Post Site Migration - thousands of indexed pages, 4 months after
-
Hi all,
Believe me. I think I've already tried and googled for every possible question that I have. This one is very frustrating – I have the following old domain – fancydiamonds dot net.
We built a new site – Leibish dot com and done everything by the book:
- Individual 301 redirects for all the pages.
- Change of address via the GWT.
- Trying to maintain and improve the old optimization and hierarchy.
4 months after the site migration – we still have to gain back more than 50% of our original organic traffic (17,000 vs. 35,500-50,000
The thing that strikes me the most that you can still find 2400 indexed pages on Google (they all have 301 redirects).
And more than this – if you'll search for the old domain name on Google – fancydiamonds dot net you'll find the old domain!
Something is not right here, but I have no explanation why these pages still exist.
Any help will be highly appreciated. Thanks!
-
Thanks Dana. Honestly, we have a lot of experience dealing with site migrations - I read dozens of posts and we've implemented our own step-by=step guidelines for successful site migration.
As you can see, sometimes even when you do everything by the book you can encounter some unexpected issues.
-
Yes I have. I could see the 301 redirects correctly and without any further issues.
-
Yes, it sounds like perhaps there is a technical issue here. I like Keri's suggestion below. Also, have you grepped your server logs to see if Googlebot is having issues?
It can taken Google a long long time to take down search results to old pages that either don't exist any more or that 301 to a new page. You may have to resort to using the removal tool. I realize that for 2,000 URLs doing these one at a time is inconvenient, but it may just be what you have to do.
I have some old notes on domain migration that I'll try to dig up, but unfortunately I don't think there's much there that's helpful after the fact. But I'll see what I can find.
-
the URL remover tool would be one of my last options, since I too would be afraid of any authority vanishing with the old link.
Google must have some reason to continue to index the pages and I wouldn't want them removed until I'm positive I gained back all the authority I could, from these old pages.
-
Are you certain the 301 redirects are active and working?
-
Can you add canonical tags to the 301'ed pages?
-
Make sure that none of the URLs in the 301 URL chain are disallowed by a robots.txt file. If they were in the redirect chain, Google would not be able to properly crawl the new page and properly index.
That last point may be what's preventing a portion of the old URLs from dropping, if they are being blocked in the robots.txt file.
-
-
What happens when you go into GWT and fetch fancydiamonds.net as googlebot? Is there some reason that perhaps googlebot isn't seeing the redirects correctly?
-
Hi David,
see my answer to RaymondPP.
Also, what do you mean by saying "you are linking out to your other site"?
Did you see anything?
-
There is a perfect correlation between the organic drop and the revenue – It has decreased dramatically. Of course I checked for Analytics issue but all the other traffic sources have stayed the same. We have big PPC campaigns and the traffic data is correct.
About management of expectations – usually we say that we expect 3-4 months of traffic droppings, but this had taken us a bit by surprise.
-
Thanks for the answer.
That's always a possibility - the problem is that these url's have not too few links (the old homepage is still indexed!).
If I'll use the url remover won't this result in losing all the link juice for those url's?
-
I agree with both of the previous suggestions and thought I would add a comment and a question too.
Seeing a decline of 50% or even more in traffic after a site migration is not uncommon. Hopefully your clients went into the migration with eyes open, knowing that they could see significantly lower traffic for anywhere from 6 weeks to a year, and maybe never fully recover. This sometimes happens. That's why the planning process is so important (and management of expectations).
That being said, when you installed Google Analytics on the new site, did anything change in your GA tracking code? Sometimes this happens and can lead to old analytics reports and new analytics reports not being an "apples to apples" comparison. It's just a thought. It could be that the traffic isn't actually 50% lower, but has changed much less than that.
Has revenue (or whatever your conversion goal is) dropped, increased or stayed the same?
-
I'm not understanding why your traffic is lower. If you have 301 redirects in place, even if your old pages show up and someone clicks the link, it will take them to the new site.
Another option you could pursue is a 410 (gone) for your old pages. This states to Google that the page has been removed and should no longer be indexed or linked.
But beware, you are linking out to your other site.
The 410 error is primarily intended to assist the task of web maintenance by notifying the client system that the resource is intentionally unavailable and that the Web server wants remote links to the URL to be removed. Such an event is common for URLs which are effectively dead i.e. were deliberately time-limited or simply orphaned. The Web server has complete discretion as to how long it provides the 410 error before switching to another error such as 404.
-
Hi skifr - Have you tried using the URL remover tool in GWT? And if you really want those pages out of the search engine, how about a noindex tag on the old domain?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trying to find all internal links to a specific page (without index)
Hi guys -- Still waiting on Moz to index a page of mine. We launched a new site over two months ago. In the meantime, I really just need a list of internal links to a specific page because I want to change its URL. Does anybody know how to find that list (of internal links to 1 of my pages) without the Moz index? I appreciate the help!
Technical SEO | | marchexmarketingmcc1 -
Why would GWT say 0 pages indexed ?
Hi Looking in GWT > Google Index > Index Status says 0 pages indexed Yes if i search manually on google for brand site is listed, and i see organic traffic from Google in analytics I take it this is likely an error in GWT and nothing to worry about ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Rel canonical for partner sites - product pages only or also homepage and other key pages?
