Do more page links work against a Google SEO ranking when there is only 1 url that other sites will link to?
-
Say I have a coupon site in a major city and assume there are 20 main locations regions (suburb cities) in that city.
Assume that all external links to my site will be to only the home page. www.site.com Assume also that my website business has no physical location.
Which scenario is better?
1. One home page that serves up dynamic results based on the user cookie location, but mentions all 20 locations in the content. Google indexes 1 page only, and all external links are to it.
2. One home page that redirects to the user region (one of 20 pages), and therefore will have 20 pages--one for each region that is optimized for that region. Google indexes 20 pages and there will be internal links to the other 19 pages, BUT all external links are still only to the main home page.
Thanks.
-
Thanks Marc. Sorry for the slow response--I came down with a bug last night..
Here is the basis for my comments that I am thinking that link juice is about Page Rank and not some much with the resulting Search Rank, as well as that Page Rank may actually not be a big deal anymore with overall Search Rank--and so my concern about dilution is overblown. Regardless of the truth on the matter, I appreciate your advice about content and relevancy:
http://blog.hubspot.com/blog/tabid/6307/bid/5535/Why-Google-Page-Rank-is-Now-Irrelevant.aspx
Thanks again, Ted
-
take a look at the screenshot - it`s taken from this url:
http://moz.com/search-ranking-factors
So you only misunderstood that linkjuice has nothing to do with search rank... it is a ranking factor so you should think about how you can use it more effective. On the other hand, websites with only a few sites or even with less content will also have their very own problems with the rankings. BUT everybody (including Google I guess) would prefer a smaller site if it provides good content in comparison to big sites with nonsense
If you are able and can ensure a certain kind of quality and uniqueness for every single (sub)page of your site then go ahead and use this scenario... if you are just able to create (partial) DC: hands off!
-
HI Marc,
Yeah I may not be explaining my understanding correctly, or I may not understand correctly. What I have read is that the issue of link juice is only connected to page rank and not search rank. So, if I have no backlinks to my subpages, then I don't lose any home page juice. So why even have subpages if no backlinks? Because of the search rank. Queries can still lead people to my subpages. In fact I've read that page rank is hardly even a factor in search rank anymore, which implies that no one should even be concerned about link juice dilution at all! I'd like to believe it because I potentially will have plenty of pages with unique content and would like to build backlinks to at least some of them besides the home page..
Does it sound like I've misunderstood this issue?
-
Maybe I didn
t understand you correctly but to avoid mistakes, please have a look at the attached graphic (linkjuice)... it would be like I
ve explained... I mean its not really bad to add several subpages and to pass some of your whole linkjuice towards them but there is no real advantage in the first place... let
s say that you want to do a really, really good job, then you have to create absolutely unique subpages (20 times in your case) for more or less the same topic... terrific if you can do so... then use the subpage model...It
s not an indisputable fact that your site won
t rank if its just one site... chances might raise if you have additinal subpages but only if you are able to fill each page with unique cotent. I think that there is a potential risk, that you just create DC or partial DC and pass some of your linkjuice towards those unperfect subpages... so if you think that you are able to create 20 unique subpages that choose this scenario... if it
s more or less a copy of the main site than this wouldn´t make any sense -
Hi Marc,
Thank you..I've heard this but here is why I find this issue so perplexing: First, I have read that the link juice is ONLY associated with inbound links, so if in both scenarios above all inbound links are to the home page only, then there is no decrease in link juice if I have 20 internal pages, YET I get the benefit of having 20 more pages indexed that might show up in a user query. I guess I'm trying to confirm that my understanding is correct before I have the programmer (me) set up 20 internal pages...I don't want to any more lose link juice from the home page than I have to.
Yesterday the SEO guy I'm thinking of hiring wrote this:
"If you only have the home page indexed, you will never rank. If you only have incoming links to the home page, you will never rank." I don't really understand this..it is in the context of a coupon site that offers coupons for all regions in all cities and of course they will be categorized by some 30 categories and 200 subcategories...
