Why does someone's FB page rank so highly?
-
Hi Everyone,
i recently ran a non-personalized search and saw that this facebook page https://www.facebook.com/tampapersonalinjurylawyers ranked very highly for both "personal injury attorney" and "tampa personal injury attorney." The page has very few likes, and they don't even post that often. From my limited knowledge, that leaves me guessing it's because its a quasi-exact match facebook page, but that can't be right...can it?
(Ranking screenshot is attached)
Thanks,
Ruben
-
This, in my opinion, is the BIGGEST flaw with Google's algorithm right now. In order to beat back spam, Google gives heavy preference to high authority domains. That's why you see the SERPs dominated by brands right now. If you Google "brown boots", you'll notice each of the top results has little to NO links pointing to that page, but a HUGE overall domain authority.
SEOs are taking advantage of this loophole right now. Because properties like Facebook, Yelp, YouTube, SlideShare, etc have so much trust and equity built up with Google, you can spam the HELL out of them and not get penalized. And even if you do get penalized, it's really no skin off your back because it's just a social profile. No one was finding it through Google before so it doesn't matter if they can't find it in the future.
I rank a ton of YouTube videos and SlideShare documents with really crappy gigs on Fiverr. Low quality social bookmarks, cheap web 2.0s and old school spam link wheels work really well. All the garbage is essentially filtered out by the high authority of the domain.
P.S. You can't find the links with OSE because the link index is only updated once a month, and even at that, OSE's link indexer is pretty sub par.
This response was written by Ryan Stewart.
-
Actually, I just ran it through the free version of seo majestic and found a bunch. So, I guess I should be using more than one backlink checker from now on!
Thanks guys,
Ruben
-
Hey Dennis,
What did you use to find those links? I ran it through OSE, and I got nothing.
Thanks,
Ruben
-
Hi Ruben
For one, he built a lot of links to it
http://www.reflectivepractice.ca/program.htm
http://www.mymakhzenandme.com/the-director.html
http://www.sourceabc.com/alpha/T/
http://theislandpartypei.ca/news.html
http://www.besthotpick.com/alpha/T/
all from sites he probably controls.
If you are going to ask why it's not penalised, that's another long story which is probably already answered here in the QA area somewhere.
-
I would a keyword difficulty analysis on that keyword and check the scores of the other pages ranking there. Remember that the root domain authority still holds a ton of value in rankings (facebook's being 100). And you're right, it's also grabbing some exact match text in the h2, url and body.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog posts to G+ and FB?
Hi, I was wondering if we should be taking our blog posts and also putting them on social sites as well such as G+ and FB? If so, does content need to change to avoid a duplicate issue and if so is there a "rule" of sorts in terms of how much to change the content up? I was just wondering since we are already taking the time to put together these "stories" on our blog if our other channels would benefit as well?
Social Media | | BabyBeauBelle0 -
Personal & Business Google+ Pages - which gives SEO juice?
Hi i set up a personal Google+ page and added a business page for my website www.over50choices.co.uk. The business page is linked to my site, but my personal profile "James Price" has the authorship and my blog, youtube, twitter accounts for over50choices linked to it - do i need to link all these accounts to my Google+ business page to get maximum SEO juice or will my personal page get picked up? Do i need to transfer all the social accounts to my business profille - help!? Thanks James
Social Media | | AshShep11 -
Why aren't social interactions showing any data? It was last week, but now displays nothing? Anyone know why this is?
Hi, As I look through the various accounts I work on I can no longer see any data from the social interaction on Facebook or Twitter. This now means that no data is displayed about growth rate etc. Does anyone know why this is? Thanks, Adam
Social Media | | adamgthorndike0 -
Facebook Page not in Search
My Facebook page does not show up within the first 50 results of a search for my brand. I have over 3,000 fans and am relatively active so it should be there. On the second page of SERPs for my brand there is a Facebook page of a spammy looking affiliate with 15 fans. On the third page my Facebook test page appears. Any ideas about what happened with my page? Is it possible Google penalized my Facebook page - and if so, how do I fix that? I checked the admin again and the page is open to the public and when I do a search for "brand facebook" it appears. Thanks for your help!
Social Media | | theLotter0 -
How to set default landing page in Facebook fan page?
I want to set default landing page over my Facebook fan page. I have checked Manage Permissions segment on my Facebook fan page settings. But, I am not able to find out facility over there. Please, find out attachment to know more. I have checked Facebook help with same question. But, I am not able to find out my answer over there. 6758684323_cc89fe353b_b.jpg
Social Media | | CommercePundit0 -
SEO Moz Page authority and Domain authority do not correllate wih SERPS
I have checked the competitive landscape and the rankings with the keyword difficulty tool. E.g. for "Schuhe" - google.de - the rankings do not correlate with MOZ Page authority and Domain authority. What are the reasons for that and what are the important factors currently not reflected in SEO Moz Page and Domain authority?
Social Media | | delphinus0 -
Anyone have a great example of a confirmation page with a social element?
We're thinking of adding social elements to our confirmation page, which as of right now doesn't ask for any specific action. Might as well take advantage. i.e. "Tweet this" or "Share this" with a shortened link to the landing page. Does anyone have any great examples of Twitter/Facebook being incorporated into a confirmation page? Visually pleasing, striking, great copy? It can be a confirmation for any type of action, whether you've just bought something, subscribed to something, joined a site, anything really.
Social Media | | PurchSEO0 -
How to pull data for number of tweets per page?
Where is it possible to find a total number of tweets by URL? So, for example, domain.com/page1.html 2 tweets domain.com/page2.html has 20 tweets, etc.
Social Media | | nicole.healthline0