How to mass change Title and Description of a website
-
Hey , I recently landed a client and his website has a lot of pages. After running a diagnostics in SEOmoz it seems like a lot of them dont have titles and descriptions. Also the ones that have titles and descriptions are not well optimized.
I want to change/create titles and descriptions of this website but the problem is it has got 1000s of pages. So I was wondering is there an automated way of doing this?
Thanks a lot in advance.
Regards
-
Hi Priti,
If your website is CMS driven, then can take help of your programmers to automatically fetch title and description from the content for each page.
But make sure to have unique meta data for each page, as each page will have different information so would have different headings as well.
Meta data plays a major role in asking people to click on your website while they are searching for product/services you offer. You title/Description must be manually crafted and appealing enough to force people to click on your website
Besides, if you think that those pages are not important or less important and would really not help you in generating traffic/ qualified traffic so you may choose to block those pages with the help of Robots.txt.
Besides, in case case of static HTML site you don't have much scope you will have manually update all the pages or block with robots.txt.
Hope it helps
-
It depends of your CMS, and duplicate Titles and Descriptions won't help you much.
You need to talk to your developer and see if they can implement an automatic system for Meta Information i.e. [keyword/s] | [call to action] | [brand]
Sorry that I couldn't be of much help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary Menu Change
Hi,
On-Page Optimization | | robhough909
I'm wondering will my site be impacted with some of the primary links in our primary menu being moved into a burger Menu? Many Thanks,
Rob0 -
Will I have duplicate content on my own website?
Hello Moz community, We are an agency providing services to various industries, and among them the hair salon industry. On our website, we have our different service pages in the main menu, as usual. These service pages are general information and apply to any industry.We also have a page on the website that is only intended for the hair salon industry. On this page, we would like to link new service pages: they will be the same services as our “general” services, but specialized for hair salons. My questions relate to duplicate content: Do we have to make the new individual service pages for hair salons with completely different text, even though it’s the same service, in order to avoid having duplicate content? Can we just change a few words from the “general service” page to specifically target hair salons, and somehow avoid Google seeing it as duplicate content? Reminder that these pages will be internal links inside of the hair salon industry page. Thank you in advance for your answers, Gaël
On-Page Optimization | | Gael_Regnault0 -
Nofollow links to own website pages
To preserve link juice should I "nofollow" links to about us and contact us pages that appear at the top of our navigation? I read this article - but I am not familiar with the authenticity: http://www.eminentseo.com/blog/navigation-menu-optimization-best-practices/ Thanks Mike
On-Page Optimization | | henandstag0 -
Title and Url Agreement
In the case of trying to hit a wide taxonomy, is it better to keep your title and URL in agreement, or to vary them slightly for exact search matching. For instance this blog post which has the following url: http://www.simplifiedbuilding.com/blog/build-your-own-standing-desk/ has the title "Make a Stand Up Desk - Better Working, Longer Living" The ideas is that build and make are similar words and "stand up" and "standing" are also similar. So what is the better way to go?
On-Page Optimization | | CPollock0 -
Minimum Title Tag Length
Hello everyone, I'm curious here, what is the minimum length a Title Tag should be so it doesn't receive the "Title Element Too Short" error here on SEOMoz? Thank you.
On-Page Optimization | | Michael-Goode0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Changing Subfolder that has been crawled before
Question: I am using a wordpress multisite and I enabled the crawl options yesterday www.abc.com/subfolder <-original but i find that www.abc.com/sub is good enough I checked the site:abc.com but I find that my pages in the /subfolder has been crawled before. Can I just change it to www.abc.com/sub or it will raise duplicate content issue?
On-Page Optimization | | joony20080 -
Keyword use in Title tag?
To improve SEO on a particular keyword, should you use that same keyword in the title tag of multiple pages within your site? Will that help or would it actually hurt by causing pages within your site to complete against each other for that keyword? Does it make a difference if that keyword is truly used on all those different pages?
On-Page Optimization | | KHCreative0