Hello there Our main site is www.arenaflowers.com. We also run a number of partner sites (eg: http://flowershop.cancerresearchuk.org/). We've relcanonical'd the products on the partner site back to the main (arenaflowers.com) site. eg: http://flowershop.cancerresearchuk.org/flowers/tutti_frutti_es_2013 rel canonicals back to: http://www.arenaflowers.com/flowers/tutti_frutti_es_2013). My question: Should we also relcanonical the homepage and other key pages on partner sites back to the main arenaflowers website too? The content is similar but not identical. We don't want our partner sites to be outranking the original (as is the case on kw flower delivery for example). (NB this situation may be complicated by the fact we appear to have an unnatural link penalty on af.com (and when we did an upgrade a while back, the af.com site fell out of the index altogether due to some issues with our move to AWS.) We're getting professional SEO advice on this but wondered what the Moz community's thoughts were.. Cheers, Will
Technical SEO | | ArenaFlowers.com0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
Are aggregate sites penalised for duplicate page content?
Hi all,We're running a used car search engine (http://autouncle.dk/en/) in Denmark, Sweden and soon Germany. The site works in a conventional search engine way with a search form and pages of search results (car adverts).The nature of car searching entails that the same advert exists on a large number of different urls (because of the many different search criteria and pagination). From my understanding this is problematic because Google will penalize the site for having duplicated content. Since the order of search results is mixed, I assume SEOmoz cannot always identify almost identical pages so the problem is perhaps bigger than what SEOmoz can tell us. In your opinion, what is the best strategy to solve this? We currently use a very simple canonical solution.For the record, besides collecting car adverts AutoUncle provide a lot of value to our large user base (including valuations on all cars) . We're not just another leech adword site. In fact, we don't have a single banner.Thanks in advance!
Technical SEO | | JonasNielsen0 -
Is optimising on page mobile site content a waiste of time?
Good Morning from dull & overcast 2 degrees C wetherby UK 😞 Whilst Ive changed markup for seo purposes on desktop versions I would like to know if the principles of optimising on page content ie modifyting <title><h1> is exactly the same for <a href="http://www.innoviafilms.com/m/Home.aspx">http://www.innoviafilms.com/m/Home.aspx</a></p> <p>Whilst the desktop version of innovia films ranks well for the terms the client requested some time back now their attention is focusing on the mobile site but I feel a bit confused and I'll try my best to explain...</p> <p>Is it not totally redundant to "Optimise" a mobile site content as when i search via google on a smartphone i'm seeing the SERPS from the desktop version and when I click on a snippet the mobile site just piggybacks on the back of the listing anyway.</p> <p>Put another way is it not a royal waist of time tinkering with mobile site on page content for long as Googles SERPS on a smartphone are exactly the same as on a desktop ie they are not too seperate entities.</p> <p>Or am i totally wrong and you could optimise a mobile for a completely different term to its parent desktop version.?</p> <p>Tried to explain this the best i can, my head hurts... :-(</p> <p>Any insights</p> <p>welcome :-)</p></title>
Technical SEO | | Nightwing0 -
High number of Duplicate Page titles and Content related to index.php
It appears that every page on our site (www.bridgewinners.com) also creates a version of itself with a suffix. This results in Seomoz indicating that there are thousands of duplicate titles and content. 1. Does this matter? If so, how much? 2. How do I eliminate this (we are using joomla)? Thanks.
Technical SEO | | jfeld2220 -
Very well established blog, new posts now being indexed very late
I have an established blog.We update it on daily basis. In the past, when I would publish a new post, it would get indexed within a minute or so. But since a month or so, its taking hours. Sometimes like 10-12 hours for new posts to get indexed. Only thing I have changed is robots.txt. This is the current robots file. User-agent: * Disallow: /cgi-bin Disallow: /wp-admin Disallow: /wp-includes Disallow: /wp-content/plugins Disallow: /wp-content/cache Disallow: /wp-content/themes Disallow: /wp-login.php Disallow: /*wp-login.php* Disallow: /trackback Disallow: /feed Disallow: /comments Disallow: /author Disallow: /category Disallow: */trackback Disallow: */feed Disallow: */comments Disallow: /login/ Disallow: /wget/ Disallow: /httpd/ Disallow: /*.php$ Disallow: /*?* Disallow: /*.js$ Disallow: /*.inc$ Disallow: /*.css$ Disallow: /*.gz$ Disallow: /*.wmv$ Disallow: /*.cgi$ Disallow: /*.xhtml$ Disallow: /*?* Disallow: /*? Allow: /wp-content/uploads User-agent: TechnoratiBot/8.1 Disallow: # ia_archiver User-agent: ia_archiver Disallow: / # disable duggmirror User-agent: duggmirror Disallow: / # allow google image bot to search all images User-agent: Googlebot-Image Disallow: /wp-includes/ Allow: /* # allow adsense bot on entire site User-agent: Mediapartners-Google* Disallow: Allow: /* Sitemap: http://www.domainname.com/sitemap.xml.gz Site has tons of backlinks. Just wondering if something is wrong with the robots file or if it could be something else.
Technical SEO | | rookie1230