Matt Cutts says 404 unavailable products on the 'average' ecommerce site.
-
If you're an ecommerce site owner, will you be changing how you deal with unavailable products as a result of the recent video from Matt Cutts? Will you be moving over to a 404 instead of leaving the pages live still?
For us, as more products were becoming unavailable, I had started to worry about the impact of this on the website (bad user experience, Panda issues from bounce rates, etc.).
But, having spoken to other website owners, some say it's better to leave the unavailable product pages there as this offers more value (it ranks well so attracts traffic, links to those pages, it allows you to get the product back up quickly if it unexpectedly becomes available, etc.).
I guess there's many solutions, for example, using ItemAvailability schema, that might be better than a 404 (custom or not). But then, if it's showing as unavailable on the SERPS, will anyone bother clicking on it anyway...?
Would be interested in your thoughts.
-
I see it like this, its a bad experience to find that a item is out of stock, the 404 will remove you from the index.
A site where you have a lot of products is probably not be ranking well for ever product page anyhow, I would be getting category pages to rank. and not be worried about a few lowly product pages -
Personally I prefer leaving the unavailable products (ones that will never come back) up & accessible for a set amount of time, placing a notice & link on the page to the most relevant available product or related category page, placing a canonical on the unavailable product page to that related product/category page and then after a few months redirecting the unavailable product to the related page.
-
I won't be changing what we do with out of stock items. A 404 is a bad user experience. One of our sites sells tons of products that all come in a variety of colors. 5 of them are core colors that we always have, the rest come and go. So when one of the colors that comes and goes runs out of stock and the page 404s, we 301 it to a core color that shouldn't go out of stock. And for the rare times that we're out of stock on a core color, we use out of stock messaging on the page instead of letting it 404. I was surprised he didn't mention redirects in the video.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Selling same products under separate brands and can't consolidate sites...duplicate content issues?
I have a client selling home goods online and in-store under two different brand names in separate regions of the country. Currently, the websites are completely identical aside from branding. It is unlikely that they would have the capacity to write unique titles and page content for each website (~25,000 pages each), and the business would never consolidate the sites. Would it make sense to use canonical tags pointing to the higher-performing website on category and product pages? This way we could continue to capture branded search to the lesser brand while consolidating authority on the better performing website. What would you do?
Technical SEO | | jluke.fusion0 -
My 'complete guide' is cannibalising my main product page and hurting rankings
Hi everyone, I have a main page for my blepharoplasty surgical product that I want to rank. It's a pretty in-depth summary for patients to read all about the treatment and look at before and after pictures and there's calls to action in there. It works great and is getting lots of conversions. But I also have a 'complete guide' PDF which is for patients who are really interested in discovering all the technicalities of their eye-lift procedure including medical research, clinical stuff and risks. Now my main page is at position 4 and the complete guide is right below it in 5. So I tried to consolidate by adding the complete guide as a download on the main page. I've looked into rel canonical but don't think it's appropriate here as they are not technically 'duplicates' because they serve different purposes. Then I thought of adding a meta noindex but was not sure whether this was the right thing to do either. My report doesn't get any clicks from the serps, people visit it from the main page. I saw in Wordpress that there's options for the link, one says 'link to media file', 'custom URL' and 'attachment'. I've got the custom URL selected at the moment. There's also a box for 'link rel' which i figure is where I'd put the noindex. If that's the right thing to do, what should go in that box? Thanks.
Technical SEO | | Smileworks_Liverpool0 -
Are backlinks the reason for my site's much lower SERP ranking, despite similar content?
Hi all, I'm trying to determine why my site (surfaceoptics.com) ranks so much lower than my competitor's sites. I do not believe the site / page content explains this differential in ranking, and I've done on-site / on-page SEO work without much or any improvement. In fact I believe my site is very similar in quality to competitor sites that rank much higher for my target keyword of: hyperspectral imaging. This leads me to believe there is a technical problem with the site that I'm not seeing, or that the answer lies in our backlink profile. The problem is that I've compared our site with 4 of our competitors in the Open Site Explorer and I'm not seeing a strong trend when it comes to backlinks either. Some competitors have more links / better backlink profiles but then other sites have no external links to their pages and lower PA and DA and still outrank us by 30+ positions. How should I go about determining if the problem is backlinks or some technical issue with the site?
