Possible for SERP appearance to change on a keyword?
-
Hi,
We're currently working with a brand name which happens to be the name of a small town in the US (126 population). When Googling the brand / town name, there's a map on the right-hand side of the SERP. (Google Maps, with the town highlighted)
We're based in Sweden, and this is even showing up on a search on the Swedish Google.
I'm wondering; Is it possible for the map to "be removed" as our brand becomes more known? Does anyone have any similar experiences? Is it a better idea to just switch brand name?
-
The easiest way is to rebrand as a completely-original word or phrase so that people would only ever write (or search for) that word or phrase in reference to your company.
The other major way would be to use schema code on your website to "tell" Google exactly what you are: a business in Sweden (and not a town in Minnesota) so that there is less confusion on the part of the search engine. I'd start here.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High Competitive Keyword
I am working on a keyword which has 72 difficulty score, I have tried getting quality links with high DA, also there is no any on page issue, landing page is loading very fast and fixed all site loading issues, the keyword is stuck on 3rd page of Google and shuffling between 20 to 30 but not ranking on 1st page, I need expert opinions on it.
Intermediate & Advanced SEO | | UmairGadit0 -
Ideal Frequency of my related keywords
Let's say on my keyword If I take the 1 st 20 results of google they have an average number of words per page of 3000 words. On my page I only have 1500 words. Does it mean that the frequency of my related keywords should be half of what the others have ? What about if I am over their frequency is it a problem also ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Negative News in SERP results?
Hey guys, We did reputation management back in March 2017. We basically built high quality links to online assets such as linkedin, twitter, facebook, positive PR articles and other web properties in order to rank them higher then negative PR. However there was 0 change (the link building was solid). And the negative PR remains in the top 10 with also positive new articles about the site. At this point, i believe that Google is keeping the negative PR in the top 10 to keep balanced SERP results. Does anyone know if this is something Google does to balance positive and negative results? Cheers.
Intermediate & Advanced SEO | | cathywix0 -
Video SERP Help
Hello Friends,
Intermediate & Advanced SEO | | KINQDOM
I try to appear on search results of property related search terms with my property videos. Here is a sample property video
http://www.antalyahomes.com/videositemap.asp May you please check it and tell me what I do wrong? Thanks in advance for your time.0 -
Have Title Tags Changed After Hummingbird?
Now that Hummingbird is really looking at longer-tail searches and almost a Q&A style search, should the way we do our title tags change? Moz still recommends: Optimal Format Primary Keyword - Secondary Keyword | Brand Name
Intermediate & Advanced SEO | | netviper
or
Brand Name | Primary Keyword and Secondary Keyword But is this really right anymore after Hummingbird? Should we be more of a Q&A type title tag, while still using our Primary Keyword? For example: If I am targeting Red Nike Shoes, should my title tag be: Red Nike Shoes, Nike Shoes | Shoes.com or now: We carry the latest Red Nike Shoes | Shoes.com or Find Red Nike Shoes on sale at shoes.com What are your thoughts?0 -
Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd). How can a multi doctor practice display the practice's picture as opposed to a single doctor? A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago) http://markup.io/v/bx3f28ynh4w5. I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon). http://markup.io/v/t20gfazxfa6h
Intermediate & Advanced SEO | | CakeWebsites0 -
Optimisation change caused a drop
We are a web design company and SEO has never been our main thing but we can do it for clients quite well. We were ranking under web design and our location quite well up until 3 months ago. We didn't really have much on our page for web design but targetted website design instead. Our SEO guy who has proved himself for getting some of our clients to the top of Google under very generic search terms recommended we focus on Web Design, so I changed the site accordingly. 2 days later Google has seen our changes and now we've changed our H1 and copy. However, our ranking has dropped 1 place yet again. Obviously I've now panicked and am stressing (even feeling sick) about what to do. He is away until next week so I can't ask him. Could it be that Google has seen we're targetting the word and pushed us down? Shall I wait for the link building he's doing? My own link building lately seems to knock us down a place with every new link I'm doing (and I'm only adding the odd link - not spamming at all). What's odd is that we're still doing extremely well for keywords that aren't even mentioned in our copy at all really. If you could help or offer advice I'd be very grateful.
Intermediate & Advanced SEO | | sanchez19600 -
Service Keyword in URL - too much?
We're working on revamping the URL structure for a site from the ground up. This firm provides a service and has a library of case studies to back up their work. Here's some options on URL structure: 1. /cases/[industry keyword]-[service keyword] (for instance: /cases/retail-pest-control) There is some search traffic for the industry/service combination, so that would be the benefit of using both in URL. But we'd end up with about 70 pages with the same service keyword at the end. 2. /cases/[industry keyword] (/cases/retail) Shorter, less spam potential, but have to optimize for the service keyword -- the primary -- in another way. 3. /cases/clientname (/cases/wehaveants) No real keyword potential but better usability. We also want the service keyword to rank on its own on another page (so, a separate "pest control" page). So don't want to dilute that page's value even after we chase some of the long tail traffic. Any thoughts on the best course of action? Thanks!
Intermediate & Advanced SEO | | kdcomms1