Low KDS but high DA for all page 1 sites
-
Hi there
A KDS report question...
My client has a keyword with a low KDS (garden hose - 28). Intuitively this seemed too low, and when I checked what ranks, it is all high quality brand sites with high DAs. Admittedly the specific pages ranking have low PAs, but I can't see my client ever being able to compete with these big boys right now.
How come the KDS is so low? This seems just wrong as the metric implies it is a good keyword to target - I know there are always lots of other things to check, but this does make me less confident with KDS reporting
Anyone got any thoughts on this?
Many thanks
-
you're much more of a recluse than I thought!
Yes!
-
If you only just today learned that, you're much more of a recluse than I thought!
-
oh.... TIL.... Do not make maternity comments. Never!
-
Chammi,
My ex and I ran into some 'friends' and she and the lady had at one time been quite good friends. The lady was pregnant when we last saw them and as we walked up to a table where they were seated, my ex says rather exuberantly , "How are you? When is the baby due?" To which, her friend replied, "4 months ago."
There really is no where to go from there... I just smiled and said, "Hey Jack, how's the golf game these days?"PS - Chammy, if you can tell that story on here so easily, you are a Mozzer.
Welcome
-
EGOL
You never cease to impress me with your understanding of not just SEO, but of marketing. Honestly, you are a jewel.
There is a truly great business book "Blue Ocean Strategy," that many who make their living on the Internet should read, and I know some of you have. The Internet provides the greatest ease of entry into a "Blue Ocean" versus any other "marketplace." At the same time the big box retailers and aggregators use the Internet too. If you have a $100K budget you don't stand a lot of chance if you are going to operate in the same arena as Amazon, Lowe's, Sears, etc. You have to be different and most do not understand that different does not mean that you believe your product/service is better or your staff nicer. It means different. It means fishing in waters where no one else has a boat. For hoses, think about the first collapsible hose that was sold; I would have loved to been the marketing agent for that product.
Great comments all.
-
Hi there - thanks for your responses.
Robert - sorry, got my terminology wrong, I meant Moz's KWD tool (not KDS). Too may TLAs around! And I guess that's why I am unclear, as they are all Moz metrics but seem at odds with each other. So wondered whether I was missing something or whether the KWD metric needs to be taken with a pinch of salt.
The content is not good for the hoses, My client is taking some persuasion, and I was going to show him the KWD metric but it kinda says the opposite of what I am trying to tell him as makes it seem a good term to target. I'll just stick with showing him the returns. And get him to focus elsewhere as he won't want to do what is necessary!
EGOL - yes, I agree! I'll just need to work harder to convince him that being on page 1 for the term garden hose is not the be all and end all for him. We have other better directions we can go. I initially got quite excited at KWD 28 (this is the UK) but alas, not to be! I guess that is the danger of looking at any metric in isolation.
Keri - hmmm, I got the opposite once. I was asked when my baby was due to which I hissed 'I am not pregnant' - I felt quite sorry for the sales assistant as they were horrified !
-
I've walked in to Sears and asked where the maternity section was. Even mimed a huge belly. Clerk didn't understand what I was talking about. Thankfully, most employees are a bit better than this, and I do like EGOL's approach.
-
I just ran KWD and got 44%.
After looking at the sites on the first page, I would not want to compete with them.
HomeDepot, Amazon, Walmart, Lowes, Sears, AceHardware, Kmart..... Not only will the SERPs be really difficult to conquer (impossible for most people).... but some of the businesses ranking on the first page are more into the sports of runnin' other people out of business, beatin' down their suppliers, and payin' their employees nuthin. They value that stuff higher than makin' a profit.
When I see them sellin' really cheap garden hoses and offerin' free shippin'... I know that it is a race to the bottom. Good way to lose your shirt a couple different ways.
My idea of sellin' on the web is to find products that usually are not sold in these types of stores and building a biz around them. If you go into Walmart and ask if they got jimmywidgets and the clerk says "huh?"... then you know you got somethin' that you can make money at on the web.