Technical SEO | | erin_soc0 -
Really stuck guys. how do you earn links for an ecommerce site?
Hi seomoz guys So I read a lot on seomoz and other sites, and see a lot of info about earning links, but this all seems to be aimed at blogs and brochure sites. Being blunt, we sell stuff. Our competitors sell the same stuff. We are limited on what we can do product description content wise as our suppliers expect us to use the content they supply. We are now putting together q and a pages based on a great article in the seomoz blog. Does anyone have any great ideas for developing link bait or just getting links to an eCommerce site? We know our service is good, and our product is good, but that's not enough to convince someone to link to us. Help Thanks Paul
Technical SEO | | TheUniqueSEO0 -
'No Follow' and 'Do Follow' links when using WordPress plugins
Hi all I hope someone can help me out with the following question in regards to 'no follow' and 'do follow' links in combination with WordPress plugins. Some plugins that deal with links i.e. link masking or SEO plugins do give you the option to 'not follow' links. Can someone speak from experience that this does actually work?? It's really quite stupid, but only occurred to me that when using the FireFox add on 'NoDoFollow' as well as looking at the SEOmoz link profile of course, 95% of my links are actually marked as FOLLOW, while the opposite should be the case. For example I mark about 90% of outgoing links as no follow within a link masking plugin. Well, why would WordPress plugins give you the option to mark links as no follow in the first place when they do in fact appear as follow for search engines and SEOmoz? Is this a WordPress thing or whatnot? Maybe they are in fact no follow, and the information supplied by SEO tools comes from the basic HTML structure analysis. I don't know... This really got me worried. Hope someone can shed a light. All the best and many thanks for your answers!
Technical SEO | | Hermski0 -
Quantity of products
I have an e-commerce site that sells around 1,500 SKU's.. but there are some huge categories that we really never sell anything in. I'm thinking of deleting a lot of underselling products. When I put it like that of course, you'll probably agree - but I'm hesitant because I have to wonder what Google will think of my site going from (say) 1,000 products and unique URL's to 500.. or lower. Removing that many URL's, products and product categories worries me that we may be viewed as a smaller store and have a negative impact. What effect would you expect from removing a lot of products? Who has done this?
Technical SEO | | TellThemEverything0 -
The course of action to move my macro site to some mini sites- justin if you can help
We have a site that we want to break up into mini sites but keep the old site for the major brands. Empirecovers.com is the major and we want to break it off into Empire Truck Covers and Empire Boat covers. What I am thinking of doing is linking from the home to Empiretruckcovers.com instead of a mini page on the site and 301 redirect the mini page to empiretruckcovers.com. Than (there wont be duplicate content) making a small page for truck covers on empire just so people do not get confused. Is this the best way to go or what do you suggest? We are doing this because I feel there is seo value in having mini sites and also the user experience will be cleaner and people will trust it a lot more than inside a big site. The other problem is I have some great rankings on the pages so I want to do it so there is as little damage as possible. I guess once I start I will do all the free directories, yahoo directory and try to get links as fast as I can. Any suggestions would be great. I am going to do a/b testing to see if my adwords convert better on mini site or on the big site for certain keywords too
Technical SEO | | goldjake17880 -
Switching ecommerce CMS's - Best Way to write URL 301's and sub pages?
Hey guys, What a headache i've been going through the last few days trying to make sure my upcoming move is near-perfect. Right now all my urls are written like this /page-name (all lowercase, exact, no forward slash at end). In the new CMS they will be written like this: /Page-Name/ (with the forward slash at the end). When I generate an XML sitemap in the new ecomm CMS internally it lists the category pages with a forward slash at the end, just like they show up through out the CMS. This seems sloppy to me, but I have no control over it. Is this OK for SEO? I'm worried my PR 4, well built ecommerce website is going to lose value to small (but potentially large) errors like this. If this is indeed not good practice, is there a resource about not using the forward slash at the end of URLS in sitemaps i can present to the community at the platform? They are usually real quick to make fixes if something is not up to standards. Thanks in advance, -First Time Ecommerce Platform Transition Guy
Technical SEO | | Hyrule0