Ranking sites in vertical markets with 90% scraped content
-
Hi,
Hoping to get advice about ranking sites (a vertical market search engine/portal like a car site for example) that gets its content from scraping car sites.
For various reasons (mostly scale eg cant get car dealers to push their listings to us) content was scraped.
The startup has received great press, TV interviews, incubator programs etc, and has also secured very significant investment. I feel if this site was launched pre-panda it would be ranking much better.
We have invested significantly in our tech, our search tools and site innovation place us easily as market leader in this space.
Anyone with experience in ranking sites with legitimate reasons for using scraped content?
-
Look at how a lot of squidoo lenses operate, they may have 0 or only a couple paragraphs of unique content, but by pulling in feeds from other sources suddenly you have maps, blog posts, images, videos, etc and are a somewhat unique source. Another thing to consider might be to pull in the scraped content with an iframe and make sure you have enough unique on the page to still be able to rank.
-
Thanks.
The problem is I have say 200 000 listings. How do I add "extra content" to that many pages? It has to be in the form of computer/algorithm/formulaic generated content like charts etc. Then i wonder if google can even read it.
-
Hi,
I have, I've worked at such a company where we scraped details on training courses and were an aggregator ourselves. It's really possible to rank better than the original pages as long as you create great overviews of data and extra content next to the scraped data. Let me know if you want me to answer any more specific questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a page on established site quickly
Hi, I'm looking for information about how I can rank an e-commerce category page quickly from a link building perspective. It usually takes me 6-12 months to rank these pages within the top 3 spots with link building, but I would like to get results faster. My site is established for more than 10 years and performs well in Google organic search. Here is what usually works over a 6-12 month time span: 15-40 links within articles on DA 15-60 sites, built within 6-12 months More than 75% of the links are from blogs Variety of anchor text Combination of follow/nofollow Deep links to product pages within the category we're trying to rank Might be important to note that it was easy for us to get category pages listed in DMOZ categories, when it was still around but it didn't seem to play any role in getting ranked faster. Note: We only build links on real sites with real traffic and decent performance metrics. No PBNs or other crap sites. I'd sincerely appreciate it if anyone can make any suggestions or point me towards helpful info. Thanks!
Intermediate & Advanced SEO | | Choice0 -
Consolidating two different domains to point at same site, duplicate content penalty?
I have two websites that are extremely similar and want to consolidate them into one website by pointing both domain names at one website. is this going to cause any duplicate content penalties by having two different domain names pointing at the same site? Both domains get traffic so i don't want to just discontinue one of the domains.
Intermediate & Advanced SEO | | Ron100 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
3 Wordpress sites 1 Tumblr site coming under 1domain(4subdomains) WPMU: Proper Redirect?
Hey Guys, witnessSF.org (WP), witnessLA.org(Tumblr), witnessTO.com(WP), witnessHK.com(WP), and witnessSEOUL.com(new site no redirects needed) are being moved over to sf.ourwitness.com, la.ourwitness.com and so forth. All under on large Wordpress MU instance. Some have hundreds of articles/links others a bit less. What is the best method to take, I understand there are easy redirects, and the complete fully manual one link at a time approach. Even the WP to WP the permalinks are changing from domain.com/date/post-name to domain.com/post-name? Here are some options: Just redirect all previous witinessla.org/* to la.ourwitness.org/ (automatic direct all pages to home page deal) (easiest not the best)2) Download Google Analytics top redirected domains about 50 urls have significant ranking and traffic (in LA's sample) and just redirect those to custom links. (most bang for the buck for the articles that rank manually set up to the correct place) 3) Best of the both worlds may be possible? Automated perhaps?I prefer working with .htaccess vs a redirect plugin for speed issues. Please advise. Thanks guys!
Intermediate & Advanced SEO | | vmialik0 -
New site started ranking, lost ground after 301...?
Hi everyone. So we decided to re-brand a website starting with a fresh domain and fresh website (new everything). The first 4 weeks the site was performing really well and started bringing organic traffic for several targeted keywords (small amounts, but something). Around 5 weeks later, we decided to perform a 301 Redirect from an older site we had that really hadn't changed since 2007. As soon as we performed the 301, we started loosing ground on the keywords that were starting to perform. I may help to mention that we were targeting different keywords on the new site, versus the keywords/industry that were targeted on the older site... because we were focusing on another but similar industry. Now, 10 weeks later we are still not showing up for the keywords that we were starting to make headway on in the first four weeks of starting.... any ideas why? suggestions? The 301's were performed properly. We verified them, and we check Google WMT for any additional ones that may still be out there, but try to fix them as soon as possible. We have grown the site from just a few pages to over 60+ pages in the last 2 months with unique and fresh content targetting those keywords... Thank you in advance
Intermediate & Advanced SEO | | co.mc0 -
Advice Needed: Why Is My Site Not Ranking Despite All The White Hat I Have Done?
