Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Redirect Search Results to Category Pages
-
I am planning redirect the search results to it's matching category page to avoid having two indexed pages of essentially the same content.
Example
http://www.example.com/search/?kw=sunglasses
wil be redirected to
http://www.example.com/category/sunglasses/Is this a good idea? What are the possible negative effect if I go this route?
Thanks.
-
I would suggest doing it. I made a module for some of my clients a while back that essentially turned search results into category pages. It worked out very well for them, one thing I did was exact matches redirected to the real categories, because the way the module was written there would be a url collision. One thing I would keep in mind is that the search results should not differ too much from what the category shows. Another thing to keep in mind is that you should have a disallow rule on your search directory and a canonical on your category pages. That should also settle any duplicate content issues as well.
-
Hi Oscar
I think this could be a very good idea. Not only does the new URL structure look more SEO friendly for bots and also more friendly for users, creating a category page can be a great way at ranking an ecommerce site.
One of the main problems with an ecommerce site is the requirement for each product page to have its own unique content on it of some substantial length, let's say 200+ words. If you have hundreds or thousands of products, this quickly becomes a problem.
Conversely, creating a category page that covers your main search terms - eg "sunglasses", "sunglasses for sale" - can also cover some long-tail keywords as well: "best sunglasses for summer", "sport sunglasses" and so on.
In order to do that you should make your category page as rich as possible - include a healthy amount of content and even things like reviews and videos of some of your top selling products. Make it informational as well as promoting your shop, so that it could also be seen as an educational resource as well as your shop front.
I think having a static category page over a search result page to promote in organic search is a very good idea. Make sure it is content rich and worthy of ranking and that any necessary redirects are taken care of.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Image Search - Is there a way to influence the related icons at the top of the image search results?
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
Intermediate & Advanced SEO | | JaredBroussard1 -
Advice on redirects for a category I want to reuse.
Hi, We have a current category set up that is starting to rank OK but we are going through a site re-build and this category URL will now better describe a new category of products. My dilemma is if I 301 redirect the current url to my new category I won't be able to use the URL for the new one. But if I don't redirect it will the pages that have already been ranked under this url then confuse customers and search engines. For example - Products and sub-categories under the URL /personalised-toys will now become /personalised-toys-for-boys but I want to use the /personalised-toys URL for a different set of sub categories and products. Any assistance or ideas or just definitely don't do it in a particular way would be greatly appreciated
Intermediate & Advanced SEO | | neil_stickergizmo0 -
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Crawled page count in Search console
Hi Guys, I'm working on a project (premium-hookahs.nl) where I stumble upon a situation I can’t address. Attached is a screenshot of the crawled pages in Search Console. History: Doing to technical difficulties this webshop didn’t always no index filterpages resulting in thousands of duplicated pages. In reality this webshops has less than 1000 individual pages. At this point we took the following steps to result this: Noindex filterpages. Exclude those filterspages in Search Console and robots.txt. Canonical the filterpages to the relevant categoriepages. This however didn’t result in Google crawling less pages. Although the implementation wasn’t always sound (technical problems during updates) I’m sure this setup has been the same for the last two weeks. Personally I expected a drop of crawled pages but they are still sky high. Can’t imagine Google visits this site 40 times a day. To complicate the situation: We’re running an experiment to gain positions on around 250 long term searches. A few filters will be indexed (size, color, number of hoses and flavors) and three of them can be combined. This results in around 250 extra pages. Meta titles, descriptions, h1 and texts are unique as well. Questions: - Excluding in robots.txt should result in Google not crawling those pages right? - Is this number of crawled pages normal for a website with around 1000 unique pages? - What am I missing? BxlESTT
Intermediate & Advanced SEO | | Bob_van_Biezen0 -
My blog is indexing only the archive and category pages
Hi there MOZ community. I am new to the QandA and have a question. I have a blog Its been live for months - but I can not get the posts to rank in the serps. Oddly only the categories rank. The posts are crawled it seems - but seen as less important for a reason I don't understand. Can anyone here help with this? See here for what i mean. I have had several wp sites rank well in the serps - and the posts do much better. Than the categories or archives - super odd. Thanks to all for help!
Intermediate & Advanced SEO | | walletapp0 -
How to get google to categorize a website in search results?
Hello everyone and thanks in advance for your time. I have a good understanding about SEO, backlinks etc but nowhere near to professional! A good friend of mine has an online store made with opencart e commerce platform he would like to have have category view when his company name is searched on google. Does anyone has any idea how can this be achieved?
Intermediate & Advanced SEO | | superofelia0 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0