Canonical url for eshop, to do or not to do?
-
Hello everyone,
I'm having a headache right now in designing a url base for a eshop. I would be thankful for any suggestions.
Just to be clear about my problem, I'll be using this product example:
Product name: Product
Categories: Sale, Women
Brand: SuperbrandBasicly every name of product, category or brand will resolve as url, if I enter url:
- /product it will open Product page
- /superbrand it will open brand page
- /superbrand/product will open product page from superbrand page
- /superbrand/sale/product would open product page selected from superbrand, then category sales
- /superbrand/woman/product would open product page selected from superbrand, then category woman
So I will have many variations how to reach the product page, and of course i should set canonical url for it. I could set it just to /product , but then I don't know if I won't loose in terms of seo for other more detailed urls. Will google still index my other urls for product if i will state the canonical url in each product page?
I know, maybe it would be the best solution to create a link like this: /superbrand_sale_product , which I can, but however it will be a duplicate content issue, since there will me many url pointing to the same product, and the only difference between them will be category, brand or whatever else...
Thanks for all your ideas!
-
Hi Donatas,
The best practice will be use canonical tag pointing to one main product. Whether you want everything to /product or /superbrand/product, so as long as you have the canonical in place, it will avoid the duplicate content issue.
I would suggest using a more simple url as the main canonical URL such as /superbrand/product instead of /superbrand/woman/product as keyword effectiveness in URL decreases as it gets longer.
Hope this answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dark Traffic & Long URLs - Clarification
Hi everyone, I've been reading the 2017 report by Groupon and the 2017 article by Neil Patel r.e. dark traffic. Both of these articles work on the assumption that most long URLs are not direct traffic because people wouldn't type a long URL into their browser. However, what happens to me personally all the time is that I start typing a URL into the browser, and the browser brings up a list of pages I've visited recently, and I click on some super long URL that I didn't bookmark but have visited in the past. That is legitimate direct traffic, but it's a long URL. I'm just wondering if there's something flawed in my reasoning or in the reasoning of Patel and Groupon. Maybe most people aren't relying on browsers like I am, or maybe things have changed a lot in the past 3 years. What do you think? And are there any more recent resources/articles that you would recommend r.e. trying to parse out dark traffic? https://neilpatel.com/blog/dark-traffic-stealing-data/ Thanks!
Search Behavior | | LivDetrick0 -
Is there a tool that will find a string from the source code from a list of URLs?
I need a tool that will run through a long list of URLs (from multiple domains), look for a specific string in the source code and then produce a CSV showing in which URLs the the string was found. This is for legitimate research, not for any nefarious purposes Any ideas of such a tool already exists?
Search Behavior | | richdan0 -
Direct 100+ URLs to our sister site?
Hi, We have two websites www.eurekasolutions.co.uk and www.eurekaaddons.co.uk - currently the eurekasolutions site has eureka addon products on it - we are thinking of re-directing these to www.eurekaaddons.co.uk instead (there are 100+ pages which are being ranked and picked up by google) Would it be foolish to re-direct these from eurekasolutions straight to eurekaaddons after them being on eurekasolutions for many many years? if so what is the best way to go about it and would this have a direct negative effect on our SEO? Both sites are serving for similar terms. Thanks,
Search Behavior | | EurekaSolutions0 -
Tracking forwarding / vanity URLS
Buongiorno from 18 Degrees sunny wetherby UK 🙂 Am i right in thinking you can track a forwarding urls via Google analytics. Put another way if a site points www.kissmymelons.co.uk to www.lickmybanana.co.uk can you measure how many referrals where generated from kissmymelons.co.uk I'm 69% sure the referral data will appear in the referral source section in Google analytics but I need to be 100% sure 😉 Grazie tanto,
Search Behavior | | Nightwing
David0 -
Disallow robots on a url effect?
Hello, I am using wordpress and on some of my top tag urls e.g : http://www.designzzz.com/tag/brushes/ there is an avg page rank of 4. I was reading somewhere that my huge jump in not selected count in index status in GWT is becuase of tags/categories urls. So i added disallow in my robots.txt for the url /tag What sort of effect will it have on my tag urls rankings or PR ?
Search Behavior | | wickedsunny10 -
Would it be worthwhile to update URLs to include "for sale"
My team is new to the world of SEO. We were both in other departments when our last "expert" left and we became the entire department. Needless to say, we have many questions. I have a site for an existing customer - she wants to know if it is a good idea to change her URLs. She went to a webinar that suggested she include "for sale" in URL, since that is the site's primary purpose These are the current inventory URLs: http://www.dealerskinssite.com/used-inventory http://www.dealerskinssite.com/new-inventory The change would give something like: http://www.dealerskinssite.com/used-cars-for-sale
Search Behavior | | DealerskinsSearch
http://www.dealerskinssite.com/new-cars-for-sale I did some searching and could not find a solid recommendation one way or another. If it is true that people typically search for "used cars for sale" rather than a "used inventory", then there might be benefit to including that as part of the URL... but that is as far as my knowledge got me. Please let me know your thoughts Steve0 -
Two sites with different URLs
I help organize an ecommerce site for a company that is named after the state that the company was founded in (ex: Florida Pipes). Our programmer is thinking about creating a duplicate site that would have a name that was more location agnostic so people shopping on the site would not think that they may be ordering from far away hence incurring extra shipping charges. He said that the site would only have a different URLs, name and homepage but would link to all of the same stuff that is on the site that is up now. He said that there would be no way to tell (possibly for the layperson) that the two sites were related. Is this a good practice? Would we be penalized in search results for having two URLs linking to the same content? (We are a 30 year old company that ranks very high for our main keyword) Thank you for your input!
Search Behavior | | Winoman0 -
Trailing slash at end of URLs?
Hi, I'm just about to put up a new site and I need to decide between having no trailing slash at the end of the all the URLs, or putting one in there. I think Matt Cutts has a slight preference for them, as stated here: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more "Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document." However, I'm really wondering. I mean, if people link to my site, they'll tend not to insert a trailing slash, I'm thinking... Your thoughts would be welcome on this one! Cheers, Luke
Search Behavior | | McTaggart0