Hi all, I have tried all white hat ways to make my local business website rank well in Google. We have done: 1.) Good quality content for our site on regular basis
Intermediate & Advanced SEO | | chanel27
2.) Submit to Google sitemap
3.) Link in an ethical way
4.) Post on social media sites No Google Panda content farming
No Google Penguin unnatural linking In fact, we have more quality articles to share compared to other laundry dry cleaning websites in Singapore. Can anyone advice me on why my site is my ranking well? Site:
http://www.drycleaning.com.sg0 -
Amazing decrease of visits in a Good Content Site
Dear Sirs, contributors and aspirants of Seomoz: I have a site called General History (http://general-history.com/) that was created in 2010, and has a current PR of 3, a DA of 23 and a home page authority of 32. It also has 1.690 links, knowing that we have not invested on link building, all the links were built manually via post inserting or viral via social shares. The thing is that in only 5 months, it passed from receiving 14.000 visits/per month to only 1.500. Is that a decrease of 700% in 5 months? I must admint that I earn my life offering SEO to companies, but this is one of my own sites, a site in which my 73 year old father likes to write about General History. I really think, given that he used to be a journalist, that the content not only isn't spam but it is high quality content. As I had Analytics, I started searching for the cause. The first question was... 1.- From what source did I loose the most amount of visitors? Organic, Paid or Social. The answer is organic by far. As I discovered it was an organic loss, I tried to find what content used to have the most visitors. I found 3 posts that brought 80% of the total traffic. How did the people find the content? Well, some of them found the site in the first page of google when searching for "Holocaust facts and figures" for example, but Analytics says that the most people came from image search in Google Images. General history disappeared from the SERPs but progressively, not from one day to another. So then I thought, It can't be a penalization. I contacted google and send them a reconsideration. 5 days later they answered saying that general-history.com is not a spammy site and thus it has not been penalized. For the ones who can read Spanish, here is Google answer: "Estimado webmaster o propietario del sitio http://general-history.com/: Hemos recibido una solicitud del propietario de un sitio para que volvamos a comprobar si http://general-history.com/ cumple las directrices para webmasters de Google. Hemos revisado tu sitio y no hemos detectado acciones manuales del equipo de webspam que puedan perjudicar la clasificación del mismo en Google. No es necesario que presentes una solicitud de reconsideración para el mismo, ya que las incidencias relacionadas con la clasificación que puedan producirse no se derivan de acciones manuales realizadas por el equipo de webspam. Existen otras incidencias relacionadas con tu sitio que pueden perjudicar la clasificación del mismo. Los ordenadores de Google determinan el orden de los resultados de búsqueda a través de una serie de fórmulas denominadas algoritmos. Cada año, se realizan cientos de cambios en los algoritmos de búsqueda, y se utilizan más de 200 señales diferentes para clasificar páginas. A medida que cambian los algoritmos y la Web (incluido tu sitio), se pueden producir fluctuaciones en la clasificación, ya que se actualiza para ofrecer a los usuarios los resultados más relevantes. Si has detectado un cambio en la clasificación y consideras que no se debe simplemente a un cambio de algoritmos, te recomendamos que investigues otras posibles causas, como un cambio importante en el contenido del sitio, en el sistema de gestión de contenido o en la arquitectura del servidor. Por ejemplo, es posible que un sitio no obtenga una buena posición en los resultados de búsqueda si el servidor deja de proporcionar páginas a Googlebot o si el usuario cambia las URL de una gran parte de las páginas del sitio. En este artículo se incluye una lista de otros posibles motivos por los que tu sitio no obtiene una buena clasificación en los resultados de búsqueda. Si sigues sin poder solucionar la incidencia, accede al foro de ayuda para webmasters para obtener asistencia. Atentamente, Equipo de Calidad de búsqueda de Google" They say interesting things like it might be other problems that caused my position decrease like: Site content change, content management, server architecture or change or urls. After receiving this, I thought I should get in the admin panel in wordpress and search for bugs, html or css, php errors and I found that somebody had hijacked my site, entering the wordpress panel and adding a code of into one of my landing pages. That page does not exist anymore. I erased completely. The span code was as follows:
Intermediate & Advanced SEO | | Tintanus
General History | General-History General History | General-HistoryGeneral History | General-HistoryGeneral History | General-HistoryGeneral History | General-HistoryGeneral History | General-HistoryGeneral History | General-HistoryGeneral History | General-HistoryGeneral History | General-HistoryGeneral History | General-History I thought that would be the problem ! But it was NOT, because Google did not penalize me as you can see in the letter they sent me. I erased the complete page in which the span appeared, I updated my sitemap, re-check my robots.txt, searched my folders via FTP and mucho more... Conclusion? I have no idea why I General-History has lost 700% of its traffic in 5 months.0 -
Our site has been up almost 2 months and no rankings yet?
Our site is www.AkinsSeptic.com. We spent a lot of time on the site and have not received any rankings yet. Can you advise as to what we can do to get this site ranked at all. I know it needs a lot of SEO work and some links, however, it should rank mildly due to the low competition of keywords we are using. Thanks in advance.
Intermediate & Advanced SEO | | Tormz0