niche range of products. For example 'hair extensions.' Using opensite explorer it's fairly easy to guage the competition for similar websites focused on this niche only e.g www.hairextensionsworld.com - I just look at their authority, number of incoming links, anchortext links etc. However, I'm finding it more difficult to guage the competition if a large merchant, for example Amazon, has a page ranking for a specific keyphrase I'm after. Often the large merchant doesn't have a lot of external links to the specific page, but nonetheless it has power from being on the domain of the large merchant. Are there any good tools / metrics for guaging the competition of such pages? Page authority I guess is one? Thanks
Competitive Research | | Nicknak0