How do you guestimate facebook brand searches?
-
Buongiorno from Weherby Uk
With brands all clamouring to get a stake in Facebook I wonder how many people actually search for brands on facebook. For example www.evian.com promote their facebook page on their bottles but how could you work out how many searches are entered in the facebook search box for evian as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/facebook-search-volumes.jpg
So my question is please: "How do you work out search volumes for search entries via facebook"?
Thanks in advance
-
Unfortunately there is no real easy way to do this at present because as far as im aware (may be wrong) facebook keeps its search volume data to itself. Although this may change in the near future as they have recently rolled out their own PPC platform for sponsored results.
Instead I would keep an eye on other metrics such as brand mentions and likes and the rate at which these are gained during your social medial campaigns.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Invite a Facebook user to Like a Company Page
Hi All, Was looking at our Facebook company page last night and was going through our recent posts and noticed that the individuals that liked our posts had an "Invite" button next to their name. I've been testing this and is it true that I can only send an Invite to like my company page if I'm actually friends with the user? The "Invite" button is there for every individual that has liked a post on our page, but I've only had success sending the invite to people I'm connected with. The frustrating thing about this is that the button changes to "Invited" regardless of whether or not they have actually received the invite.
Social Media | | Brando160 -
The Rules Of A Facebook Group
Hi there, I'm currently looking to set up a Facebook Group for an Education Recruitment Business I am working with. We're setting up the Facebook group to foster a sense of community and collaboration with our current teachers. I'm currently in the process of drawing up a list of rules and regulations for our first group. The obvious ones are there such as no profanity, no spamming (can't stand spam - especially those fake Ray Ban ads!) but there I would really love some other group rule suggestions especially when it comes to users promoting our competition as education recruitment is a very competitive sector. Any thoughts would be greatly appreciated. Many thanks, James Miller - Digital Marketing Executive
Social Media | | James-Miller0 -
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Facebook page SEO optimization
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
Social Media | | AbacoDigital1 -
Spammy Facebook Page Penalty
In general search, I've noticed a handful of businesses who's facebook pages outrank their websites by a lot. Whenever I've looked into it, usually the FB pages have a bunch of spammy links, whereas the website (that isn't ranking well) doesn't. However, I am curious of two things: 1. Are FB pages like the ones I'm describing somewhat "immune" to penalties because their DA is so high? 2. Does this strategy end up hurting the business's website, if there's a link to it from the spammy FB page? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Contacting Facebook
Does anyone know how to make meaningful contact with Facebook??? Last month I tried to set up a couple Facebook PPC campaigns for a couple clients only to find out that I can't because another client of mine for whom I set up a Facebook PPC campaign last fall has an outstanding balance of a whopping $30. To be clear, I was only an admin on the client's Facebook page. Their credit card (not mine) was in use, and they didn't pay their bill. So now, Facebook is holding that against me. I've contacted them through one of the help forms on the site. They clearly don't understand where I'm coming from. I've now sent them 3 emails, and now I'm not receiving a response. I just recently resorted to sending a direct message through Facebook to Facebook Marketing. No response. It really does boggle my mind how they're penalizing me, and in turn, my clients, because another former client of mine from nearly a year ago has a $30 balance. I'm not even an admin on the one client's Facebook page anymore?! With AdWords, I regularly have clients who owe Google money but that doesn't affect all of my other clients.
Social Media | | stevefidelity0 -
Has anyone used facebook to promote their website
Hi i have seen lots of facebook pages that are being used to promote a company and would like to know if anyone is using facebook or any other social network such as myspace to promote their website without having to pay a fee. I would love to see some examples and learn how to set up a facebook page that is there to promote a website. What i would like to do is to have one that promotes my travel website where i can post travel stories on facebook and promote my website and also drive traffic to my website from facebook. any help would be great
Social Media | | ClaireH-1848860