Any further input..really do appreciate it..
-
linkjuice/linkpower is a term which comes up within the scenarios you describe.
You have to imagine that every single external link gives your site this linkpower/linkjuice. According to that keeping it within one site would be a better decision. If your main site has serveral additional local sites behind/under it, the linkjuice will be passed to those sites.
You don`t have to be a genius in mathematics to see that this would decrease the linkjuice by 20 (in the scenario you describe)...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings conundrum
I have a website that is much better optimized than its competitors, but the competitors rank much higher for the keywords I'm going for! This site: https://carlsbadchiropractic.com/ Has errors and all sorts of issues but it ranks in the top 10 for all the keywords I'm trying to rank for in Carlsbad, CA. chiropractor, chiropractic, carlsbad chiropractor, and chiropractor near me. My site: https://www.gohlclinic.com is much better optimized for a year now and it still ranks extremely low for these keywords. Not to mention, I was #1 for chiropractic and then it suddenly dropped to #97 and all I did was optimize some images. It's now back up to #17 but I'm seriously confused. Does anyone have any thoughts on this? I'd really appreciate it.
Local Website Optimization | | Jarod45451 -
Weird: Local Landing Page Not Showing In "City + Brand" Search Query
Hi Mozzers, I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something. Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map. Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page. This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed. For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD" Any help is much appreciated! Thanks! Tim
Local Website Optimization | | AinsleyAgency0 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Which is the best, ".xx" or ".com.xx" in general and for SEO?
Hi, I'm working for a digital marketing agency and have traffic from different countries. We are planning to make different websites for each country. What is the best SEO practice to choose the domain between ".xx" or ".com.xx" from Spain, Mexico, Chile, Colombia and Peru?
Local Website Optimization | | NachoRetta
I think that the ccTLD is better always, for example ".es" better than ".com.es"0 -
Building a new site and want to be found in both Google.co.uk and Goolge.ie. What is the best practice?
We are building a new site which is a .com site and the client would like to be found in both Google.co.uk and Goolge.ie. What is the best practice to go about this? Can you geo-target two countries with the one site?
Local Website Optimization | | WSIDW0 -
Ranking not up in google
Hello Everyone, I am having problem to get ranking for this 3 domains http://goo.gl/L5e2Y2 http://goo.gl/QsU9gq http://goo.gl/igTT76 can anyone help, please Thanx in advance
Local Website Optimization | | falgunipanchal1 -
Multilingual site making new URLs, how to preserve SEO juice?
Hello! My site currently serves content in german and english, however without having separate URLs (it depends on Accept-Language and has a submitform for changing language based on set cookies). The site appears extremely well in the search engine, with many keywords ranking at #1-10. They appear on the german and english google search, with the first one bringing the best results. It's however the english site that appears in the results. I want to change to a better approach by having subdirectories for each language, as I'm extending the site, I know how to do this but I have found -nowhere- any infos on how to preserve my search engine ranks? If I keep the english version as homepage and send german visitors to /de/, might this kill my position in the german search engine which is very important, as the new frontpage under /de/ would become more relevant and the english one maybe less? Or should I keep the german version the default one and send english visitors elsewhere? What happens with my search positions, if I have no side on the / but visitors are always send to either /en/ or /de/? Every help is greatly appreciated, as I found a lot of articles everywhere on how to make a multilingual site, but nowhere anything on how it affects current search results.
Local Website Optimization | | innovacy0 -
Merging two pages into one - bad seo done previously
Hi, I have two pages Page 1
Local Website Optimization | | Syed_Ozair
/stop-smoking-hypnotherapy.php
Page authority: 24 and Page 2
/stop-smoking-in-highgate-north-london-radlett-hertfordshire-and-city-of-london.php
Page authority: 13 with 2 internal links only This was probably done to get more local searches to the page but i think it is a bit spamy. Would it be better to 301 page 2 to page 1 or make it as a blog post and keep it alive?0