-
Chammy,
The KDS as with PA and DA are "relative" and are arbitrary to those creating the metric. PA and DA were created by Moz and not by Google. A pure example of this (and I swear I am not lying) is we have a client we have worked with that sells... hoes as one of their products. When you search on "hoes" and are not restricted by any geolocator, they rank well for the term against the same types (and many of the same) large big box retailers you see for hose. So, yes you can rank, but you have to be clever: Are you using structured mark-up (Schema) for your product, do you have aggregate review schema or an accepted review site streaming reviews to your site/page? Do you produce unique hose content? Do you have a hose video? Are your pictures ones you created and do you have correct alt text, etc.?
Never believe that DA alone means you cannot beat them; there are tons of Moz members who beat the big boys daily!I hope this helps.
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are main factors to increase DA?
Hi, I'm running a blog and working continuously on it and creating both DoFollow and NoFollow links but DA of website best heated vest isn't increasing even I"m creating guest posts and other links. Can you please guide me what are the factors to increase DA so I can work on my website and increase my site's DA as well? Thank you!
Moz Pro | | loukris2350 -
Links from Dofollow sites are Nofollow ?
Hii i have made few links from dofollow site through blog commenting method and when i checked my site on Open Site Explorer it shows Nofollow . So my question is links from Dofollow blogs will be nofollow ? There is any benefit of getting links from dofollow site through comments ? Thanks
Moz Pro | | sumit40 -
2 canonical links on 1 page, 1 for print version
Our developer has added a 2nd canonoical link for the "print" version of our page. I read on another post that this appears to be not be the correct way to do this. Is there a better way ? Here is an example of the code:
Moz Pro | | foodsleuth0 -
Your site's pages may be using techniques that are outside Google's Webmaster Guidelines
Hi All The message below I received from google webmaster, please tell me how I solve this problem Dear site owner or webmaster of http://testedfatburners.com/, We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. If you have any questions about how to resolve this issue, please see ourWebmaster Help Forum for support. Sincerely, Google Search Quality Team
Moz Pro | | mkm1040 -
Concerned About Individual Pages
Okay. I've setup a campaign for www.site.com and given a list of keywords. So after the initial crawl we'll have some results. What I'm looking for tho is how do individual pages on my site rank for the list of keywords given. And then be able to go to a screen in seomoz with data for that particular page with recommendations and stuff like that. Is this what's going to happen or do I need to create a campaign for each url i want to track? If all will work as I'd like in the example above, should I then add the second list of keywords that some other pages should rank for? Will it get to be a big mess or can I relate the keywords to pages in some way? It seems like what I'm looking for is what this program should be... Thanks!
Moz Pro | | martJ0 -
Where do these error 404 pages come from
Hi, I've got a list of about 12 url's in our 404 section on here which I'm confused about. The url's relate to Christmas so they have not been active for 9 months. Can anyone answer where the SeoMoz crawler found these url's as they are not linked to on the website. Thanks
Moz Pro | | SimmoSimmo0 -
HTTPS In Open Site Explorer
Hey All I was hoping a friendly mozzer might help me out, heard they're hard to track down though 🙂 I see OSE automatically has the http:// for the URL you enter. Anyway to tell if an https:// version of a page has backlinks coming into it with OSE? Thanks! -Dan
Moz Pro | | evolvingSEO0 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but these pages are noindex
Hello guys, our site is nearly perfect - according to SEOmoz campaign overview. But, it shows me 5200 Errors, more then 2500 Pages with Duplicate Content plus more then 2500 Duplicated Page Titles. All these pages are sites to edit profiles. So I set them "noindex, follow" with meta robots. It works pretty good, these pages aren't indexed in the search engines. But why the SEOmoz tools list them as errors? Is there a good reason for it? Or is this just a little bug with the toolset? The URLs which are listet as duplicated are http://www.rimondo.com/horse-edit/?id=1007 (edit the IDs to see more...) http://www.rimondo.com/movie-edit/?id=10653 (edit the IDs to see more...) The crawling picture is still running, so maybe the errors will be gone away in some time...? Kind regards
Moz Pro | | mdoegel0