Will adding 1000's of outbound links to just a few website impact rankings?
-
I manage a large website that hosts 1000's of business listings that comprise an area that covers 7 state counties. Currently a category page (such as lodging) hosts a group of listings which then link to it's own page. From these pages links are present directly to the business it represents. The client is proposing that we change all listings to link to the representative county website and remove the individual pages. This essentially would create 1000's of external links to 7 different websites and remove 1000's of pages from our site.
Does anyone have thoughts on how adding 1000's of links (potentially upwards of 3000) to only 7 websites (that I would deem relevant links) would affect SEO? I know if 1000's of links are added pointing to 1000's of websites the site can be considered a link farm, but I can't find any info online that speaks of a case like this. -
do you have any evidence that linking out can improve domain authority, I don't think it can.,
Matt cuts once said that it can be beneficial to link out, well of cause it can, but can it make you rank higher?
The evidence shows it can make you rank lower, not higher
-
Thanks for all the info. We have has a solid SEO strategy to date and currently the site ranks VERY well for all of it's identified keywords. There is a well thought out site architecture and internal linking strategy currently. I know that generally adding external links can improve authority over time if they are relevant, authoritative sites, and done in moderation. To me, the biggest concern is that we are going from linking to the actual businesses from individual pages to having more of an overall listing page that links to 7 other "directory" sites. Also, I don't know how Google will interpret a website that only links to 7 other websites (I should mention that we are already currently linking to those 7 - before this proposed change - in many places across the website). I have already mentioned to the client if we move forward, we will be implementing nofollows on the links.
-
Yes there is hard data, google released and patented there PageRank algorithm,
http://en.wikipedia.org/wiki/PageRank
This page is a simple explanation
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
A no-follow will not save any PageRank,, it will only stop it reaching the linked to page.
-
Adding more internal links so the linkjuice isn't diluted over 1 link would be like playing black hat SEO... I'm sure it will be seen as spam. A nofollow is enough. Still, a directory of only 7 sites without the inner pages is useless.
-
Is there any hard data to back that up? Just curious if there has been a study done over a ton of pages, links, etc.
-
Yes it would. When you link out you lose PageRank.
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerankTo minimize the lose of PR, you can add more links to your own site on the same page.
If you have a page and you have 3 internal links, and 1 external link. you are giving away 25% of your PR. but if you have 99 internal links and 1 External links you are only giving away 1%.
You are also losing content, and depending on your internal linking structure, you are more than likely going to lower the PR of your home page by removing sub-pages, again I refer to http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Using no-follow will not help you, all link lose link juice.
There are way of using JavaScript to do this, but one day that may come back to bite you. -
Couple of questions:
The Website is a directory and yet it points to only 7 outbound Websites?
What about using nofollow for all those links?
On the content side, you are about to loose much of the site's content, you should expect a massive traffic drop. What's the point of a Directory if it only links to 7 Websites without offering any extra valuable content?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Has a Google Penalty, But I Can't Disavow Links
I have a client who has definitely been penalized, rankings dropped for all keywords and hundreds of malicious backlinks when checked with WebMeUp....However, when I run the backlink portfolio on Moz, or any other tool, they don't appear anyone, and all the links are dead when I click on the actual URL. That being said, I can't disavow links that don't exist, and they don't show up in Webmaster Tools, but I KNOW this site has been penalized. Also- I noticed this today (attached). Any suggestions? I've never come across this issue before. xT6JNJC.png
Intermediate & Advanced SEO | | 01023450 -
What is a "Bad Link" in Google's eyes? Low DA?
Hi there, I'm going through my link profile and I noticed I have a few links that are from <10 DA sites. One has a DA of 6. Should I remove these? Aside from any referral traffic I receive from these links (I know there is none), are these links hurting me?
Intermediate & Advanced SEO | | Travis-W
What should I look out for in a site I may guest post on? Thanks!
Travis0 -
Changing your URL? Impact on rankings?
I have been thinking about changing our webadres for quite a while but I'm too afraid of the impact on my SERP. I understand I would need to use the Google Change of Address tool & 301 redirects. Am I missing something? What is your experience with changing the URL of a website? How has this impacted your SERP? In the past I heard someone say it will damage the linkjuice by 20%. Is that accurate? If you change the URL, is there a blank period of where your old site nor your new site are indexed? Or does Google handle this transition well?
Intermediate & Advanced SEO | | wellnesswooz0 -
Disabling a website - What to do with "link juice"?
Hi I built a website for a client a long time ago now and for a number of reasons I have decided to shut down the website. None payment being one of the reasons! My question to all you SEO guru's out there is, what should I do with 301 redirects. The site is an e-commerce based website and my personal website is simply advertising my services and portfolio. If I 301 redirect all the traffic from the customer website, will there be any issue with Google (or any search engine) seeing that my website is receiving traffic for search phrases such as "Coffee Mugs"? I.e. abolutely no relevance at all to my website content! My worry is my site could be penalised for a flurry of thousands of redirected links. Also, if I redirect everything to my site and the customer decides to pay the bill in due course, I will then remove the redirects - I guess this will have a massive impact on the rankings of the site? Thanks for reading and any advice.
Intermediate & Advanced SEO | | yousayjump0 -
Links on My website
I am looking to create some more trust on my website by subscribing to BBB. I have heard that my site is penalized and loses "link juice" if I place the BBB logo link in my page footer on every page of my website. Does anyone know how much I am penalized? Should I only put it on my conversion pages and maybe my main 10 sub pages? My main goal is to assist in getting conversions but I don't want to do it at the expense of getting a penalty. Any help is greatly appreciated. Thank you, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Impact of SSL - switching from http: to https: on organic rankings?
Hello, just paranoid, but thought i'd ask. We are installing an SSL certificate on a site ranking very well organically in all the engines. This will change our site from http:// to https://. Is there an risk to our rankings in doing so? What might I need to consider? Changing my htaccess redirects to https: instead of http;? Any ripple effects from switching to a secure site? Thanks,
Intermediate & Advanced SEO | | seagreen
Greg0 -
Have completed keyword analysis and on page optimization. What else can I do to help improve SERP ranking besides adding authoritative links?
Looking for concrete ways to continue to improve SERP results. thanks
Intermediate & Advanced SEO | | casper4340 -
How long a domain's bad reputation last?
I catched a dropped domain with a nice keyword, but poor reputation. It used to have some malware on the site and WOT (site review tool available at Chrome among others) has very negative reviews tied to the site. I guess that Google has to have records about that as well, because Chrome used to prompt a warning when I entered the site. My question is: how long will the bad reputation last if I build a legitimate website there?
Intermediate & Advanced SEO | | zapalka0