Would it be worthwhile to update URLs to include "for sale"
-
My team is new to the world of SEO. We were both in other departments when our last "expert" left and we became the entire department. Needless to say, we have many questions.
I have a site for an existing customer - she wants to know if it is a good idea to change her URLs. She went to a webinar that suggested she include "for sale" in URL, since that is the site's primary purpose These are the current inventory URLs:
http://www.dealerskinssite.com/used-inventory http://www.dealerskinssite.com/new-inventory
The change would give something like:
http://www.dealerskinssite.com/used-cars-for-sale
http://www.dealerskinssite.com/new-cars-for-saleI did some searching and could not find a solid recommendation one way or another. If it is true that people typically search for "used cars for sale" rather than a "used inventory", then there might be benefit to including that as part of the URL... but that is as far as my knowledge got me.
Please let me know your thoughts
Steve
-
Klarke,
Thanks for the response.
I guess I should have just reasoned it out. The statistics are staggeringly in favor of Used Cars over either of the other two (see image).
This might even be worth getting a permanent change in place away from our standard of Used Inventory.
-
Changing that isn't likely to result in much improvement. It might actually have a negative effect if proper 301 redirects aren't in place. And even if you do the 301's correctly, there's no guarantee the search engines will see it the same.
You'll get better mileage if you change the page's titles and the content to better satisfy those keywords.
Also rather than listening to what other people say, you should probably check the actual search volume of these keywords and compare.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Target="_blank" and referral acquisition data
Hi, Any assistance would be greatly appreciated! I have been reading up on this topic but there is some contradictory articles out there and I was hoping someone could clarify the latest practise for me. Website A links out to four of its partner websites.
Search Behavior | | AMA-DataSet
These links are using a target="_blank". When i look at the acquisition data for any of the partner websites there is zero referral data from site A.
I tested this wasn't an analytics bug by using the real time feature while clicking the partner links to see what had happened, and to also find the source, but I found that they are all being returned as a source direct. Ideally id like it to show the referrals once more for reporting purposes. Do I need to add extra google analytics parameters/functions to track the outbound links? or should this referral data be appearing correctly and it is something unrelated to the links themselves? or should I throw in the towel and drop the target blanks? Thank you in advance for your time.
Best Regards.0 -
Search Analytics update in Google Webmasters Tools? Where can we find search queries bringing traffic to website?
I just got up and see Search Analytic's being updated today totally. Their is no option to see old reports. As Search Analytics only share 999 keywords.
Search Behavior | | csfarnsworth
Whats next now?
How can a webmaster finds all search queries bringing traffic to his website?
Any paid or free tool?
Google Analytic's > Acquisition > Search engine optimization > search queries will this area helps? Whole question revolves around. Any good tool that will help you find all the queries bringing traffic to my website?0 -
SERP with no "www"
I have noticed that Google SERP without login is showing the domains without " www " - all of them. Have you seen this too? What does it mean for us?
Search Behavior | | Elchanan0 -
Tracking forwarding / vanity URLS
Buongiorno from 18 Degrees sunny wetherby UK 🙂 Am i right in thinking you can track a forwarding urls via Google analytics. Put another way if a site points www.kissmymelons.co.uk to www.lickmybanana.co.uk can you measure how many referrals where generated from kissmymelons.co.uk I'm 69% sure the referral data will appear in the referral source section in Google analytics but I need to be 100% sure 😉 Grazie tanto,
Search Behavior | | Nightwing
David0 -
Disallow robots on a url effect?
Hello, I am using wordpress and on some of my top tag urls e.g : http://www.designzzz.com/tag/brushes/ there is an avg page rank of 4. I was reading somewhere that my huge jump in not selected count in index status in GWT is becuase of tags/categories urls. So i added disallow in my robots.txt for the url /tag What sort of effect will it have on my tag urls rankings or PR ?
Search Behavior | | wickedsunny10 -
Trailing slash at end of URLs?
Hi, I'm just about to put up a new site and I need to decide between having no trailing slash at the end of the all the URLs, or putting one in there. I think Matt Cutts has a slight preference for them, as stated here: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more "Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document." However, I'm really wondering. I mean, if people link to my site, they'll tend not to insert a trailing slash, I'm thinking... Your thoughts would be welcome on this one! Cheers, Luke
Search Behavior | | McTaggart0 -
Google Rel="Next" & Rel="Prev"
Hello, I have a catalogue website and I am implementing the rel="next" and rel="prev" to the website. My question is that we do have a view all page also, which apparently Google likes over a 'page1'.. Should I add the canonical to this page? I already have it set to WEBSITEURL/sonos (which is going well) I don’t want to have to change this to [URL]sonos/view-all (which is my view all link) as the first page is getting ranked well I am then telling Google no, the view all page is the parent. Any advice would be very much appreciated. Thanks Rick
Search Behavior | | Lantec0 -
"If a company has multiple practice areas, are there any advantages to having specialized local listings for each specific practice area?"
Hello Staff of SEOMoz! I just had a question regarding specialized local listings. Are there any advantages to having specialized local listings? (An example would be if we were a medical company, having a listing for family practice, one listing for women's health) If there are advantages, what are those advantages compared to having general medical listings? Thanks!
Search Behavior | | sixspokemedia0