Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should you include domain / brand in Meta Title

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should you include domain / brand in Meta Title

    Intermediate & Advanced SEO
    4
    7
    10861
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • 6thirty
      6thirty last edited by

      Hello,

      I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together!

      1MR Vortex by BPI Sports - $Company_Name

      OR

      1MR Vortex by BPI Sports - Pre Workout Supplement

      Thanks!

      1 Reply Last reply Reply Quote 0
      • vivekrathore
        vivekrathore last edited by

        Yes !!!

        I recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If a brand is well–known enough to make a difference in click–through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first.

        Personally I think Brand on titles are good for the following

        1. Brand Exposure (User point of view)
        2. Reputation Management (Google point of view)

        Google also started putting many site's name in the title. I think the reason Google started doing it was to distinguish
        many of the same titles in the SERPS. Lots of sites, me included, just put "Build Blue Widgets" in the title and the SERPS looked a bit silly with 5 of the top ten having the same title.

        Nowadays, if anybody searches for your brand and you don't have your brand name in your title tag, google ignores your hard coded Title Tag shows Brand name as your title Tag in its serp.

        If Google wants to add site names to the title who am I to disagree with them.

        P.S - However if you do your seo right and you rank on important keywords, everytime user searches in google and find you and see your brand on the google serp, you are spreading Brand awareness and you are building your brand for Free ! and gradually the user will know that this brand sells this product and then if you are not ranked on top the user will still click on your link. So you are killing two birds with one stone. Free Traffic + Free Brand building...

        Happy Selling !

        1 Reply Last reply Reply Quote 0
        • 6thirty
          6thirty last edited by

          I came across this:

          Nowadays Google includes your brand name automatically to the end of your title tag(if theres enough space), so it doesn't make any sense to include your URL in the title tag or description.

          from this link: http://moz.com/community/q/url-domain-used-in-meta-description

          Any validity to that?

          1 Reply Last reply Reply Quote 0
          • DennisSeymour
            DennisSeymour @6thirty last edited by

            A/B testing is always there, but I'm assuming the site is new and doesnt really have much traffic yet, I can't really say specifically answer that. So it's more of a preference as it's normally the one that brings in results for me more often than not. Then I'll test from there with the traffic/rankings/ctr.

            Heck, I'll just imitate Zappos first if I need to then test from there. lol

            1 Reply Last reply Reply Quote 0
            • 6thirty
              6thirty @DennisSeymour last edited by

              Dennis,

              Thanks for the reply. Is this because you have a/b tested and including was the better option? Or just preference?

              DennisSeymour 1 Reply Last reply Reply Quote 0
              • MoosaHemani
                MoosaHemani Banned last edited by

                There is no rule book for crafting titles except one and that is to create the titles that encourage users to click on the website plus after reading they get a clue of what they are going find in the website. The idea is to test different titles and see is working for you and your business.

                I have experienced website that receives are better click ratio when the brand name was added and for few other websites the CTR goes higher as we remove the brand name from the title.

                My advice for you is to test and see what works best for you!!

                1 Reply Last reply Reply Quote 1
                • DennisSeymour
                  DennisSeymour last edited by

                  This is subjective but yes, I almost always opt to have the company brand in there.

                  6thirty 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Mat_C

                    Video titles and descriptions

                    Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!

                    Intermediate & Advanced SEO | | Mat_C
                    0
                  • smpomoryCRH

                    How Can I Redirect an Old Domain to Our New Domain in .htaccess?

                    There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.

                    Intermediate & Advanced SEO | | smpomoryCRH
                    0
                  • clarkovitch

                    Legacy domains

                    Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan

                    Intermediate & Advanced SEO | | clarkovitch
                    0
                  • pnb567

                    Is .ME domain is effective in SEO ?

                    I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.

                    Intermediate & Advanced SEO | | pnb567
                    0
                  • RickyShockley

                    Buying Expired Domains with Decent DA/PA for SEO Purposes

                    Hey guys, i've seen some stuff about this before but I recently found an opportunity to put it into action and wanted to make sure I knew what I was getting into! I am looking at buying a domain (expired and now only 10 dollars) that has a decent domain authority and has some keywords in it related to my clients practice. I plan on using a 301 redirect to pass "link juice" because this client is looking for a quick bump in rankings. Thoughts? Benefits? Problems with this?

                    Intermediate & Advanced SEO | | RickyShockley
                    1
                  • djlaidler

                    How do I list the subdomains of a domain?

                    Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan

                    Intermediate & Advanced SEO | | djlaidler
                    0
                  • optimalwebinc

                    Why does a site have no domain authority?

                    A website was built and launched eight months ago, and their domain authority is 1.  When a site has been live for a while and has such a low DA, what's causing it?

                    Intermediate & Advanced SEO | | optimalwebinc
                    0
                  • ninjamarketer

                    Recovery during domain migration

                    On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?

                    Intermediate & Advanced SEO | | ninjamarketer
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.